3BLACKDOT (3BD) is an entertainment studio at the unique intersection of Gaming & Culture. We partner with the most authentic and influential names in gaming who amass 6B+ hyper-engaged monthly viewers across the globe, and push the boundaries of modern entertainment by merging storytelling craft with gaming culture. A vertically integrated company, 3BD offers influencer marketing & sponsorships, media, branded IP, e-commerce, games IP, studio & book IP, as well as event production all under one roof in order to bring to life innovative cross-platform entertainment experiences for our talent, audience and brand partners.
In addition to our influencer and media success, 3BD has sold hundreds of thousands of merchandise units and more than 20M books. We have created cultural events attended by tens of thousands of gamers, musicians, artists and their fans. Also, we are the creative force behind such box office hits as Queen & Slim, and published games celebrated by the gaming community.
We are looking for a Director, Branded Creative that will ideate and develop creative concepts for both 3BLACKDOT Owned & Operated (O&O) Content Lifestyle Brands, as well as built-if-sold digital content series and branded campaigns that live on talent channels, and which are financed by third party brands. This is a heavily integrated role that will work cross-functionally on the development, organization and execution of these projects with our internal marketing, content, production, talent, and sales teams as well as having presence with external clients. The Branded Creative Director will manage projects from start to finish and is responsible for delivering final work to spec on time and within budget.
Responsibilities:
- Be the creative lead and represent the marketing mindset on creative projects involving brand partners
- Partner with sales to interface with clients and develop custom, integrated, multi/cross channel, entertainment programs under our owned and operated brands, and/or on talent distribution channels, that perform highly and create deep and consistent consumer engagement within profitable budgets. This is about integrating brands into our digital storytelling in highly authentic ways and the majority of opportunities will be non-scripted
- Lead on strategizing and creating a compelling response to RFPs with big ideas, market insights, cultural proof points, measurement, and winning tactics
- Prepare presentation materials, status updates, case studies and other valuable sales tools to drive communication with clients and agency partners on a consistent basis
- Proactively build out content opportunities and strategies that align with our own brand or a talent’s channel DNA while delivering on clients’ marketing and media objectives
- Partner with other stakeholders such as brand, production, talent and finance teams to get buy-in and scope out production cost and forecast performance prior to sale
- Implement effective measurement models, help synthesize data, and quantify results from programs
- Develop program schedules, briefing docs, production and other campaign oversight to keep on top of deadlines, manage successful execution, and track KPIs. Production execution will transfer to our production team but you will remain involved in overseeing the creative vision and an intimate understanding of pre-/ and post production processes will make for a respectful collaboration
- Support and contribute to the overall vision of our owned and operated brands and the broader strategic priorities. This role could be integral in trialing formats that evolve into bigger self-funded sub brands.
- Keep pulse on brand integrations, digital, storytelling, and other technology trends. Be a source of creative and marketing thought leadership and proactively surface how we can continue to improve our own brand channel strength and offering to clients
Qualifications:
- Minimum 6 years of experience in digital branded entertainment creative development and production. At least 3 years should reflect hands-on involvement in production.
- Extensive passion and understanding of the digital and social landscape, creator economy, branded opportunities, and brand/agency buying behavior and preferences
- Strong insight into youth audiences and cultural convergence is paramount. We operate in the spaces where culture is shaped and gaming and entertainment intersect with sports, music, and fashion
- Exceptional storytelling and communication expertise. You can take clients, talent, internal stakeholders, and consumers on resonant journeys in both verbal and written form to bring a new idea or repeat campaign opportunity to life. You exude enthusiasm, positivity, and poise even in the face of things not going the way you’d planned!
- Track record of producing a volume of quality branded content ideas and success of converting into them into sales
- Ability to advocate for your work but shed ideas quickly and move on without resentment when they are rejected.
- Proven strategic thinking, client service, and project management skills. From concept development to production oversight, and measurement. You understand brand building and the marriage between content and emotional connection
- Strong ability to show value and program success with credible measurement models, synthesize data, and quantify results
- Good understanding of digital production demands and feasibility to execute are a priority. Ability to apply the same to complementary experiential/event-based ideas will be looked on extremely favorably
- Demonstrated ability to manage multiple work streams simultaneously with strong quality control
- Experience working on an integrated team. You thrive working with a collaborative spirit on projects including development of ideas, prep of pitch and presentation materials, follow through, working under pressure, and solving problems in a timely manner. You actively seek points of view and expertise that differs from your own to make projects stronger.
3BLACKDOT
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