The Role:
The Influencer Marketing Coordinator will report to the Head of Marketing, Influencer & Social and will be based in Los Angeles. In this role, you’ll assist with day-to-day strategy and campaign execution for influencer marketing objectives. The best candidate will have an innovative mindset, assisting with ideation and execution of influencer campaigns, large-scale seeding initiatives, eventing, talent relationship building and more. You will be expected to assist in developing key relationships with influencers and VIPs on behalf of the brand. Success in this role requires a well-rounded knowledge of the beauty / skincare industry and the influencer space, with a heavy focus on TikTok. and strong cross-functional communication skills.
What You’ll Do:
- Lead on talent discovery, building and maintaining influencer relationships across social platforms for organic and paid influencer activity
- Manage always-on influencer seeding; including outreach and identifying sampling/partnership opportunities. Â Â
- Support execution of large-scale mailers program, including creative, list building, logistics, and reporting
- Use data and knowledge of skincare trends to help identify talent for campaigns, meeting brand objectives and goals
- Assist in managing influencer deliverables programming, including securing products/materials, briefings, tracking and content development
- Support with Celebrity / VIP clinic outreach
- Analyze and report on influencer program performance and KPIs utilizing social listening tools such Tribe Dynamics
- Responsible for tracking and maintaining the influencer database to ensure it is up to date
- Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
- Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
- Strong attention to detail, highly creative, open minded, and collaborative
- Passionate about understanding of the influencer/social space and the ability to quickly learn and tackle new projects
- Demonstrates ability to think both creatively and critically; willing to think outside the box while demonstrating sound judgment in strategic decision-making
Job Requirements:
- Minimum 2 years PR/Influencer experience required
- Experience communicating with top-tier influencers, and talent agents + managers
- A passion for social media & the beauty industry and knowledge & interest of beauty content & creators on TikTok.
- Deep understanding of program ideation and execution across influencer partnerships, influencer seeding.
- Proven success in community building
- Relationship building skills
- Excellent analytics & operational skills
- Excellent written & verbal communication skills
- Track record for achieving results and driving projects
- Organized multi-tasker with ability to problem solve
- BA/BS required
Kate Somerville Skincare
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