$1,500 Beer Commercial Open Casting Call
CASTING A NATIONWIDE CAMPAIGN FOR A BEER COMPANY
Tiffany Company Casting
is looking for
BILINGUAL SPEAKERS (English | Spanish) who embrace and amplify their Mexican Culture in America!
LOOKING FOR:
- Charros | Escaramuzas
- Rancheros
- Dancers (folklórico)
- Mariachi’s
- Frutro | Fruit Stand Vendors
Taco Truck Owners
- Multi-Generational Family that owns a Bodega*
- Multi-Generational Family that owns a Mexican Restaurant*
- Multi-Generational Family that owns a supermarket | market*
- Female that celebrates Dia de los Muertos with a Shrine | Alter displayed year round for a loved one**
- AND Those who amplify their Mexican heritage through other traditions not listed above
( those roles with an asterisk* are scheduled to film in Mexico and will require talent to have a valid US Passport)
( the role with 2 asterisk** is scheduled to film in either NYC or Mexico & will require talent to have a valid US Passport)
NOTE FOR MULTI-GENERATIONAL FAMILY: Seeking a multi-generational Mexican Family (3-4 people) that owns a Bodega or a Mexican Restaurant or a supermarket. Open to Small Business Owning-families across the USA!
REAL Family must consist of at least 3 generations:
Grandfather (75-85), Father (58-65), & Son (28-35) + Wife
OR Grandmother, Mother & Daughter + Husband
OR a combination of the above
SYNOPSIS OF CAMPAIGN
We are looking for people with Mexican or Mexican-American backgrounds who are living in the USA.
These individuals have experienced victories for themselves, their families, or their community. These victories connect them back to their roots and empower them, no matter how big or small they may seem. Seeking stories of success, hard work, passion, and resilience.
We want to get to know these REAL, AMAZING people and the stories that enhance their sense of belonging and connection to their heritage. Seeking people who feel a deep sense of pride in their roots, are unapologetically Mexican, celebrate where they come from and where they have been, and always carry their Mexican spirit with them wherever they go.
HERE IS THE FEELING THE CAMPAIGN WILL EVOKE:
We’re torn between two worlds. The fusion of two cultures. We find ourselves struggling between who we are, and who others believe we should be.
A Beer Company recognizes this struggle and celebrates the importance of this journey in the United States. Because your path is our path as well.
We are a symbol of our pride. Always carrying the beauty of Mexico with us into the USA.
We might form new traditions, new celebrations,
but we hold our heritage like a badge of honor.
We are orgullosamente aquí and we know that our beer is here too.
PROJECT DETAILS
This is a commercial campaign for a major beer company.
There are THREE commercials within the campaign.
USAGE: This commercial will be used for ALL MEDIA, In Perpetuity
There will be COVID Testing for this film shoot. Each talent will receive a $50 stipend for the CoVid Test. Production will set up a Covid test for you & it will be at Productions expense.
If selected to film the commercial, there is payment. Please see below for the payment breakdown per role / spot:
1. SPOT: Content Capture
CONTENT CAPTURE ROLES: Charro | Escaramuzas, Ranchero, Frutero (Fruit Vendor), Mariachi, Folklórico Dancers, Taco Truck Owner
RATE: $500 (4 hour session + usage) – per person + $50 Covid Test Stipend
If selected to film in Mexico or in a different city where you live, all travel and accommodations will be paid for by production.
2. SPOT: Celebrating Culture
CELEBRATING CULTURE ROLES: Dia de los Muertos Female
CELBRATING CULTURE RATE: $1.5K (covers travel dates, including down time, fitting, session, and usage) – per person + $50 CoVid Test Stipend
If selected to film in Mexico or in a different city where you live, all travel and accommodations will be paid for by production.
3. SPOT: Generation
GENERATION ROLES: Bodega Owning Family, Mexican Restaurant Owning Family, Supermarket | Food Market Owning Family
GENERATION RATE: $1.5K (covers travel dates, including down time, fitting, session, and usage) – per person + $50 CoVid Test Stipend
PLEASE NOTE: This spot films in Mexico. All travel and accommodations will be paid for by production
ELIGIBILITY REQUIREMENTS
Participants need to be bilingual in English and Spanish. 100% fluency is not required, however, those participants MUST be comfortable speaking on camera in either language.
Participants must be at least 25 years of age and over. Any persons who appear in a a beer or alcohol campaign MUST be at least 25 years of age
This is open to U.S. residents
Some roles film in the U.S. while other roles film in Mexico. Participants must have a current and active U.S. Passport that does NOT expire within 6 months.
AVAILABILITY
ZOOM AUDITION-INTERVIEWS
Tuesday January 3, 2023
OR
Wednesday January 4, 2023
ZOOM INTERVIEW CALLBACKS WITH THE DIRECTOR
Friday January 6, 2023
FITTING
TBD
Those that travel may have a wardrobe fitting in Mexico
FILM SHOOT
If the role travels, talent will travel 1 or 2 days before | after the filming
Content Capture – Films in Los Angeles between M, 1/23 – T, 2/7, Talent will be needed 1 day for 4 hours
Celebrating Culture – Either films in NYC OR Mexico between Th, 1/19 – F, 2/3 *if filming in Mexico, talent will be needed approx. 5-6 days
Generation – Films in Mexico between Th, 1/19 – F, 2/3 *Including travel, talent will be needed 5-6 days
VALID US PASSPORT IS REQUIRED FOR SOME ROLES – THE PASSPORT MUST NOT EXPIRE WITHIN 6 MONTHS
OPPORTUNITY FOR ZOOM INTERVIEWS ARE LIMITED SO PLEASE COMPLETE THIS SUBMISSION FORM AS SOON AS POSSIBLE TO BE CONSIDERED.
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