Paid Media Manager

Newsmax Media, Inc., or Newsmax, is a multi-media broadcasting and digital publishing company based in Boca Raton and New York City.

Newsmax focuseson America’s Baby Boomers, Newsmax reaches millions of heartland Americans every month through its cable TV channel NEWSMAX available in over 100 million homes, its popular website Newsmax.com, a magazine, App and several other platforms.

Forbes has called Newsmax a “news powerhouse.”

We are currently seeking a Paid Media Manager (PMC or PPC) who will take ownership of continuing to grow our digital presence.

The PMC Manager is responsible for running paid online advertising campaigns and monitoring paid ad budgets. The successful candidate will be well-versed in a variety of ad platforms including Facebook, Youtube, Instagram, Twitter, Bing, Google and other major networks. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) along with a focus on growing volume and maintaining CPA targets. The successful candidate will develop and implement strategic marketing plans that promote Newsmax properties, grow our audience and viewership, increase circulation of our publications, all while staying abreast of changes in the marketing environment to best serve the objectives of the organization. This candidate will have experience in lead generation and be able to grow online campaigns to meet or exceed company growth objectives. This is a hands on role, and it involves a variety of tasks related to the daily management of a variety of online campaigns.

Qualifications:

• Experience with Google Analytics, Google TagManager, Google Ads, Bing Ads and Facebook.
• Experience placing video ads on platforms like Youtube.
• Advanced knowledge of Microsoft Excel
• Experience A/B testing
• Functional experience purchasing and managing campaigns within all channels of Social Media
• Highly organized with strong attention to detail
• Strong interpersonal skills, listening skills, and an articulate presenter
• Excellent writing proficiency and content creation skills
• Creative Thinking
• Analytical skills
• Able to work both independently and as part of a team.
• Curious, quick to learn, and receptive to constructive criticism

Responsibilities:

• Plan, create, and manage PMC and PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PMC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PMC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain CPA targets)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PMC industry trends
• AB test landing pages to improve conversion rates
• Perform other duties assigned

Newsmax Media, Inc.