Marketing Manager | Donna Karan & DKNY
Reporting to: VP, Marketing
Brand/Product Focus: Donna Karan and DKNY
Location (On-Site): New York City, Midtown Manhattan – Fashion District
Key Accountabilities:
- Develop and execute the brand strategy for licensing and wholesale partners globally to increase brand awareness and sales, including digital marketing activities, brand activities, advertising, and in-store activations.
- Manage seasonal image/marketing asset needs for wholesale accounts and licensees in close collaboration with creative team. Drive briefing process and post production/asset delivery to accounts.
- Define metrics and KPIs with wholesale accounts to monitor online channels and brand marketing campaign performance.
- Deliver best in class digital branding opportunities for retailers- from paid to free of cost placements (i.e. retailer brand shops, email inclusions, alt product display images and more)
- Manage marketing requests from retailers and licensees, trafficking collateral and brand asset needs accordingly (presentations, trim, sales associate tools, in-store signage, etc).
- Point person for all wholesale and licensee brand marketing needs for internal and external partners.
- Partner with sales and licensing teams on business development, packaging, and special retailer opportunities.
- Build relationships with retailers and internal business leaders to ensure marketing opportunities are maximized.
- Track and maintain report for marketing activities across global wholesale accounts.
- Manage the marketing coordinator to help develop and execute seasonal GWPs, packaging and asset requests
- Maintain sales market calendar and development overview for marketing planning
- Bring licensing partners in larger marketing programs where appropriate
- Create sales and associate tools (presentations, instore signage, product/brand knowledge)
- Partner with sales teams for any business development needs (presentations, product display, pitch decks)
- Partner with marketing team to oversee development and execution of collaborations and marketing opportunities for the brand as they relate to the wholesale channels.
Qualifications:
- 4 Year BS/BA College Degree
- 5+ years of previous fashion/retail/event/marketing/media experience. Experience in wholesale marketing a huge plus.
- Highly motivated and can do attitude/entrepreneurial spirit
- Must be detail oriented and organized
- Excellent communication skills – written and verbal
- Strong problem solver who thinks strategically and meets deadlines
- Must be able to multi-task and work efficiently under pressure.
- Proficient in Word, Excel and PowerPoint
- Familiarity with Photoshop, image and video files
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
· G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.
The pay range for this position is: $100k per year – $125k per year.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
G-III Apparel Group
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