Social Media Content Manager

Social Media Content Manager

Responsibilities:

• Oversee all content-related projects from start to finish
• This includes; attending client photoshoots to capture content, creating social media graphics, and creating compelling copy for social purposes (i.e. captions, etc.)
• Overseeing and approving content created by the Social Media Content Coordinator before being sent to clients and scheduled to go live.
• Help drive the production of highly shareable content by working closely with clients, account managers, and other internal teams.
• This includes; collaborating with other teams to create effective strategies, being involved in onboarding meetings with clients and account managers, and participating in monthly and/or quarterly calls to discuss client needs and wants.
• Management of accounts on core social media platforms (Facebook, Instagram, LinkedIn, TikTok)
• This includes; monthly social calendars, community management, and regular updates to social pages.
• Make sure all posts per client are scheduled accurately in Sprout Social, and in accordance with the Google Sheets content calendar.
• Check for any last-minute traffic that needs to go live via Asana or traffic emails from Account Managers

• Create and/or edit graphics/raw content sent from clients using platforms such as Photoshop and Canva to curate monthly social schedules that will go live across all social platforms. This includes; photos, videos, gifs, ads, and Reels
• Research relevant content to share on social accounts per client
• Create copy for each graphic (captions for each post)
• Tag products in posts from FB shops (if applicable)
• Connect with Paid Social Media Managers to get monthly social calendars approved by each client. Make adjustments if needed.
• Once approved, schedule all content in Sprout Social.
• Plan for Reels per client.

Collaborate on any and all social media content and copy as needed.

Qualifications

• Minimum of 2-3 years of Social Media experience
• Excellent Copywriting Skills
• Proficient in Canva & Sprout Social
• Excellent knowledge of Facebook, Instagram, Twitter, Pinterest, TikTok, and other social media emerging platforms
• Excellent understanding of social media strategies and ability to identify and track relevant community metrics
• Strong verbal and written communication skills, and the ability to provide creative thinking across a variety of projects
• Advertising Agency experience is a HUGE plus

****NOT A REMOTE POSITION****

Hybrid Position. WFH Wednesday and Friday

Bottom Line Marketing