Responsibilities: The Marketing Manager is responsible for assisting the Area Director of Sales and Marketing with the total sales and marketing efforts of the three hotels, Washington Duke Inn & Golf Club, JB Duke Hotel, and The Lodge at Duke Medical Center. The Marketing Manager is responsible for the tactical execution of all marketing related initiatives as assigned by the Area Director of Sales and Marketing.
Duties:
- Work closely with the Area Director of Sales and Marketing to develop revenue generating programs and initiatives – and provide input on existing programs and initiatives
- Coordinate all in-house collateral development, including monthly and weekly newsletters, event promotions, instructional signage, rack cards, guest directory, outdoor signage, etc.
- Champion relationships with advertising agency, e-commerce marketing partners and all vendors
- Assist with the development of all photography and manage photo library
- Collaborate with hotels’ public relations firm to ensure an integrated approach for all programs and initiatives
- Assist with the management of the website(s) content, ongoing development of the sites, booking activity, search engine optimization programs, all pay per click programs and managing the transition of the current websites to new platforms while developing new content.
- Monitor and evaluate all web statistics to assure maximum traffic and exposure for the site
- Assist in direct mail efforts, including providing input in creative direction, writing and editing content, proofing, and working with outside vendors
- Provide thought leadership and generate e-communications to a variety of audiences, including guests and potential new guests
- Manage e-database, customer history, opt in database and all incidental databases for promotion to both transient and group customers
- Liaison with departments to provide for their marketing needs
- Work with Leadership to ensure that brand standards are being met on all materials produced in house
- Assist with development of annual marketing plan and monthly marketing plan implementation
- Track the inventory of marketing collateral and supplies to ensure adequate levels are on hand at all times
- Disseminate collateral to departments as needed
- Special projects and tasks, as required
- Have fluency in PowerPoint, Adobe and design software.
This Job Description is an overview of daily responsibilities you are required to perform. Management has the right to add or delete responsibilities as they occur.
To do this kind of work, you must be able to:
Physical Demands: Lift 15 pounds maximum with frequent bending, lifting and/or carrying of objects weighing up to 10 pounds. Required walking or standing to a significant degree.
Language Skills: Must have developed English language skills to the point to be able to:
Communicate effectively (both written and orally) with other employees, guests or vendors as needed.
To do this job you must have the following amount of total education and/or experience:
Minimum 5 years’ experience as the Marketing Manager of Coordinator in a mid-sized deluxe property.
NOTE: This hotel operates seven days a week, twenty-four hours a day. I am aware that at times it will be necessary to move me from my accustomed shift if business demands. I also understand that business determines the number of hours I work. Management retains the discretion to add or change the duties of this position at any time.
Washington Duke Inn & Golf Club
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