OverviewÂ
Food Truck Promotions (FTP) is looking for a creative thinker and tech-savvy individual to help scale our social media presence. The Social Media Content Creator will be responsible for ideating and creating compelling photo and video content for FTP’s social media platforms, handling daily social media publishing, and ensuring consistency with the brand’s aesthetic and messaging. This person will be expected to work in front and behind the cameras and translate strategy into high-performing creative assets that engage with our target audience and drive customer acquisition.
Day-to-Day Responsibilities
- Manage FTP’s social content calendars and handle daily publishing across a suite of social media platforms including Instagram, Facebook, Linkedin, Twitter, Pinterest, Tik Tok
- Consistently conceptualize, shoot, edit, and produce photo & video content within our brand guidelines for Instagram Reels, Tik Tok, and other social platforms
- Have strong photo and video editing skills and a good eye for creating engaging content
- Stay up to date with the different algorithms, new social media trends, platform updates, and best times to post to help optimize our photo and videos for high engagement and visibilityÂ
- Craft engaging, personable copy tailored to the nuances of each social channel & brand tone/voice
- Establish relationships with micro-influencers across major markets and find potential new partnerships or collaborations for future activations
- Regularly engage with followers and following in order to maintain community engagement i.e. liking posts, responding to DMs, replying to stories.Â
- Support marketing activations by attending events (often weekends), capturing content, and ensuring that brand activations come to life on socialÂ
Requirements:
- 2-4 years of content creation and social media experience with a brand or agencyÂ
- Lives and breathes all things social media, with a deep understanding of platforms such as Instagram, TikTok, Facebook, Pinterest, Linkedin.Â
- Deep proficiency in photography and video creation, specifically for Instagram and Tik Tok
- Proficient working with Photoshop, Premier Pro, Splice, or other high-quality video editing platformÂ
- Interest in learning new photography & videography technology and equipment
- Keen on analyzing performance metrics and identifying opportunities for KPI growth and increase content ROI
- Strong copywriting skills and ability to adapt writing tone/style to fit different social platforms and audiencesÂ
- Collaborative spirit and comfortable working in a very fast paced environment
- Highly organized, detail oriented and self-motivated
- Availability and willingness to work weekends and (sometimes) travel for activations
***Please submit social media handle or portfolio with application***
Food Truck Promotions | Experiential Marketing Agency
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