Director, Content Strategy – Originals

Company Description

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Job Description

The Director, Content Strategy will serve as an integral member of the Content Strategy team that is responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The position will report to the Vice President of Content Strategy, with an opportunity to focus on original scripted TV series, original unscripted TV series, or original film.

Key Group Responsibilities Include, But Are Not Limited To

• Supporting Peacock’s originals investment decisions, including developing a strategic slate and investment guidelines in terms of target audiences, genres, and target ROI
• Defining and tracking targets for originals performance based on MAAs, Usage, Upgrade rates & brand KPIs
• Working closely with creative teams to evaluate originals ideas based on Peacock KPIs
• Partnering with Peacock Content Analytics, Finance, and Marketing to develop title-level pro formas to inform greenlight decisions and renewals
• Inputting into broader content strategy and planning processes as content spend allocation is refined, and programming offering is optimized across different content supply sources (e.g., current season “next day” programming, acquired library)
• Supporting scheduling team on optimizing content release patterns (i.e., episode drop cadence, identifying programming schedule gaps, etc.)
• Compiling post-mortem analyses to determine areas for optimization and improvement
• Conducting market research, competitor content performance analysis, as well as industry trend tracking

Salary Range: $165,000 – $195,000 (bonus eligible)

Qualifications

• 6+ years of professional experience that includes a mix of the following: Management consulting; Investment banking within the Media, Technology, or Telecom practice; Business development, strategy, corporate development, or corporate finance at a media or technology company
• Ability to closely monitor performance of content on the platform to inform new commissions as well as renewals, and to identify opportunities to optimize performance to affect subscriber engagement and retention
• A solid understanding of the streaming landscape and business models
• A solid understanding of TV audiences, including segmentation methodologies and application to business use cases
• Strong business / financial acumen – ability to form judgments and actionable recommendations
• Specific knowledge about deal analysis for original TV series and/or original Film preferred
• Proven ability to self-motivate and work independently as well as collaboratively, excellent written and verbal presentation skills
• Knowledge of Nielsen data and streaming data reporting systems such as Nielsen NPower, comScore and Adobe Analytics preferred
• Comfort with a fast-paced, always-on, start-up environment
• Bachelor’s degree required; advanced degree preferred

Additional Information

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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