Digital Advertising Director – Insomniac West Coast Clubs Division
WHO ARE YOU?
Do you have experience in digital advertising & enthusiasm for the everchanging digital landscape? Then you’re in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 25-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
Insomniac’s West Coast Clubs Division is focused on creating a best-in-class experience for our Headliners. Our expanding roster of club partners includes some of the world’s top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac’s West Coast Clubs Division includes venues such as Exchange, Academy LA, Time Nightclub, and Nova SD.
THE ROLE:
The Digital Advertising Director will manage all facets of the marketing & digital advertising process, focusing on digital media planning & buying strategy and analytics. This position will be responsible for utilizing previous experience to assist in the development and designing and implementing creative marketing plans, digital strategy and execution of plans, including social media, display, and search campaigns, as well as detailed reports and optimizations. In addition, the Digital Advertising Director role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creative, sending tags to publishers, and analyzing performance on a daily basis. This role requires an experienced digital leader to define the strategic plan for all digital channels. This position reports to Senior Marketing Director, and Head of Marketing. This is not a remote position.
RESPONSIBILITIES
- Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
- Oversee and manage day-to-day marketing plan implementation and budgets
- Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
- Train and onboard members on team directly and partnering teams and clients
- Product Management of Digital Tech Stack (websites and third-party platforms/integrations)
- Implement campaigns across Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), TikTok, Snapchat
- Deliver media campaign updates; recommend optimizations based on vendor / platform performance
- Manage and oversee internal audience database and update across Facebook, Snapchat, & other required platforms at least weekly
- Maintain plan records, insertion orders, contact lists, spec documents, purchaser data, invoices, etc.
- Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy
- Partner closely with project management, marketing, and social media teams and marketing/media vendors to request and deliver necessary marketing assets
- Stay abreast of digital trends, competitive landscape, and new vendor offerings
- Conduct post-campaign recaps that include analysis of media plan, digital metrics and strategic recommendations for future events
- Organize and present strategic recommendations and reporting in PowerPoint to managers and executives as needed
- Manage and oversee the entire digital ad trafficking process, including creating tags, sending to partners, & updating creative on the back end when required
- Build campaign performance reporting inclusive of aggregating information from third parties for Announce, On-Sale, and campaign end, as well as weekly reports
- Accurately manage vendor billing
- Troubleshoot media plan & proposal discrepancies to implement more efficient systems
- Ownership of campaigns from inception, RFPs, and planning to implementation, execution, and actualization
- Build trust, collaborate/value others, drive execution, foster innovation and protect Insomniac’s brand integrity
- Other special projects and tasks assigned as needed
QUALIFICATIONS
- Bachelor’s Degree required
- 7+ Years’ Experience managing, supervising and strategizing direct response advertising campaigns
- 6+ years of experience working in digital media – agency/social experience preferred
- 6+ years of experience in Facebook Ads Manager, Google Search, YouTube, and Twitter strategy and implementation
- Experience managing a team of 5 or more team members
- High level of focus on KPIs understanding the goals, tracking and hitting of KPIs
- Experience in programmatic media, data analysis and budgeting
- Google Ads planning and implementation experience, especially with YouTube, GDN, and SEM
- Advanced understanding of digital media buying process (i.e., digital vendors, negotiation, creative asset management, implementation, reporting)
- CRM experience preferred
- Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
- Required experience with Snapchat & TikTok self-serve ad platforms
- Proficient in organization and multi-tasking on projects pertaining to numerous shows at once (note, 100+ simultaneous campaigns to support)
- Strong understanding of Google analytics
- Thorough understanding of Attribution Tracking / Modeling
- Understanding of electronic music, artists, and audience
- Adheres to all requirements for confidentiality of corporate, strategic and marketing information
WORK ENVIRONMENT
- Must be able to tolerate loud noise levels & busy environments
- May work in various temperatures & climates
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Hiring Salary Range: $84,000 – $105,000 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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