Rakuten is Japan’s leading Internet services company, a largest e-commerce company in Japan, and the third largest e-commerce marketplace worldwide with a combined membership of almost 1.3 billion. Rakuten has 70+ businesses and services spread across 30 countries and regions worldwide, this includes Viber, eBates, Lyft and more, reaching a global audience of nearly 1 billion users. Rakuten is an Ecosystem of online services, providing a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.
Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Rakuten Viki brings global entertainment to fans everywhere!
Reporting to the Director of Brand & Product Marketing, the Senior Manager, Creative & Content role will be based in the SF Bay Area and will lead the entire creative services team and play a key role in bringing to life brand and integrated marketing campaigns. He/She/They will help to bring to life our brand vision through innovation in static and video execution as well as content creation.
Key Responsibilities Include:
- Help define Rakuten Viki’s creative strategy across product and marketing touchpoints in static and video formats
- Develop and oversee video content production that resonates with existing and prospect audiences, creating viral and user generating content, particularly in social for organic and paid
- Develop brand awareness content in conjunction with broader marketing team to inspire, excite and delight users and strengthen our brand appeal
- Mentor, coach, lead and inspire a team of graphic designers and video editors to develop best-in-class, on-brand marketing communication
- Use data, insights and past creative performance to drive recommendations and decision making in the creative process
- Invoke a culture of innovation and set a high bar for the team to exceed creative standards
- Lead and manage all creative team workflows and operations
- Uphold and maintain Viki’s brand guidelines across all creatives
Who You Are:
- Experience in content creation and art direction, specifically in video is a must
- Ability translate business level OKRs and a brand story into producing high-level art direction/inspiration/strategy that can be adapted in a multi-channel environment
- 6+ years of creative experience in omni-channel
- 3+ years experience in digital marketing
- 4+ years of people management experience
- Strong understanding of different channels (with focus on social) and what kind of creative works in which formats
- In-depth knowledge of design, typography, photography, layout principles, and production process
- Strong copywriting skills and able to translate concepts into copywriting direction for team of copywriters
- Fluent understanding of current digital trends and social landscape
- Solid organizational skills, detail-oriented. Capable of working on multiple projects concurrently in a very fast-paced environment, ensuring that quality deliverables are achieved on time
- The drive to excel and succeed; self-motivated, managing projects effectively
- Ability to work with teams across different time zones (e.g. SG/KR) on as needed basis
- Solid mix of both a team lead as well as individual contributor willing to roll your sleeves up as needed
To support your application, please send your portfolio to neal.guo@rakuten.com indicating “Senior Manager, Creative & Content” in the email subject. Our Talent Acquisition Team will reach out if your profile is shortlisted.
At the time of posting, Rakuten expects the base salary for this role will be between $99,360 – $171,612. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged.
Rakuten Viki
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