Cyrus Knits is seeking a Social Media Manager to lead social media strategy and execution. A strong storyteller and innovative thinker, you will be responsible for the creative planning and execution of our content across all organic channels (including, but not limited to Instagram, Facebook, Twitter, Tik Tok, Snapchat, and YouTube). With a passion for engaging and inspiring audiences on a global scale, you will also lead community management and content creator partnerships to raise brand awareness of Cyrus Knits and support overall website sales.
- Content calendar ownership, with the day-to-day management of the social media strategy, creating and publishing inspirational content that is on-brand and tailored to each channel.
- Work to include upcoming events, seasonal activations, and culturally relevant moments.
- Lead community management and focus on improving the social media experience, new user acquisition, and growth.
- Develop and implement innovative ways to grow and drive engagement.
- Develop social media plans for specific campaigns and initiatives.
- Be a brand champion, ensuring our brand voice and personality are reflected in all copy, content, and creativity.
- Develop and implement influencer marketing strategies, manage outreach, and foster relationships with the NYC influencer community.
- Work with external creative agencies to produce social-optimized creative (photo and video).
- Edit photos and videos to create compelling visual content for ‘the moment posts and stories.
- Respond to customer inquiries.
- Assist with photography and video shoots on the property to capture content for social channels.
- Develop weekly and monthly reports on social media data, performance, and learnings with a focus on analytics and insights to drive optimization.
- Tracking and monitoring of KPIs.
- Monitor social sentiment and listening.
- Keep abreast with industry trends and developments.
- Be able to quickly react and implement changes based on results and trends.
- Monitor review sites to manage public perception and reputation.
- Monitor and update the company website with new products and inventory.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- 4 years of social media marketing experience working on content creation and execution, community management, and engagement strategies.
- Solid understanding and experience implementing growth strategies across multiple platforms.
- Experience using social media channels to build brand awareness and drive sales
- Experience working with external agencies to develop marketing campaigns across social platforms.
- Organized, detail-oriented, and able to work to deadlines and targets with strong interpersonal skills.
- Tapped into social trends and culture.
- Stay up-to-speed on best practices, technologies, and analytics tools as well as sponsored/partner content protocols.
- Flexible and thrives in a fast-paced environment.
- Experience with social media management tools and social listening platforms
- Strong copywriting skills with an understanding of brand voice and delivering an exceptional guest experience.
- Ability to collect and analyze social data to drive decision-making.
- Ability to carry out basic tasks on Adobe creative suite; Photoshop, InDesign, and Movie Maker.
- Experience in consumer attraction marketing or within leisure/culture/arts is a plus.
Cyrus Knits
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