JOB DESCRIPTION/FUNCTION: The YouTube Channel Manager will execute a publishing and growth strategy focused on key Nickelodeon and Nick Jr. Brands in the Kids & Family Digital Studio. This manager will oversee the day-to-day operations for select channels within the Nick and Nick Jr. portfolio of YouTube Channels. This Manager is expected to become an expert on YouTube/social video best practices and Nick’s digital content.
The ideal candidate is a creative, data-driven channel management expert certified in
YouTube channel growth (among other YouTube certifications) with a proven track record of
developing audiences and increasing engagement on the YouTube platform.
This candidate will help develop and execute a strategy to grow their channels and help formulate KPIs in concert with various cross-departmental stakeholders. Finally, this candidate should be an enterprising and highly collaborative leader able to coordinate closely with all programming calendars, creative teams, audience development, analytics, and our YouTube partners.Â
NOTE: Los Angeles candidates are preferred, but open to New York candidates as well.
Key Responsibilities:
- Own the upload/publishing and optimization of content to their assigned YouTube channels and oversee general day to day operations
- Work with analytics and audience strategy teams to develop and optimize titles, tags, descriptions, cards, playlists, thumbnails and other content/features across the channel(s)
- Support short-form content strategy development by providing regular YouTube analytics content performance insights
- Work with producers and post teams to track content delivery and maintain master publishing schedules/calendars
- Leverage TubeBuddy, Tubular Labs, and other platforms to share additional insights with relevant partners
- Regularly report and share channel performance with senior creative and business stakeholders
- Work in sync with Paramount Piracy team on content ID strategy and best practices
- Attend weekly brainstorms and scheduled interdepartmental meetings
- Update team on progress/status/issues/troubleshooting on a weekly basis
- Maintain high spelling and grammar standards across the channel
- Pay attention to emerging trends within the social video and kid/youth entertainment landscape
- Occasional video editing and graphic design
- The role may require nighttime or weekend support
- May perform other duties as assigned
Desired Skills/Qualifications
- 2 to 3 years of experience working in Digital Media for a content publisher or agency
- Demonstrated passion for youth-oriented media, YouTube and the social video space
- Past experience writing social media copy, video titles and descriptions (SEO knowledge preferred)
- Proficient knowledge of Adobe Premiere and Adobe Photoshop
- Experience using YouTube’s Creator Studio or Content ID back-end tools
- Strong written and oral communication skills, with high proficiency in English copy
- Experience interpreting data, building presentation decks and sharing analytical conclusions
- Ability to multi-task, problem solve and operate independently in a fast-paced environment while maintaining strong attention to detail
- Fluency in Spanish a plus
- Possess an optimistic can-do attitude
- Must have unrestricted work authorization to work in the United States
This position is a full time, contract position based in our Los Angeles / New York office with potential to be converted to staff down the line. Please make sure these conditions work for you prior to applying.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Paramount
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