At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.
Position Summary
Responsible for achieving brand marketing objectives by delivering holistic, customer-centric, brand communications. Leads the in-house copy department and works in tandem with outside agencies and internal partners to ensure all communications remain consistent. Responsible for copy development for signage and digital boards, CRM, regional marketing, experiential marketing, social media, recipes, website, email, digital ads, audio/video scripts, and internal and external brand programs and initiatives. Responsible for collaborating with cross-functional directors and peers to ensure alignment on strategies. Responsible for delivering clear messaging strategies and communication hierarchies to ensure copy and design work together to deliver a seamless customer experience.
Principle Duties and Responsibilities
- Leads the copywriting team and external agencies in the copy development of internal and external brand marketing campaigns and communications, including but not limited to in-store digital boards and signage, CRM, regional marketing, experiential marketing, print collateral, video/radio scripts, emails, social posts, recipes, website, ad flyer.
- Oversees and evaluates copy, concepts campaign ideas, and writes copy that is engaging, on strategy, clear, concise, and accurate with a focus on telling our brand story and deepening the emotional connection the customer has to our brand
- Responsible for collaborating with director/functional peers to bring marketing strategies to life through copy and partnering with design manager peers to ensure integrated campaign concepts are developed within copy standards and brand voice & tone.
- Responsible for developing the brand copy style guide & how it is applied across the business, ensuring that we uphold copy standards and guidelines and consistently evolve and elevate our brand voice to align with our brand strategy and business objectives
Basic Qualifications
- Minimum 8 years related experience
- 5+ years experience in retail and eCommerce omnichannel environments, specifically within customer-facing communications across traditional and digital communications channels
- Bachelor’s Degree in English, Journalism, Communications, or Marketing
- Experience managing teams
- General knowledge and understanding of brand and content strategy best practices
- Strong storytelling capabilities and knowledge of creative writing and grammar principles with proven proficiency in copywriting and proofreading
- Clearly articulates communications strategy and presents copy to senior leadership and internal/external partner.
- Ability to develop strategic, impactful copy for campaigns
- Deep understanding of brand narrative and storytelling.
- Exceptional copywriting, editing, and proofreading skills.
- Strong collaboration and mentorship skills
- Ability to multi-task and excel in a high-paced, ever-changing environment
- Ability to work within tight deadlines
- Problem-solving skills
- Presentation skills
Preferred Qualifications
- Grocery retail experience beneficial
Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.
If you have a disability and require assistance in the application process, please contact our Recruiting Department at [email protected]
Job Requisition: 280722_external_USA-NC-Salisbury
Food Lion
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