Position Overview:
This position is reporting to the E-commerce Manager (50%) and Marketing Manager (50%)
The E-commerce and Trade Marketing Project Manager VIE is responsible for providing smooth operations for e-retail site animations and execution. The scope is really in the omnichannel space: store openings/optimizations both online and on physical stores. This position serves as a business coordinator, driving cross-functional projects, between Digital/Digital Media, Marketing teams at a regional level and a global level (E-commerce, marketing teams in Paris).
Regional scope for Americas: Local Market and Travel Retail USA + Latin America
Ensure the update, optimization, and analysis of existing e-commerce sites & physical stores
- Ensure brand space updates, according to launches and Trade/ Visual Merchandising and animation implementations in store.
- Continuously optimize the visibility of Hermès Parfum et Beauté within each retail door at all levels
- Analyze door-to-door e-commerce sales and entertainment reports, as well as P&L per door – performance analysis.
- Presentation of quarterly reports with analyzes to HQ teams
Ensure an animation execution for each existing e-commerce retailer sites and B&M stores
- In coordination with the Trade Marketing Americas team and our agents, deliver a coherent animation plan for each site with the best execution (digital and physical)
- Coordinate a coherent sampling plan for the US zone.
- Ensure to optimize the ratings and reviews of catalog products and launches (especially in the US).
- Validate with HQ team animation plans and build reports for each activation.
- Challenge the guidelines for activities and content based on local benchmarks and local studies.
Ensure the Go to Market deployment of Trade and E-retail projects
- Ensure a continuous watch on the sites or commercial platforms to be launched (those with growth and proven potential).
- For approved projects, define the operations and execute the project in tandem with the regional and local marketing teams (product assortment, launch plan, brand visibility, etc.).
- Ensure step-by-step sharing of progress with the regional team.
- Ensure that the retailer understands the guidelines and the work process.
- Follow upload and corrections before final validation by the regional team.
VIE Program Requirements:
- Ages 18 – 28
- French or European Union citizen
- Tenure 18 months
- Starting date: ASAP
- The salary is determined by the VIE program
Location: This position is in-person at our Corporate Regional Headquarters for Hermes Parfum et Beauté in Coral Gables Miami, FL.
Required Qualifications:
- Fluent in English
- 1-2 years work experience in eCommerce/ Trade Marketing in a BtoBtoC environment (Retail, CPG, Luxury, Travel Retail)
- Business School and/or University Degree, preferably, major in international marketing, advertising, media studies or business strategies
- Strong interpersonal, partnership and collaboration skills
- Expertise in Project Management including excellent multi-tasking, prioritization, and organizational skills
- Strongly detail-oriented with ability to execute guidelines while maintaining strategic perspective
- Experience working in a fast-paced environment with constant changes. Flexibility and appetite to navigate through an ever-evolving environment
- Curious about products, client behaviors, competitive landscapes
- Excel/Powerpoint advanced skills
Preferred Qualifications:
- Fluent in Spanish, French is a plus
- Experience in Americas (particularly US) within retail luxury and/or cosmetic industry with regional exposure.
- Capable of working autonomously with a proactive mind set while being a team player
- Process oriented and attention to details needed to lead efforts to improve go-to-market processes across assets and website campaign operations
- Trade culture (Podiums, Retail store experience, training, pop up stores, analytic tools)
- Digital culture knowledge:
- Experience with web analytics tools (Google Analytics, Google Trends)
- Experience with Digital Media Campaigns (Facebook Ad Manager, Google Ads)
- Experience with Asset Communication (sharing, tracking, monitoring)
Hermès
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