Media Director

Overview:

We are looking for an experienced Media Director to develop and lead a media team. This team’s responsibility is to implement advertising campaigns that promote our clients and their products through all traditional and digital media types. Ultimately, your goal is to increase the public’s interest in our clients’ products/services through thoughtful media strategies/campaigns and ensure we are good stewards of client brands and budgets.

 

This person will work hand-in-hand with the client, the account team, and the creative department, to ensure that as many of the target demographic see their ad campaign as possible. Using a mixture of market research, analysis, pricing structures, and client considerations, the media director is ultimately responsible for making sure the ad campaign has maximum reach for the best possible ROI.

 

Responsibilities:

·      Determine the best media outlet mix for promotional strategies

·      Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)

·      Regularly report advertising campaign results (including revenues and costs)

·      Optimize advertising strategies for varying audiences and channels

·      Design and review advertising budgets in collaboration with the client Marketing Director or point of contact.

·      Coordinate with internal MDR Marketing Director in regards to client growth or new projects.

·      Negotiate with media channels to close competitive deals

·      Prepare additional promotional projects to support new product launches

·      Create new campaigns to reach a broader audience

·      Ensure a cohesive advertising message across campaigns

·      Build long-term relationships with media influencers to promote our brand

·      Meet with media salespeople

·      Manage a team of media planners and buyers and analysts

·      Attend strategy meetings for new business

·      Pitch to potential and existing clients

·      Contact existing clients to discuss their projects

·      Check the status of client accounts

·      Plan for future media buys

·      Meet with vendors offering media opportunities

·      Check in on the latest trends, particularly in the social space

 

Requirements:

·      Proven work experience as a Media Director, Media Planner or similar role

·      Knowledge of different types of media channels

·      Demonstrable experience with building effective advertising campaigns

·      Familiarity with digital marketing

·      Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)

·      Experience with budget planning and KPIs

·      Ability to manage and combine data

·      Strong decision-making skills

·      Excellent communication and presentation skills

·      BSc in Marketing, Business Administration or similar field

 

Skills and Qualifications

Provide a demonstrated ability to lead and develop a media team so that the agency can deliver high-quality media plans for clients, with ideas, concepts and solutions that help us stay competitive across the marketing industry.

 

·      Leadership skills – the ability to lead and develop people, provide meaningful feedback and manage performance. A strong professional presence is pertinent to representing the media team internally and externally.

 

·      Data analysis – it’s vital for this person to be skilled at understanding and absorbing market research, internal and external feedback, and statistics to develop an effective media strategy.

 

·      Problem-solving skills – strategy means solving often complex and multi-faceted challenges for a range of clients in various industries; which often requires a hands on approach; digging in, researching and offering out-of-the-box solutions.

 

·      Communication skills – this role is heavily reliant on effective communication with cross-functional teams, the media team and clients. You must be able to work and communicate clearly and professionally to define objectives, allocate responsibilities and establish trusting relationships.

 

Tools of the Trade

This role depends on the following tools to complete their  daily work:

 

·      Advantage Media Buying Software

·      TapClicks Media Dashboard Software

·      Microsoft Teams

·      Function Fox Time & Job Management Software

·      Dropbox

MDR