Director of Marketing

Department: Marketing

Reports To: CEO

FLSA Status: Exempt

Job Summary: Responsible for developing marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition by performing the following duties.

Job Responsibilities: Including but not limited to

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed, providing information and commentary pertinent to deliberations, recommending options and courses of action, and implementing directives.
• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Maintains relations with customers by organizing and developing specific customer- relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Performs art studies for logo design, advertising, signage and interior design.
• Performs, directs and evaluates all art concepts, design and execution.
• Performs tech designs and communications for fabrication of various signage, exposition booths and displays.
• Plans and attends various sales events, exposition and exhibitions and interacts with sales departments.
• Selects and monitors advertising venues.
• Selects & monitors public relations, advertising, design and branding vendors.
• Selects, directs & monitors various design, specialty, and signage vendors.
• Researches, compiles, designs and produces research documents for product presentations.
• Designs, produces and maintains quantities of all collateral materials.
• Interface with interior design for selection placements.
• Selects and directs photographers and videographers.
• Selects and maintains all image libraries.
• Selects and maintains all department equipment, computers, large scale printers, copiers and bindery equipment.
• Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Influences present and future products by determining and evaluating current and future market trends.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.

Requirements:

• Bachelor’s degree in Marketing, Communications or related field, Master’s degree preferred.
• Four (4) to Six (6) Years’ experience in a marketing management role.
• A minimum of three (3) years of marketing campaign strategy experience.
• Excellent project and time management skills.
• Sales, communications, and presentation skills.
• Marketing and digital marketing expertise.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Adequate knowledge of web design, web development, conversion rate optimization and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Proficient in MS Office software and various marketing and design software programs.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Ability to work in fast paced environment and maintain effective working relationships with vendors, clients, co-workers and management team.

Thank you for expressing interest in employment with Prime Group. While only those candidates considered for the position will be contacted, your resume will remain on file for 90 days.

Prime Group is an Equal Opportunity Employer

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