Main Event Entertainment is looking for an experienced Associate Brand Manager, with focus on event and field marketing, including new center openings, who can help us grow a unique Entertainment brand with 51 total units to nearly 100 units in the next 5 years.
The Associate Brand Manager, with the guidance of the Director, Marketing, leads our effort to build our brand and engage our customers inside our centers and in our local communities to drive better awareness, satisfaction, loyalty, and ultimately more visits. Their primary role is to drive new center, event, and local center sales by facilitating marketing communications in support of local sales teams & center-led initiatives. These are included but not limited to: group/corporate events & birthday paid campaigns, local in-reach events, leagues and local store marketing across the corporate, social, military, educational, faith based and fraternal events segments.
Your role will be given a broad area of responsibility and autonomy and expected to develop clear communication plans and execute action plans to achieve your KPIs. You will need to collaborate and coordinate with external agencies, field sales leaders, operations, and the internal cross-functional teams to get the work done.
We are looking for smart, driven people who are motivated by being part of a team, and willing to go the extra mile to deliver the best in class. You need to be organized, self-directed, and flexible to wear many hats when needed. The successful candidate will not be afraid to roll up their sleeves to build an understanding of the business and jump in to take ownership over key initiatives.
Responsibilities:
- Lead advertising, communications, and execution for all new center openings to achieve opening revenue and awareness goals
- Lead event and birthday go-to-market plans including advertising, media, digital, sales collateral and onsite marketing
- Support marketing leaders to execute strategy and build on structure of the local store marketing programs
- Become a product expert on all event & birthday product and offerings and work with sales teams to deliver plans for key new opportunities
- Write clear and effective briefs for creative and media agenciesbased on input from various teams and data services
- Organize and manage budgets and timelines for all projects within scope of responsibility and ensuring benchmark work is delivered on time and on budget
- Occasionally develop traffic-driving programs for underperforming local centers
- Understand core segments of the events business: SMERF and Corporate and assist sales team to understand or define other audience segments
- Successfully work with the cross-functional teams like Sales, Finance, Operations, Digital and IT to elevate physical and digital consumer experiences through insight-driven solutions to achieve goals.
- Support execution of national marketing efforts and reinforce national promotions with local store marketing focus
- Manage local marketing portal and print inventory management
- Coordinating with sales team and 3rdparty vendors to ensure timely delivery of local marketing assets.
- Manage all creation and implementation of local marketing materials
- Be the point person with Field Sales and Operation Teams to provide marketing support for local centers
- Be available to travel approximately bi-monthly
The ideal candidate will prepare for the interview by visiting our locations prior to interview.
Skills & Experience:
- Bachelor’s Degree in Marketing, Advertising, Business, or related field
- Minimum 2 years of progressive Marketing experience
- Must have event/local marketing experience, preferably in entertainment or hospitality industry
- Possesses a strong balance of strategic, analytical, and creative thinking
- Excellent written and verbal communication skills
- Strong project and time management skills
- Highly collaborative, with expertise building relationships and leading cross-functional teams to inspire results and drive projects forward
- Proficiency in Microsoft Office Suite, with expertise in PowerPoint and Excel
- Comfortable working in a fast-paced environment and managing multiple projects and competing priorities
- Self-starter with high level of initiative and a strong sense of urgency and ownership
Main Event Entertainment is an Equal Opportunity Employer
Main Event
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