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The Sr. Technical Project Manager – Campaign Production, Email is expected to perform all job duties including the following:
The Sr. Technical Project Manager – Campaign Production, Email is responsible for the day to day management, leadership and implementation of the email strategy and execution for a group of accounts. This would include but not be limited to the email channel, SMS/MMS initiatives, data/list management, online media and promotional support, and both brand and direct marketing in order to maximize client business/marketing objectives.
This role is responsible for end-to-end project management/campaign operations and internal relationship building.
Responsibilities
- Oversee the project definition, management and execution of email channel programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives
- Day to day contact for the respective internal Enterprise client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
- Accountable for each assigned marketing/media project and each phase of the online marketing/media process strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
- Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget
- Serve as a point of integration for multiple agency departments; ensure integrated program management
- Able to document and discuss solid proposals for a variety of verticals
- Help identify and qualify vendors for partnerships
- Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis
- Stay up-to-date on and advises clients of the latest trends in email marketing/media (i.e. kinetic elements, responsive dev technique)
- Participate in new project development and new business efforts as required by management
- Has a conversant understanding of common digital tools and techniques (HTML/CSS, API’s, .NET or PHP, database design/development, etc.)
Required Skills
- 5+ years of email campaign operations/marketing program/project management experience
- Able to provide inventive, but measurable, solutions for client challenges
- Must have Adobe Campaign Manager experience
- Experience with other Email Service Provider (ESP) platforms (i.e. Harmony, Cheetahmail, ExactTarget, Yesmail, Responsys, Zeta, SilverPop, etc…)
- Deeply familiar and passionate about email marketing concepts, practices and programs. A strong understanding of email marketing
- Highly motivated and assertive self-starter
- Experienced with hands-on implementation and results measurement
- Able to work with minimal supervision while maintaining focus and productivity
- Time management and problem solving skills
- Able to quickly adapt to new situations
- Team player
- Able to think “outside the box” to solve and deliver
- Exemplary communication skills (persuasive written, compelling verbal)
- Solid understanding of usability within the Web and email channels
- Experience drawing recommendations from channel analytics
- Ability to create and monitor business KPIs (key performance indicators)
- Focused on results and detail oriented
Bonus Skills (nice To Have’s)
- Automotive channel experience
- Prior management experience
- Freemarker, AMPscript or other scripting expertise is a BIG plus
- Understanding and/or ability to look at HTML and find mistakes/efficiencies
- Ability to dedicate yourself to our clients and do whatever the job takes to deliver their solutions
Additional Information
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC
- Culture https //www.epsilon.com/us/about-us/our-culture-epsilon
- DE&I https //www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR https //www.epsilon.com/us/about-us/corporate-social-responsibility
- Life at Epsilon https //www.epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
REF205049F
Epsilon
The Associate Digital Producer will support the broader creative production team in areas of development, maintenance, organization and optimization of client assets and file structures. This role collaborates closely with an internal cross-functional team to meet digital objectives and complete deliverables to an uncompromising standard.
As a participant in the New Grad Program, you will have the opportunity to fast-track your career with Epsilon. The year-long program includes an 8-week training curriculum (both professional & job specific training), a formal mentoring partnership, various networking opportunities (speed networking events, leader meet & greets, group lunches and social events), and long-term career guidance.
Responsibilities May Include (All or Some) Tasks Below:
· Under the direction of fellow Digital Producers and Senior Digital Producers, execute daily tasks – such as asset creation and content management updates – with a high attention to detail, using Adobe Creative Suite or proprietary tools
· Daily interaction with Art Directors, Graphic Designers, Copywriters, Front-End Developers, Account Managers, and Engineers to optimize and deliver all creative assets to spec
· Develop a solid understanding and consistent adherence to clients’ brand guidelines
Qualifications:
· Bachelor’s degree in Digital Media or the equivalent work experience
· A high proficiency in all standard production tools (Adobe Creative Suite, CC, Microsoft Office, Conversant proprietary ad tools)
· Consistent and flawless execution of production work
· A high attention to detail while following instructions for daily tasks
· Proactive prioritization and strong coordination with cross-teams to consistently meet deadlines
· High attention to detail and organizational skills
· Developing project management and problem-solving skills
· Proven ability to work in a team environment and openness to direction from peers
· Ability to execute complex asset optimization, requiring a deep understanding of resolution/DPI, raster vs. vector, font management, file weight and other related digital imaging concepts
· Strong online portfolio, including image and design samples
Ideal background…
· 0-2 years’ experience serving in a digital production capacity
· Strong communication skills
· Digital production/design experience
· Digital image processing (cropping, manipulation, and retouching) experience
· Proficiency within the Adobe Creative Suite, CC and Microsoft Office
· Video/sound editing experience (desired)
· HTML/CSS/JS development experience (desired)
· Experience with Content Management Systems (desired)
Additional Information:
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
Epsilon
Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
The Video/CTV (OLV/CTV & addressable TV) Sales Lead is responsible for maximizing the revenue with Publicis & Epsilon Digital Media Solutions direct clients. The role will work cross functionally to unlock full revenue potential and develop sales strategies with sales teams while also setting sales opportunities for cross-sell into other Epsilon/Digital Media solutions.
Responsibilities
- Lead will use his/her understanding of the industry and the competitive landscape to develop strategies to achieve maximum revenue across the portfolio, accelerate its growth and respond to challenges.
- Support the Business Development & Client Development teams in strategy & selling with prospects & existing clients, attending relevant sales calls and meetings, with goal to shorten the Video sales cycle.
- Work with cross-teams to identify new capabilities & strategies for Programmatic Video (OLV/CTV/addressable TV) that will drive revenue
- Develop relationships across Epsilon and Publicis, engaging in strategic discussions and collaborate with sales on sales process.
- In-depth knowledge of the Epsilon ecosystem and understanding of how to evolve solution that will advance market positioning, YoY revenue growth and stickiness with clients.
- Act as subject matter expert for all video related inquiries and provide regular and relevant sales training to ensure teams are up to date on Epsilon DMS video offerings and strategic positioning.
- Identifies and leverages internal resources to achieve revenue and service goals.
- Participate in any relevant account reviews to ensure that we are properly solutioning for top accounts.
Skills and Competencies
- 8+ years of enterprise sales experience on vendor side of the digital marketing industry, specifically selling video to agencies/clients.
- Owned & delivered/exceeded a revenue target.
- Understanding of complex and lengthy sales cycles and how to create achievable milestones and deliver meticulous follow-up.
- Comprehensive knowledge of ad technology: Video landscape, DMP, DSP, Data Onboarding, Device Matching, 3rd party ad-server, attribution vendors.
- Passion for digital media and advertising technology.
- Strong presentation skills.
- Strong verbal and written communication skills. Demonstrate a keen ability to know your audience and can communicate properly; effectively translating technical ideas to non-technical people and vice versa.
- Attention to detail and creative thinking.
- Team player who enjoys working in a collaborative, open environment.
- Strategic Mindset. You are well versed on the technical/product side and can take this knowledge and effectively translate it into an integrated digital strategy. You can lead strategic conversations and provide helpful insights to arm sales/clients.
- Proven relationship builder. You have excellent people skills, are a natural leader, and have experience consulting and influencing clients and agency partners, up to the executive level.
- Must be strategic, flexible, tenacious and results oriented.
Preferred Technical Understanding
Understanding and general working knowledge of the following:
- Knowledge of Video (programmatic OLV, CTV/OTT and addressable)
- PII/CDI world
- DMP, CDP and Marketing Clouds Activation platforms
- RTB Systems
- Sell-Side Platforms
- Campaign management
- Attribution
- Device Graphs and matching logic
- Walled gardens
Requirements:
- Deep understanding of the Digital Video ecosystem as well as direct experience creating and selling scalable video solutions to brands and / or key stakeholders
- 6+ years of enterprise sales experience on vendor side of the digital marketing industry, specifically selling video to agencies/clients
- Proven sales foundation built through sales training and practical experience
- Working knowledge of display, video, social and/or DSP partners, and external data or media providers and vendors to drive our Video/CTV positioning and sales forward.
- Innate curiosity and passion to learn “what’s next” and an ability to figure out new and different ways to apply evolving media strategies that drive revenue.
- Ability to assess client objectives and formulate communications strategy directly to those client objectives within Programmatic Video (CTV/Addressable TV) advertising
- Self-motivated – Able to identify opportunities, sell new business, and close sales.
- Strong business and strategic planning acumen
- Strong verbal and written communication, time management, organizational as well as presentation skills
- Solid quantitative background with an understanding of analytic tools and techniques
- Understanding of marketing program design, execution, and measurement
- Effective communication across multiple levels of an organization
- Works well in a team/highly collaborative & dynamic environment
- Strong Computer Skills: Microsoft Office and Sales Management software (ie. Salesforce.com)
- BA/BS with strong academic record
Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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REF111745V
Epsilon