As the leader of product marketing, you are responsible for making our products “fly-off the shelf.” You will be the product evangelist and will play an integral role in organizing product launches. You know our competitors: what they do today and what they plan to do in the future. You also know our buyers, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. In addition to the marketing team, you will regularly collaborate with product managers and sales channels. Be a Team Player!
Essential Functions
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Develop a marketing plan for the products in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for our products externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Build relationship with industry analysts, schedule briefings, keep them updated on new corporate activities and product releases.
Requirements
- 8-10+ years of product marketing experience with demonstrated experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Experience marketing SaaS technology
- Experience in risk and compliance preferred.
Education
- Undergraduate degree in Marketing, Communications, Business or related fields
Our Equal Employment Opportunity Policy
Riskonnect is an equal opportunity employer. The company shall not discriminate against any employee or applicant because of race, color, religion, creed, sex, sexual orientation, gender or gender identity, national origin, age, disability, military/veteran status, marital status, genetic information or any other factor protected by law. We are committed to equal employment opportunity in all decisions related to employment, promotion, wages, benefits and all other privileges, terms and conditions of employment. Riskonnect is dedicated to seeking all qualified applicants. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Riskonnect, Inc.
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