Social Media Manager

Do you live and breathe social media? Are you obsessed with food?

If so, DiBella’s Subs is looking for YOU!

We’re a growing submarine sandwich restaurant brand based in Rochester, NY with 40+ restaurant locations across five states. We’re looking for someone to own every aspect of DiBella’s social media and take our social voice to the next level. Sound like fun? If so, we’d love to hear from you!

The nuts and bolts of the gig:

You’ll work in a collaborative environment alongside our marketing team to push brand awareness, transactions and sales through social media platforms. Consistent collaboration with the graphic design and photography team will be critical to the social media manager role.

Responsibilities:

• Responsible for all organic and paid advertising content creation, copywriting and management of social media platforms.
• Develop and execute a strategic social media plan for all relevant platforms.
• Develops large-scale social media campaigns that highlight and amplify the brand while increasing awareness and restaurant transactions.
• Grow following on all relevant social media platforms including, but not limited to Facebook, Instagram, LinkedIn, Twitter and Tiktok.
• Build brand awareness by developing influencer program and engaging with relevant social influencers.
• Manage daily social listening across all relevant platforms.
• Provide detailed and consistent reporting on all relevant platforms.
• Monitor social media trends and competitor social media to recommend new strategies to Director of Marketing to achieve business goals of building sales and transactions.

Qualifications:

• Extensive knowledge of all social media platforms.
• Undergraduate degree in marketing, advertising or related field.
• 3+ years of experience in media, content creation and/or marketing.
• Ability and experience in producing, editing and delivering social content (copy, image, and video)
• Experience in social ad buying.
• Experience using Adobe Creative Suite.
• Knowledge of the restaurant space is a major plus.
• Knowledge of SEO and Google Analytics is a plus.
• Photography and graphic design skills is a plus.

DiBella’s Subs is an Equal Opportunity Employer.

DiBella’s Subs