Associate Manager of Social Media

Tweezerman is looking for an Associate Manager of Social Media to join our digital content team. This position will be responsible for the strategy behind all Tweezerman accounts and community engagement, ensuring the brand is positioned on a roadmap to success. Working with the Digital Content Team in conjunction with the Brand Development team, this person will ensure the brand is aligned across all platforms. The AMSM will also come up with new strategies to market Tweezerman. If you’re a strategic thinker with both a creative and analytical skillset, and a passion for social media, this opportunity may be for you!

What do we offer?

Tweezerman does more than provide quality beauty tools; it is a place that prides itself on being innovative and our colleagues work in a collaborative environment. We want our employees to feel that they are working to their fullest potential. We offer modern offices with amazing benefits including but not limited to medical, dental, vision, 401(k) with employer match, and a competitive PTO plan. Rated among Long Islands top employers in 2020 & 2022, take a peek at what we have to offer by visiting www.tweezerman.com/opportunities.

What will you be doing?

Social Media Strategy & Planning

• Contribute to the content, creative vision, and roadmap that defines brand voice, storytelling, aesthetic and how we engage the consumer on all social channels.
• Help develop a content strategy for all social channels that is engaging, useful, and educational.
• Monitor and analyze social media trends, recommend content strategies, and create social content that align with selected trends.
• Consistently evaluate the types of content we produce against new insights and knowledge of our target consumer.
• Write copy for all social posting.
• Work closely with Public Relations to identify, develop, and sustain collaborative relationships with Social Media Influencers. Develop all creative briefs ensuring they are in line with established strategy.
• Manage content scheduling and calendar across all social channels and abide by a specific posting cadence.
• Develop close partnerships and collaborate with other departments to ensure vision consistency and stay current on business insights obtained from other teams.
• Responsible for organizing product giveaways and creating associated content for those promotional giveaways.

Community Engagement & Maintenance

• Grow our audience and community and increase engagement rates and brand awareness across current social channels, as well as potential new platforms. Increase social media engagement rates by maximizing the use of all customer touchpoints and platform features.
• Uphold Tweezerman’s brand guidelines through all communication across social media platforms including crisis management, bad reviews, general feedback, comments, and private messages.
• Work cross functionally with customer service to address consumer reviews, concerns, and feedback.
• Account management including updating catalog, monitoring issues and error messages, and checking on pixel connection

Data Analytics & Paid Ad Strategy

• Pull, track, and organize analytics reports to gain insight on traffic, demographics, and engagement; utilize this information to adjust strategy as needed to drive positive engagement results.
• Turn our social media platforms into traffic-driving channels. Develop and implement a paid ad strategy per social media channel to increase our ROI and drive our audience to convert to sales via both the social platforms and through our online retail channels.
• Monitor paid ad strategy daily, analyzing results, and adjust strategy as needed to optimize campaigns.

What should you bring?

• Bachelor’s Degree in marketing, communication, or related field
• Highly collaborative individual who is both detail oriented and able to understand, develop, and communicate strategy at a high level
• 2+ years relevant experience in social & content, copy, creative, and community channels; Beauty industries preferred but not required.
• Expert copywriting skills.
• Must have a strong understanding of the beauty space and social media trends.
• Must be deadline driven and able to work
• Multi-tasking, self-starter who thrives in a fast-paced environment and willing to be “hands on” when needed.
• Working knowledge of Google Analytics
• Working knowledge of Adobe Creative Suite and Hootsuite is preferred.

We look forward to hearing from you!

Tweezerman International, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment with Tweezerman without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. This job description is not intended to represent a complete, comprehensive list of all duties and responsibilities that may be required in this position. There may be unplanned activities and other duties as assigned.

Tweezerman International, LLC