Media Director, Programmatic

Direcly, a minority-owned Google Marketing Platform, Google Cloud, and Adobe Analytics Consulting/Sales Partner is looking for a Media Director, Programmatic that is passionate about brands and how they live in the digital space, concentrating heavily on driving the strategy and sophisticated activation of media in Display, Video and Search in programmatic platforms. Powered by smarter insights, the Media Director puts data and platforms to work in advertising.

Job Description

As the Director, you will oversee programmatic campaigns on various demand-side platforms such as Google DV360, Amazon DSP, and SA360. Your responsibilities will include planning and executing large or complex campaigns, serving as the primary point of contact for clients, presenting updates, and organizing meetings. You will also supervise Media Traders on your team, providing training and development opportunities as needed.

Responsibilities

• Be responsible for overseeing the daily workflow of all campaigns, including developing strategies, managing ad operations, activating and optimizing campaigns, and providing insights
• Be the primary point of contact for a portfolio of clients 
• Ensure the optimal performance of your assigned client accounts
• Led and develop a team of media traders
• Participating in staff planning, hiring, distributing roles and responsibilities, conducting performance evaluations, and developing career growth plans
• Assist in the creation of best practices for improving team communication and collaboration
• Work alongside Client Services, BI, Creative, and Data Science teams  

Requirements

• Minimum of 5 years of digital agency/consulting experience
• 5+ years hand on experience implementing/managing programmatic campaigns
• 2+ years of managing/supervising a team  
• Working knowledge of display and video best practices and their functionality
• Good understanding of digital media formats across display & search
• Great at building & maintaining client relationships
• Great attention to detail

Preferred Qualifications

• Certified in Google Marketing Platform (DV360, CM360, and SA360).
• Strong understanding of Google Analytics 4 and Attribution
• Familiarity with Dynamic Creative deployment and implementation    

Benefits

• Remote work structure. 
• Competitive salary, based on experience ( Base Salary + Bonus)
• Full Medical, Dental, and Vision Insurance coverage
• Maternity & Paternity Leave
• Learning & Development Assistance
• This is a full-time position (This is not contract, or contract to hire).
• Work with enterprise technologies from Google and be at the forefront of advanced marketing and advanced analytics 

About Us

Direcly is a minority-owned consultancy and digital transformation partner for the world’s leading organizations. As a Google Marketing Platform, Google Cloud, and Adobe Analytics Consulting/Sales Partner, we deploy cutting-edge enterprise solutions that deliver transformational change and digital advantages for our clients. 

Recognized as a leader in advanced marketing analytics and data consulting, Direcly is headquartered in Miami with offices throughout the Americas.

Direcly