KJ Talent & Partners

Marketing Manager EMEA – Skincare

• Hybrid or 1 day in the office each week

• Offices based in Buckinghamshire

We have an amazing role that has come up! Our client is iconic with world-leading health and wellness brands pioneering the way across multiple categories. With double-digit growth year on year, they still manage to maintain a true SME culture where your voice is heard, you can execute ideas quickly and you really feel like you are moving the needle – no red tape!

Whilst a corporate business they are passionate about flexible working; no hierarchy and they boast a fluid and flexible style which their employees love and so will you! Due to increased demand, we are looking for an ambitious Senior Marketing Manager EMEA within the consumer skincare division. You will be responsible for accelerating and leading the strategy across two much loved skincare brands within EMEA. The business has big plans for 2023/24, with exciting new NPD coming to market to shake up the category and bring in new growth.

Reporting into the EMEA Marketing Director your role will also be responsible for driving digital innovation to help grow revenue and increase market share. This role is all about autonomy. You will rule your own empire and control your destiny. In charge of a high performing team we are on the search for someone who is highly driven and looking to secure a high profile marketing role for a much loved skincare brand.

Responsibilities:

• Strategic marketing – building and executing strategies to grow revenue, increase market share, and improve efficiencies to present back to management
• Develop close partnership with EMEA leaders and global cross functional teams
• Define the pipeline plan for adapt markets in EMEA, sourcing from APAC lead market and US innovation initiatives
• Develop Skin Health brands in EMEA markets and develop communications, science and content assets as needed to support innovation and brand equity development.
• Oversee project teams, partnering w/ R&D, supply chain, Packaging and Design to conceptualize, research, develop and deliver new product initiatives
• Ability to identify consumer insights and explore opportunities for product innovation and innovative marketing and retail campaigns.
• Driving brand growth to outperform the market by understanding competition and developing strategic initiatives such as NPD.
• Ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management.
• Develop best in class digital 1st contents/campaigns

About You

• A BA degree is desirable. Master’s in business or marketing specialization preferred.
• Experience working for a quality consumer FMCG brand in a brand leadership marketing role (personal care, beauty, skincare or hair) category experience is essential for this role
• Digitally focused professional with a demonstrable track record of success within social media, influencers, e-commerce, performance marketing, on-line) is required ideally within beauty.
• Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
• Execution excellence: Problem solving and solution based ‘Can do’ approach.
• Possess strong analytical skills, a keen business acumen with commercial nous. Evidence of being both a brand and revenue builder, and a real team leader.
• Used to providing mentoring and coaching, constructive feedback, development opportunities, and recognition of direct reports. Adept at identifying opportunities to develop high potential staff, and influencing others.

This is a critical hire for the EMEA team who are experiencing quite phenomenal success and as such the long term opportunities for the individual are highly rewarding. This is an unbelievable career opportunity for someone who is hungry to grow their career.

Joining a team of passionate, hands-on marketing & sales specialists who work collaboratively you will be rewarded with a competitive salary package, learning & development, a vibrant and fun culture, rewarding benefits package. If you are looking to dial up your career this could be an amazing role for you!

KJ Talent & Partners

Influencer & PR Coordinator

Sustainable Skincare Company

• Discretionary Bonus
• Hybrid working – Three days in the offices Central London
• Flexible working
• 25 Days Holiday plus Bank Holiday
• Excellent benefit options including Health care plan and pension
• Monthly Product Allocation

The Company

We are excited to be partnering with an innovative, scientifically driven and sustainably aware skincare company.

The company has three complimentary brands which work together to provide a 360 degree skincare solution.

We have an incredible opportunity for a highly motivated individual to join our Client’s fast-growing Communications team to nurture and develop their influencer programme (organic and paid) across all platforms, and work closely with the rest of the team on all press, influencer and internal activations.

Roles & Responsibilities:

• Manage influencer database across the company’s brands, ensuring they are building new connections with influencers on a daily basis, and maintaining existing relationships with key brand fans, with a focus on working with marketing platform Traackr
• Support with the implementation of influencer marketing programme – identifying key influencers who align with brand campaign launches, daily management of all influencer communications (responding to requests in a timely manner, organising ad hoc send outs via warehouse to maximise organic social coverage, liaising with team on best product recommendations and keeping a track of send outs and top up products, monitoring coverage) and continuous building of influencer community
• Support wider team with B2B salon influencer ambassador programme
• Execute all paid influencer partnerships on a monthly basis with the support of PR & Influencer Manager (identifying launch / campaign / monthly focus relevant influencers, outreach, contracting, managing approval process with wider team, ensuring amplification – all content is shared with relevant teams and platforms to maximise visibility)
• Taking responsibility for admin and reporting tasks – analysing the impact of paid influencer activity across the business and conducting competitor analysis via Traackr
• Support PR & Influencer Manager with day-to-day running of press office, agency management, expert quote and asset requests
• Support team in the coordination of PR events including drop-in appointments, daily and overnight events and press trips (international travel may be required)
• Host regular meetings with new and existing influencers to support relationship building
• Support in the ideation of creative gifted mailers to elevate launch communications
• Support team with daily coverage monitoring, sharing coverage updates with key stakeholders, and taking ownership of monthly reporting
• Ensure all coverage and PR/influencer opportunities are amplified and maximised across all internal and brand platforms via key stakeholders
• Monitor business, industry and wider award opportunities and taking responsibility for submissions
• Identify valuable industry insights and sharing with wider team
• Building strong working relationships with all internal and external stakeholders outside of immediate team – Creative, Digital & Social, Brand, Education

The ideal candidate:

• Minimum 1 year experience in PR/Influencer role, preferably in beauty, with knowledge of key players on Instagram, TikTok and YouTube
• Network of beauty and lifestyle media contacts, and key influencers within the beauty and wellness sector
• Ability to prioritise workload and communicate work in progress effectively
• Strong understanding of UK influencer and MUA landscape, Ireland beneficial
• Previous experience working with multiple brands simultaneously
• Event planning and execution experience
• Previous experience building influencer relationships
• Previous experience managing influencer paid partnerships contracts and managing content approval process
• Excellent communication skills – both written and verbal
• Proficient in Teams / Outlook / Google Docs & Sheets / MS Office / Zoom / Instagram / TikTok / Facebook
• Prior experience using Traackr influencer marketing platform huge bonus

KJ Talent & Partners