Brand Manager – Paediatric Dermatology

• Location: Reading, UK
• Working model: Hybrid (3 days in Reading office)

About the job

Are you ready to start your journey in a fast paced, dynamic, collaborative Dermatology marketing team? Your skills could be key to ensuring infants, children and adolescents with Atopic Dermatitis have access to specialist dermatology services. As a Brand Manager, you will be driving brand performance through developing the operational plan and leading and delivering key projects. This is a key role, leading the cross functional brand team in development and delivery of paediatrics plans. Sanofi is looking for a strong marketer and leader, demonstrating a good understanding of the therapy area to identify and deliver on strategic opportunities.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main responsibilities:

• Contributing to the development of the strategic brand plan and developing the paediatrics operational plan.
• Preparing new campaigns, projects and activities identified through brand planning process and operational plan.
• Delivery of major events including congress and Sanofi owned events.
• Takes a build, test and learn approach to campaign development and delivery using lead and lag KPIs to continuously improve.
• Rolls out projects and activities to the field team group through strong leadership and communication skills to ensure adoption and implementation. Inspires belief in the campaign.
• Ensuring materials and tactics are aligned with global guidelines and developed with cross functional team involvement and buy in, to deliver at the right cost with the right supplier.
• Driving scientific, NHS and insight-led approach to plans and activities, putting customer and patient needs at the center.

About you

• Relevant product/brand marketing experience in the pharmaceutical industry, producing compliant promotional materials and working with regulatory teams to ensure compliance.
• Able to work within a highly scrutinised and challenged (global/UKIE) team to meet demands of the Franchise.
• Sales/marketing/commercial/market research background working on diverse brand mix, product launch, experienced within dermatology or in-depth knowledge of dermatology in UKIE.
• Understanding of ABPI and IPHA codes of practice and its application in a business environment.
• Strong strategic marketing, analytical and planning skills.
• Leadership of multi-disciplinary teams to effectively implement strategy.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs.

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

We are proud to be a Disability Confident Employer, committed to offering interviews to candidates who request consideration under the Scheme and meet the minimum requirements for this role.
If you have a disability and require adjustments for the interview process, please email us at [email protected]. We are dedicated to ensuring an inclusive and supportive experience for all applicants.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Immunology Brand Manager, Sanofi UKIE

• Location: Reading office, expectation minimum 3 days per week
• Job type: Permanent, Full time

About the job

Over 3.2 million people across the UK are living with Type 2 inflammatory conditions such as severe asthma, COPD, moderate-to-severe atopic dermatitis, and chronic rhinosinusitis with nasal polyps (CRSwNP). These conditions not only significantly reduce quality of life for patients and their carers, but also place a substantial burden on the NHS.

Estimated Type 2 UK patient population:

• COPD: ~2,000,000,
• Moderate-to-Severe Atopic Dermatitis: ~650,000,
• CRSwNP: ~420,000,
• Severe Asthma: ~200,000

These figures highlight the urgent need for integrated care approaches and innovative treatments that can address the underlying drivers of Type 2 inflammation.

We are looking for a dynamic experienced brand manager to support and execute the brand strategy in line with the global brand plan and customer and patient needs.

We are seeking a driven professional, who is living and role modelling our SANOFI cultural values. This is a key, high profile appointment with responsibility for our commercial activities ultimately supporting our ambition and improve patient outcomes.

Job responsibilities

Execute the commercial excellence milestones seamlessly

• Supports the cross functional brand team ensuring execution of the launch milestones ensuring a full inclusion of the cross functional team (medical affairs, market access, public affairs, patient advocacy, sales, business intelligence, Respiratory Professional relation lead)
• Drive innovative solutions by co-creating them with key customers (HCPs and patients) and the cross functional brand team to unlock the potential of our brand across the UK
• Prepare and orchestrate the unbranded and branded campaign pre and post launch ensuring a fast brand awareness, adoption and advocacy in the appropriate patient
• Support the infield training in partnership with the COMEX lead making sure the field team is knowledgeable and confident to engage with HCPs effectively

KPIs

• execution and sales achievement vs target

Leverage market insight to translate the Immunology brand manager to the local UKIE Brand and tactical plan fit for the overarching local commercial strategy

• Builds in-depth understanding of the UKIE NHS environment, customer perceptions and motivations, patient pathway and needs, competitor landscape. Understands the UKIE market in context of the Sanofi G10 markets and uses this insight to drive UKIE strategy and ambition
• Role-models an externally-facing focus through personal customer engagements, and brings insight back to feed the brand plan and support the continued evolution of the business
• Supports the full immunology brand manager – cross-functional team in the development and delivery of the UKIE Brand Plan: Sales, Marketing, Medical, Market Access, Patient Solutions, Corporate Affairs, BOS, Commercial Effectiveness, GTM Transformation Lead
• Ensure translation of the brand plan to an operational tactical plan in high quality on time within budget

KPIs

• Alignment to Global Strategy. Global stakeholder feedback on quality of brand plan. Proportion of time spent externally-facing

Drives Go-To-Market (GTM) transformation of the Franchise – translating to the increased capability of the broader Sanofi business:

• Supports the transformation of omnichannel capability within the Franchise to deliver Sanofi’s ambition of being industry-leading
• Leads the implementation of key Global initiatives across the indication to drive GTM transformation
• Models the utilisation of agile ways of working to delivery continuous improvement of field-orchestration

KPIs

• GTM development goals: capability status, External benchmarks: CXQ, SOV

Ensure a strong external focus to shape the biologic environment in the UK

• Working closely with the professional relation lead and the cross functional team, partner with the medical scientific community and key stakeholders to shape the clinical pathway for biologics in the UK
• Collaborate with the market access team and external stakeholders to develop a strong clinical advocacy and ensure full access the eligible Dupixent

KPIs

• Field visit days, reimbursement milestones vs target, NPS

About you

• You are ready and able to hit the ground running
• You are already proven to lead the delivery of business results and contribute to an engaged, diverse and inclusive culture across a complex team of stakeholders
• You are highly skilled at Brand planning, forecasting and budget execution
• You have demonstrated successful customer facing experience in immunology if possible
• You are an innovator, you can think outside the box, translate an idea into impactful action
• You understand Sanofi’s ambition for GTM transformation and are skilled in leading organisational change and excellence in execution
• You have an agile mindset and method of Leadership to support continuous improvement
• You have an ability to communicate in a way that engages and inspires others at all levels of the organisation
• You are skilled at networking and influencing across complex internal and external stakeholder networks
• You are a highly resilient individual – able to lead brilliantly with and without authority in fast-paced, high-pressure environments whilst balancing your own well-being
• You role-model Take The Lead Behaviours through how you lead and how you act day-to-day: Act before seeking permission, Customers and patients at the centre, Sanofi first, Stretch to go beyond the level we’ve operated at before

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

​At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.​

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

We are proud to be a Disability Confident Employer, committed to offering interviews to candidates who request consideration under the Scheme and meet the minimum requirements for this role.

If you have a disability and require adjustments for the interview process, please email us at [email protected]. We are dedicated to ensuring an inclusive and supportive experience for all applicants.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!