Must be willing to relocate or travel regularly to Austin, Texas. The role is mostly remote but will require in-person filming sessions on a regular basis in Austin, Texas.
The company’s Paid Media Creative Director will assist in leading the company from a strategic perspective regarding advertising, marketing, design, and art direction. This person will manage the creative process from concept to completion, translating marketing objectives into clear creative strategies and marketing campaigns. The Paid Media Creative Director will help strategize and plan advertising objectives, set team vision, and provide team guidance. This person will be the right hand to the CEO in making his vision for the company come to life as well as overseeing the execution of the process in a collaborative manner.
The ideal candidate will be an experienced, knowledgeable leader who understands the ins and outs of direct response marketing and click advertising. Other priorities include executive production of large amounts of video content, analysis, and campaign execution across several platforms, and how to position the company creatively on these platforms. This person should be proactive, innovative, and passionate about the company’s product offerings.
ABOUT US:
Publishing.com is an online education company, founded by Rasmus and Christian Mikkelsen, that helps everyday people build their own online book and audiobook publishing business. We are a team of 79 with over 25,000 paying customers and over $50M+ in revenue year-to-date. Our book, The Freedom Shortcut is also a Wall Street Journal Bestseller and is a great introduction to how anyone can find financial freedom through publishing.
WHY US? At Publishing.com, we are committed to living out our mission and core values every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. But, don’t take our word for it – Employee Testimonials
- A competitive compensation plan with opportunity for advancement.
- 100% paid medical and life Insurance for employees. Plus, an option to add dental and vision insurance coverage. Employees also have the option to elect insurance coverage for their immediate family members.
- Work-life balance by working 100% remotely from anywhere.
- Generous and flexible paid time off.
- Paid holidays and sick days.
OUR MISSION: Over 25,000 people around the world are creating financial freedom for themselves through our online programs. We teach everyday people how to leverage the fast-growing audiobook industry using Audible so they can fund their vacations, pay off their debts or even spend more time with their family. Our mission is to help as many people as possible achieve that extra level of happiness that they never thought possible. By making our training as great as it can be, filling our team with expert coaches and motivators, and constantly innovating solutions within the publishing sector, we move one step closer each day.
OUR CORE VALUES:
- Student Obsessed Student success is our success. Treat their business like it’s your own.
- Work Hard, Stay Humble Do the best work you can and welcome feedback to be better. Take accountability and own your wins and losses.
- Great Freakin’ Attitude Your enthusiasm for your work inspires others. You are the ultimate team player.
Core Responsibilities:
Defines the creative vision
- Define the creative vision for the Publishing.com brands; which includes digital advertising campaigns across multiple channels and mediums, marketing messages, articulating and managing brand consistency and guidelines.
Establishes budgets & timelines
- The Paid Media Creative Director will establish budgets and timelines for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met. They will also ensure that the execution of all creative work stays within budget.
Leads the creative team
- The Paid Media Creative Director mentors, motivates, and supervises other creative team members within the marketing team which includes, full-time, contract, and agency team members. Key responsibilities include: nurturing creatives’ ideas, executing strategic projects by organizing the team to deliver on key initiatives, and monitoring team performance.
Key Activities:
- Sets business objectives, lead acquisition and advance brand awareness by identifying and studying market trends to determine the course of action and creative campaign ideas
- Strategize the content needed based on audience, marketing needs, and brand, directing the talent as necessary regarding all video needs
- Lead the creative/marketing team to develop digital marketing campaigns across multiple platforms, and oversee/ensure their successful deployment
- Offer expert advice to develop innovative advertising, public relations, and social media via digital advertising across multiple digital platforms
- Develop and maintain training materials/SOPs to support team growth, collaboration, and consistency
- Liaise with the creative team, internal stakeholders, external agencies, and vendors as necessary to execute on the vision
- Communicate a common goal and creative strategy to company stakeholders so they are aware of marketing/brand/creative objectives and how their departments are affected
- Oversee social media presence and direct programs to improve social media reputation and recognition
Desired Results:
- Build killer ads and scale the acquisition process across multiple platforms
- Marketing and Creative campaigns to drive business decisions based on campaign performance.
- Produce high-quality video courses and commercials that yield high engagement and consumption
- Manage the team efficiently to execute ideas from start to finish to fulfill the vision
- Oversee departmental projects, build-outs and properly track and monitor within the current applications such as Clickup and Hubspot.
Requirements:
- Must be creative and talented in storytelling through video
- Experience working with common digital advertising platforms such as YouTube, Google Ads/Display Network, Facebook, Instagram, TikTok, etc.
- Ability to align marketing strategy with the vision of the CEO and company values
- Knowledge of analytics tools to understand ROI of campaigns
- Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
- Experience working in a startup environment and building a team/department
- General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication via video
- Ability to present concepts in new ways and from new perspectives
- Ability to coordinate and communicate across all departments as needed
- Self-directed and able to work closely with a high-performance CEO
- Ability to work with a sense of urgency to drive the creative efforts forward
Publishing.com
Related jobs:
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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