Position Summary:
This person will be responsible for driving the overall social media & content strategy across all organic social media channels, including overseeing monthly content calendar, 360 social support plans for launches/activations, identifying social trends, and owning community management. This role will work cross-functionally with all creative & marketing teams, and report directly to the Director of Social, Influencer, & PR. Our ideal candidate is a team player with excellent communication & writing skills while able to effectively multi-task and achieve deadlines in a fast-paced environment. A true content creator at heart—You have stellar copywriting skills, a knack for storytelling, and a talent for producing stunning visual content in a variety of formats from photo imagery to graphics, GIFs, Instagram stories, Reels, TikTok videos, Pinterest guides, and more! You live and breathe Social.
Compensation based on experience, skill and location.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
- Build out short- & long-term social media strategies (activation plans)
- Develop social franchises, enhance best practices, and meet brand social KPIs
- Monthly concepting of Social Media content, UGC partners & storytelling series to support company growth
- Regularly identify social trends & strategize opportunities for the brand to actively engage
- Oversee the development of the social calendar across all organic social channels – including support for new launches, campaigns, events, & promotions
- Review copy for all social channels (IG, FB, Pinterest, YT, TW & TikTok) working closely with the creative team and ensuring it’s written to the correct audience Persona / Channel
- Partner closely with the creative team for best-in-class assets. Review & approve produced social content (TikTok, IG stories, Reels, etc.) – must be able to provide timely clear feedback & edits.
- Create / edit images, GIFs, and videos if needed. Mostly working from pre-existing templates
- Oversee community management across all social platforms
- Collaborate with Paid Media Marketing team on paid social strategy & execution (whitelisting / dark posting, etc.)
- Regular reporting & analysis of channel growth, awareness, and acquisition KPIs, competitive analysis, etc.
- Own social listening through Sprout Social and develop enhanced reporting around it
- Creator and executor of all social giveaways through Dojo Mojo
- Manage, develop, & coach social media associates in day-to-day responsibilities
- Lead weekly social brainstorms and create a monthly social media newsletter to send companywide
Knowledge, Skills, and Abilities:
- Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines across multiple projects and campaigns
- Strong problem-solving skills
- Excellent verbal communication & writing skills
- Works well under pressure & has a flexible & positive attitude
- Attention to detail & ability to multitask
- Strong project management skills
- Creative thinker who can take conceptual idea and execute on it, flawlessly
- Up to date on cultural trends and events
- Technical proficiency: Office 365, Sprout Social, Social Commerce (Curalate), Planoly, Later, Google Analytics, Mavrck
- Ability to be flexible – social media happens in real time and is 24/7. Need to be able to work some weekends and evenings if necessary.
Supervisory Responsibilities:
Will manage 1-2 Social Media Associates. Would also supervise interns or on staff Social Media Specialists per business needs.
Education and Experience:
- Bachelor’s degree, Master’s degree a plus
- Minimum of 5+ years’ relevant experience in marketing & social media
- In-depth understanding of social media platforms (specifically TikTok and Instagram) from both a paid & organic perspective, including their respective strengths, nuances, success metrics, and relevant demographics
- Understanding of the individual voice, audience, and configuration of each social media platform in order to optimize our engagement with different communities
- Knowledge of each social media channel’s algorithms and ability to track keyword and hashtag performance
- Strong experience with social media strategy, management, and reporting
- Up to speed with the latest social media tools and trends, including how brands are converting users through social channels
- A decor and lifestyle champion, who understands the luxury retail space!
Location: Remote; a plus if you’re in Austin, Texas or within driving distance to Aurora, NY.
Travel: Occasional domestic travel to company headquarters or vendor partners if needed; less than 20% of time annually or on an at-need basis.
Physical and Mental Requirements:
- Ability to sit, stand, walk, talk, hear, reach, push, pull, crouch, kneel, bend, climb, use fingers to grasp, handle, feel, and perform repetitive motions of hands or wrists.
- Light mental and visual attention is required for performing work where there is some variety, but actions taken, and decisions made are limited to few possibilities. Work requires some coordination with others.
MacKenzie-Childs is an EEO employer.
MacKenzie-Childs, LLC
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Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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