Manager, Social Brand Engagement

Ally and Your Career

Ally Financial only succeeds when its people do – and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people – with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Manager, Social Brand Engagement will lead Ally’s brand voice across existing and emerging channels to drive traffic and foster engagement. This role is responsible for optimizing brand interactions and real-time & planned engagement that delivers on brand voice and objectives across social platforms. The role will also be responsible for campaign and customer service support, identifying and vetting emerging channels, coordinating advocacy programs, and integrating with business partners across the enterprise. This role will lead multiple direct reports and be a leader in cross-functional collaboration, consulting with key stakeholders for all organic social content and community management efforts. Candidate must have extensive social media marketing knowledge, strong leadership skills, be able to work well with a variety of business partners both internally and externally and be able to multi-task in a fast-paced environment. Flexible work hours may be required and may occasionally include evening and weekend responsibilities. Attention to detail and deadlines are of the utmost importance as well.

The Work Itself

Lead and implement a social brand and community engagement strategy and vision, aligning with overall brand identity, to meet key objectives and benchmark metrics for social media Provide strategic input and perspective on emerging platforms, such as TikTok and social audio apps Be the key liaison for social brand engagement and community management and platform strategy with key stakeholders across the business to ensure certain programs/projects meet objectives, align with brand and social media standards Develop and execute plans that deliver witty, clever, and engaging proactive, real-time responses to build a highly engaged fanbase Leverage social listening & insights to act on trends that will drive brand love and foster engagement Ensure Ally’s tone of voice and approach is maintained in all content and responses Embrace a spirit of continuous improvement to constantly evolve social content, listening, and community management capabilities Build strong relationships with Ally legal, compliance, and brand, as well as external stakeholders, for alignment and approvals on all content and community management initiatives Integrate with other Ally social team leads across social sponsorships, line of business support, and paid media to ensure all campaigns, sponsorships, and product-based initiatives are optimized and can be adequately supported by the community management team Educate stakeholders about social media programs so that they are empowered to refine their own strategies Align with paid media specialists and agency partners on social advertising optimization

The Skills You Bring

• 5-7 years of professional experience
• Minimum 5 years of experience in marketing and/or social marketing
• Proven experience in social media management
• Bachelor’s degree in Communications, PR, Marketing, English or related field; Master’s degree preferred
• Experience leading, managing, and mentoring direct reports of varying professional levels
• Familiarity with social media community management, customer servicing, and social listening
• Experience with leading social media listening tools
• Ability to build and manage effective working relationships with internal and external partners
• Self-motivated with the ability to prioritize, multi-task, and delegate responsibilities across a variety of projects and initiatives
• Work well under pressure and is able to meet deadlines accurately
• Ability to manage strategic programs independently and demonstrate self-initiative
• Attention to detail and ability to give/receive feedback
• In-depth knowledge of social media community management, including enterprise social media management tools
• Experience working in banking or another highly regulated environment
• Prior agency/client relationship management experience is a plus

How We’ll Have Your Back

Ally’s compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

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