In this role, you’ll quickly develop an understanding of Component Controls primary market segments and the needs of our customers and affiliates to inform and ensure they drive awareness and revenue. You should be a confident digital marketer who wants to use their experience to leverage all facets of marketing, engage with our team, and support and engage cross-functional teams across the Company.
What you’ll do:
- Assist in the development and execution of multi-channel marketing campaigns on major digital platforms including web, social, display, and content syndication to achieve growth goals for software & services businesses.
- Assist in the development and execution of sales enablement, and joint go-to-market campaigns, strategies, and content with key affiliates to generate pipeline and revenue.
- Partner with the broader marketing team to execute marketing programs and optimize the web experience that is customer-centric and improves both user experience and conversion rate.
- Manage performance dashboards that track key metrics across all our marketing efforts.
- Assist in evaluating ROI for all demand tactics for each vendor and stage of the buyer journey.
- Communicate activity calendar internally, promote externally and measure ROI of marketing activities.
- Collaborate with sales teams to optimize the efficiency of tactics in the market as well as evaluate the overall return on our demand gen investments.
- Partner with sales teams to ensure a cohesive customer experience that maximizes end-to-end lead conversion.
- Explore new channels for growth marketing opportunities.
- Manage global Events, Trade Shows, and Conferences
- Manage Marketing Budget
What you bring:
- Minimum of 3 years of digital marketing (social, display, paid search) and demand generation experience supporting a B2B sales team
- Bachelor’s degree in marketing, communications, or related field
- Experience executing digital marketing tactics and proficiency with Salesforce and Pardot
- Proven history of driving cutting edge digital marketing and demand generation best practices
- Demonstrated mastery of building cross-functional relationships through effective communication and project management skills
Component Control – a CAMP Company
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