Content Strategy Director
About Spark Education Group
Spark Education Group is a fast-growing global online education company specializing in interactive live-instruction with small-group classes for kids. Our mission is to “spark passion for learning, ignite lifelong growth”. Since 2018, the company has attracted over half a million users worldwide and is backed by top global investors including KKR, IDG Capital, GGV Capital, Sequoia China, Carlyle, Northern Light Venture Capital and GSR Ventures.
Spark Education Group’s portfolio includes:
VISPARK, featuring Spark Math (a math curriculum combining Singapore Math with Common Core State Standards), and Spark Chinese (Chinese language learning curriculum)
Huohua Siwei (a Chinese-language online learning service)
Allschool (online marketplace connecting teachers and learners)
ClassPod (education platform enabling interactive live-instruction for small-group classes)
The Role
We are looking for a Content Strategy Director to join our Brand team. The ideal candidate has experience implementing a content strategy and leading a team to deliver high quality content from concept to production across a wide range of formats. It is necessary that you are passionate about the cross section of education and technology, able to understand the needs of parents, teachers, and young kids. It will also be important to have experience working across cultures, time zones, languages, and teams (though the output will be done in English). You will report into the Brand organization and lead a team of copywriters and translators, and cross-functionally with Creative Design, Product, and the Regional Business teams to drive growth.
Responsibilities
Be a key leader in developing and implementing the brand’s content marketing strategy
Determine how to create, promote and distribute relevant and valuable content to attract and engage customers
Develop hypotheses about what we should say, and endeavor to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages
Oversee and coach the content creation and final output for marketing campaigns, including material for print ads and digital platforms
Ensure that content is appropriate for the our brand and campaign strategy
Ensure cohesive copy across channels; make sure we’re all telling the same story, and that that story’s working for us
Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects
Immerse yourself in edtech products and content to ensure you are communicating with credibility and brand alignment
About You
8-10 years of experience working in editorial and content leadership role
Minimum of 5 years working with or within a marketing organization
Experience in leading diverse teams
Versatile with a range of experience in different forms of copywriting, like advertising, conversion, and UX
Demonstrated success in product storytelling and content strategy
Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies
Ability to juggle multiple projects under tight deadlines without much oversight
Comfort leading and collaborating with others across cultures and timezones to develop creative strategies and key messages
Detail-oriented and obsessive about writing quality and impact
Other details
We offer competitive salaries commiserate with experience
Paid time off and benefits
Hybrid-remote model with majority of team located in the Bay Area
VISPARK
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