Social Media Manager

Reporting to the CEO/Founder, the Social Media Manager will be responsible for growing, engaging, and leading Lili Claspe’s social media presence. 

This data-driven social media enthusiast will require a detailed understanding of publishing tools, analytics tools, and social marketing technology as well as all native platforms (Instagram, Facebook, Twitter, Pinterest, Tiktok, etc.).  The candidate must be able to demonstrate a clear ability to develop tactics and campaigns that drive the business goals; audience growth, engagement, acquisition, reach, conversation, and more.

They will be responsible for social campaigns from start to finish – from strategy, support creative development, launch planning, and reporting. The ideal candidate has experience in digital strategy, and brand marketing, and loves all things social!

Responsibilities

• Champion social first creative– rooted in insights and channel best practices
• Drive channel-specific strategies and programming to support the growth of various social media platforms 
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. 
• Calendaring: Create & manage the content calendar creation process, including writing captions. Responsible for posting to the brand’s social media accounts with support from the direct report. 
• Community Management: Engage with fans/followers /influencers and monitor conversations from the brand’s voice. Engage with other brands and creators to stand out during ‘viral’ moments that pop up on the channels.
• Strategize, execute, and report on the monthly content plans for all social media channels – Instagram, Facebook, Twitter, Pinterest, TikTok, etc.
• Create analytics reports on a regular and one-off cadence – depending on need. Leverage insights to inform future content and strategy shifts.
• Keep your finger on the pulse of the latest emerging social trends. Propose ways the brand can show up on the platforms in a meaningful and strategic way.
• Develop seasonal + evergreen channel strategies; support in ideating custom content to support key initiatives as well as ongoing evergreen needs.

Qualifications

• 3 to 5+ years experience in social media management, content marketing, and/or brand marketing.
• Experience directly owning the social media channels of a mid-brand, including copywriting or review and calendaring.
• Deep understanding of social media platforms and up-to-date on industry + platform trends (Instagram, Reels, TikTok, Pinterest, etc.)
• High level of proficiency with social media management and listening tools such as Dash Hudson, Sprout Social, Sprinklr, Social Bakers, Curalate, Iconosquare etc.
• Must be an idea generator.
• Strong analytical and critical thinking skills.
• Strong communication skills both written and verbal. 
• Quick learner, when facing new problems; open to change 
• Must be a resourceful self-starter with excellent time management skills

LILI CLASPE