Campaign Manager- Influencer Marketing

THE PRETTY GREEN GROUP

The PrettyGreen Group has three specialist companies that make the magic happen:

PrettyGreen – PR

What They Said – Influencer Marketing

The Producers – Experiential

With full Blueprint status for Diversity & Inclusion, we are proud to be recognised as one of Campaign’s Best Places to Work 2021.

What They Said :

Hello. We are What They Said, a fresh, creative influencer marketing agency from the PrettyGreen Group. Driven by authenticity, creativity and inclusivity. Delivering Less ordinary influencer marketing for brands that want out of their comfort zone. Hasbro, Audible, Compare The Market and Not On The High Street.

We marry audience-first influencer selection with scroll-stopping creative to win the attention of communities and tell brand stories.

Our offering is rooted in the belief that a relationship led approach is fundamental to drive long-term brand advocates. The generic platform approach to influencer marketing is diluting influence and credibility and a personalised and targeted approach delivers tenfold in terms of value and sincerity.

THE ROLE

You manage your team to deliver Less Ordinary work for clients through the execution of live work.

Day to day responsibilities include:

• Day-to-day management of clients and campaigns
• Managing work to be delivered to deadlines, budgets and KPIs
• Coaching and mentoring junior team members about client servicing, agency working life and influencer marketing
• Developing existing and new agent and content creator relationships on behalf of the agency and your clients
• Developing identification filters, briefs, content plans and contracts
• Managing client and supplier finances processes
• Identifying reactive and proactive opportunities for your clients
• Using agency tools within client planning and measurement workstreams
• Creation of client work case studies, blogs and social posts to support agency marketing

Minimum requirements

• Proven ability in client management
• Experienced in delivering influencer marketing campaigns within agreed timeframes, budgets and to KPIs
• On top of influencer marketing / content creator news & social media trends
• Strong writing & communications e.g. influencer briefs, content plans, contracts

Desired skills

• Team management
• Negotiation skills
• Active networker with a growing black book of agents / influencers
• Understanding of tools used to identify influencers and track campaigns

OUR VALUES

• Everyone is creative – You love the quest to develop less ordinary creative solutions to problems and grab opportunities to keep developing creatively.
• We trust you to deliver – Trust is a bedrock of our business. You never settle for the mediocre and we trust your judgement.
• Smart & Curious – You want to push boundaries and are excited by exploring, learning, sharing & trying new ideas

DIVERSITY & INCLUSIVITY COMMITMENT

At PrettyGreen Group we support, celebrate and thrive because of our differences and are proud to be:

• Awarded The Blueprint for Diversity & Inclusion and sign up to their 23 commitments.
• Recognised as a top 10 Campaign’s Best Places to Work 2021.
• A leading D&I employer as judged by PR Week in the PR Week PayGap Survey with no gender or ethnicity pay gap by level.
• Investing 3% of our net profit back into industry D&I initiatives.
• Sign up to the Halo Code to end school & workplace hair inequality by protecting and celebrating black hairstyles.

It benefits our employees, our clients and the work we produce, and we are proud to be an equal opportunities employer. The Company is committed to the policy in its employment practices, including vacancy advertising, recruitment, training and promotion, terms and conditions of employment and reasons for termination.

When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need.

The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat visitors, clients, customers, suppliers and former members of the Company.

ESG COMMITMENT

PrettyGreen Group is 100% carbon neutral across all central business operations and we measure our carbon footprint. We are focused on reducing our footprint, but also offset carbon we can’t reduce via SKOOT with a mix of certified trees with Eden Reforestation and verified carbon credits.

We joined the industry Ad Net Zero programme and ISLA to ensure we are delivering real change in all of our work.

COMPANY BENEFITS

We care about the people who work for us and to show our love, we offer a generous and flexible benefits programme with the aim of making your life at PrettyGreen Group as enjoyable and rewarding as possible.

Benefit highlights include:

• Flexible ‘Work from Anywhere’ offering
• Time Out – 33 days holiday per year inc. bank hols
• Birthday day off
• 2pm Friday finish all year
• ‘You made it’ probation pass bonus
• £100 contribution towards a life-defining experience per year
• Monthly Health and Wellbeing allowance
• Health insurance and pension contributions
• Fantastic maternity and paternity offering
• Mentoring programme
• In house staff rewards schemes
• Wellness EAP staff support programme
• PrettyGreen training school

Recognising that working from home comes with some additional cost, our “Office Love” flexible benefits package also includes Surfs up! – employees are given £50 per month towards their internet & mobile usage, £200 for some home office love and a monthly Pret subscription for coffee/breakfast / lunch on the go. We also provide all IT needs and funding for home working setup.

PrettyGreen