Overview
engin sciences is an emerging SaaS-based tech company revolutionizing hiring-at-scale practices in the cannabis industry. Our seasoned dream-team is seeking an eager, enthusiastic Marketing Director to join us.
Responsibilities include overseeing all engin™ marketing efforts, assessing and creating our marketing plan to map, coordinate, and direct marketing efforts in strategic collaboration with other company team leaders. Conducting competitor research while investigating and analyzing demand dynamics for engin’s platform and services is also essential.
Our Marketing Director needs to have a keen understanding of how to drive targeted B2B and B2C awareness to communicate engin’s USP and multiple benefits.
Essential duties & responsibilities
- Develop, communicate & implement marketing strategy & project lifecycle plans (promo calendars & programs, new features communications & marketing efforts)
- Conduct customer, brand & product research initiatives (e.g. audits, testing)
- Research to identify demand & potential customers for engin platform products & services
- Execute and analyze competitor research
- Collaborate with creative & sales teams on branding, brand awareness, positioning, corporate ID dev & initiatives
- Collaborate with creative to create and manage innovative advertising, public relations, social media & events
- Manage (including contract negotiation & management) & build relationships with vendors, providers, consultants, freelancers & other suppliers
- Oversee engin.fit, email marketing program & ongoing analytics reviews
- Develop and understand finance & budgets to include expenditures, research & development appropriations, return-on-investment & profit-loss projections
- Manage social media marketing strategy & content marketing in conjunction with creative department to deploy compelling digital content to generates leads, strengthen engin’s thought leadership positioning, and maximize customer engagement via blogs, videos, podcasts, social posts, white papers & other mediums
- Collaborate in organizing company conferences, trade shows & major events
- Compile lists that define & describe engin offerings
- Provide excellent communication & interpersonal skills
- Performs additional duties and responsibilities identified as key to company growth
Required skills:
- Experience with digital marketing platforms (e.g. social media marketing, content marketing)
- Previous experience marketing SaaS product disciplines
- Growth mindset with a detailed understanding of business KPIs & goals
- Must thrive in an enthusiastic, fast-paced team environment where you are empowered to self-manage in order to drive success for client accounts
- Experience building and maintaining strong, long-lasting client relationships
- Ability to communicate effectively with internal and external stakeholders
- Exceptional organizational skills with a strong sense of urgency and ability to prioritize
- Experience functioning within a wide variety of technology systems on a day-to-day basis to manage your workflow (e.g., Google Workspace, DocuSign, HubSpot, Salesforce)
- Competency in apps, including Word, Excel, Google Suite, Hubspot, Braze; CSS
- Experience using Google Analytics and/or other analytics tools
- Experience in marketing & running live and virtual marketing teams
- Proven metrics-driven marketing campaign successes
- Effective time management skills with strong ability to multitask
- Strong copywriting skills
- Attention to detail
- Proven ability to manage budgets
- Professional, collaborative & proactive work ethic
- High competence in project & stakeholder management
- Excellent interpersonal, written & oral communication skills
Desired skills:
- Bachelor’s degree in business management, marketing, communications or related field is preferred
- 2+ years of experience managing marketing for a SaaS-based company
- Prior experience in HR technology and/or cannabis industry
- Strong knowledge of SEO best practices
- Data visualization experience
- Basic knowledge of SQL
Benefits:
- Opportunity to join a rocketship tech company in the fastest growing US industry
- Positive work environment where you will get the chance to learn and work collaboratively with a world-class team of subject matter experts
- Remote / work from home flexibility
- Exposure to change-making human resource experts and ongoing thought leadership in the fast-changing cannabis industry
About engin sciences inc
engin™ is a talent matching and high volume hiring platform for emerging growth industries. We successfully launched our product in the cannabis industry in April 2021 and have grown significantly since launch. With 428,000 people already working full time in cannabis, and an expected 1M by 2029, the cannabis industry is the fastest growing industry in the US (28% YoY) with greenfield opportunity.
Equal opportunity employer
engin sciences is an equal opportunity employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability or any other classification protected by law.
engin sciences inc
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