Reporting to the President, the Director of Communications will set and guide the strategy for all communications, website, social media, and public relations messaging.
□ Develop and implement an integrated, organization-wide communications plan.
□ Create a marketing and public relations strategy to accomplish the mission of AFA and its affiliated organizations.
□ Manage the development, distribution, and maintenance of all print and electronic collateral including magazines, newsletters, brochures, social media and websites.
□ Cultivate press relationships and manage all media contacts.
□ Track and measure the level of engagement with AFA communications vehicles and the effectiveness of communications strategies.
Requirements
The Alabama Forestry Association is seeking a Director of Communications with a degree in communications, public relations, or related fields. Candidate should have at least 5 years of experience covering areas such as member communications, newsletters, social media, and media relations. An understanding of state and local government in Alabama is preferred. The ability to take knowledge, transform it into impactful messaging, and disseminate it to the right audiences through the most effective distribution channels is critical.
□ Highly collaborative style; experience developing and implementing communications strategies.
□ Excellent writing, editing and verbal communications skills.
□ A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
□ Relationship builder with the flexibility and finesse to “manage by influence”.
□ High energy, maturity and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
□ Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants and other supporters.
□ Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
Alabama Forestry Association
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