Frankies Bikinis, LLC is a fast-growing women’s swimwear, apparel and beauty brand based in Venice, California. We are currently a team of 41 and are looking for a candidate to join our Marketing Department as the Social Media Content Creator.
An ideal candidate will be tech-savvy and a lover of all things social media and content creation to help create and maintain a strong online presence for our company. As a member of our high performing and fun marketing team, your role is to stay on top of all social and content trends, create viral content for marketing use, and implement online marketing strategies through social media accounts. You will report to the Senior Manager of Social Media Marketing.
The primary responsibilities are as follows:
- Oversee and create content calendar across all social channels (Instagram, Tik Tok, YouTube, Facebook), telling seasonal and impactful stories across all of our channels throughout the year
- Act as creative lead for daily content across social channels including sourcing or creating content, managing social photoshoots, and creative development
- Ability to creatively source props, models or other items needed for making strong, compelling content
- Establish a data-driven approach to inform and build overall social strategy to increase awareness, engagement, and revenue goals
- Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness
- Measure, report, and analyze the performance of social assets across channels and translate findings into actionable recommendations
- Collaborate with the Sr. Manager, Social Media to create timelines for deliverables and projects and set internal deadlines
- Work alongside department and cross-functional stakeholders to ensure that content is aligned with brand planning/calendars, brand aesthetics, and our visual identity.
- Develop engagement and retention plans for all social media channels, and ensure social media account security, claiming and setup
- Manage and setup social commerce accounts including Facebook Commerce and Shopify Sales Channels.
- Responsible for posting daily on social media platforms
- Manage all social assets and UGC content maintaining naming convention standards and organization
- Supervise community engagement to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience
- Monitoring social media platforms for UGC, product feedback, relevant trends, etc.
Qualifications:
- 2-3 years experience of managing social marketing content and strategy
- Possess a deep knowledge of social media trends and the culture surrounding both established and emerging platforms
- Avid user of social networking sites like TikTok, Instagram, and YouTube, with solid understanding of the current feature set of each platform with an eye to new product features
- Strong understanding of TikTok & Short-Form Content from how to conceptualize, understand, and manipulate trends in the space to accommodate to the page aesthetic.
- Ability to deliver engaging creative content (imagery, copy, and video)
- Multitasking and analytical skills
- Possess videography and editing skills for socially native content.
- Must be passionate about fashion and swimwear
- Highly driven and energetic, proactive, and takes initiative
- Flexible, adaptable and ready to take on new projects outside of day-to-day scope
- A team player who thrives in fast paced environments
- Familiarity with online marketing strategies and marketing channels
We Offer:
- Competitive salary with benefits including fully paid health insurance
- A fun, dynamic, and creative work environment
- Flexible working hours
Please submit Resume with salary requirements to: [email protected]
Frankies Bikinis
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