Texas Casting Calls & Acting Auditions

AirVoice Wireless LLC

September 15, 2023

$$$

Digital Marketing Manager

Texas United States

Job Type:

Skills:

About AirVoice Wireless:

Founded in 1999, AirVoice Wireless is an American wireless service provider owned by HTH Communications. AirVoice is the privately held Houston based company which uses the largest 5G network to deliver wireless cellular and broadband services along with in-demand handsets to consumers. Through its ETC designations, AirVoice provides Lifeline and Affordable Connectivity services nationwide under its d.b.a AirTalk Wireless, providing a free 4G LTE/5G Apple and Samsung devices with free high-speed data, talk and text every month to its subscribers. As of Q4 2022, AirVoice Wireless, along with its affiliates AirTalk Wireless, Cintex Wireless, and NewPhone Wireless, have served over 2 million broadband and wireless subscribers.

Job Summary:

This position will report directly to the CEO and will serve as the Digital Marketing Manager. The selected candidate will be responsible for developing and delivering all digital marketing strategies for HTH’s Affiliate Wireless Telecom Carrier Brands, including the corporate website, SEO, online advertising, email marketing, social media, and the design of these assets. In addition, the successful candidate will take an analytics approach to create awareness and leads, plus develop digital approaches to nurture AirVoices’ core seismic business. The Digital Marketing Manager will work across departments to develop and execute the digital marketing plan and be self-directed.

The main areas of focus are:

• 5% Website

• 45% Social media management and PPC advertising

• 20% Strategy, analytics, administration and delivery

• 10% Search Engine Optimization (SEO)

• 10% Content creation

• 5% Email marketing

• 5% Graphic Design

Duties and Responsibilities:

• Oversee the digital marketing budget to support the business and global marketing objectives

• Serve as the social media strategy owner to help gain followers, drive engagement, conversions and consistency across all social channels

• Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that AirVoice’s voice and brand is succinct

• Serve as project manager for the corporate website and work with web developers to plan and strategize on website updates and evolution to increase traffic and conversions

• Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately

• Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of all affiliate webpages

• Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies

• Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals

• Assist in managing email campaigns to ensure that each brand and messaging are used consistently

• Upholds branding guidelines

• Ensure Marketing is utilizing the best communications tools and practices

Job Requirements (Education and Experience):

• Bachelor’s Degree in Marketing, Advertising, Communications or Public Relations

• 5+ years of digital marketing experience

• Proficient knowledge in Hubspot, Google AdWords and all social media platforms, in particular, LinkedIn

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Experience in optimizing landing pages/web pages and user funnels

• Experience with A/B and multivariate experiments

• Experience in setting up and optimizing PPC campaigns on all major search engines

Qualifications (Knowledge, Skills and Abilities):

• Ability to produce insightful marketing reports

• Excellent verbal, written and organizational skills

• Ability to prioritize tasks while maintaining a consistent level of quality

• Strong relational and communication skills

• Self-motivated

• Dedicated team player with a strong work ethic

• Able to excel in a deadline-driven environment

• Able to work with all levels of management

• Strong time management skills

What We Offer:

Competitive base salary
Excellent Benefits programs
Medical Plan
Outstanding Retirement Program
Life insurance

AirVoice Wireless LLC

BridgeWork Partners

September 15, 2023

$$$

Senior Director of Marketing

Texas United States

Job Type:

Skills:

Job Title: Senior Director of Marketing

Location: Dallas, TX

Salary Range: $125K

Reports to: Associate Chief of Marketing

Direct Reports: (2) Director of Marketing & Media & Director of Social & Mobile

We are seeking an experienced and visionary Senior Director of Marketing for our Client who is a leading and innovative institution in the Dallas area. This individual will play a pivotal leadership role in steering the brand’s strategic direction and ensuring its robust presence across various channels. The ideal candidate will have meticulous oversight in areas such as brand stewardship, architecture, segmentation, targeting, research, insights, social media, advertising, and annual go-to-market plans. A player-coach approach is essential, and the candidate must demonstrate high-level competencies in functional skills such as analytics, creativity, and people management, along with leadership skills such as interpersonal communication, critical thinking, and conflict resolution. The success of the candidate will be measured through indicators like brand equity improvement, digital reach, engagement, conversion, ROI optimization, and department and customer satisfaction.

Key Responsibilities:

Brand Stewardship: Serve as the steward, advocate, and gatekeeper for the Client’s brand.
Brand Architecture: Evolve Client’s brand architecture based on deep understanding of the competitive landscape and customer engagement.
Research & Insights: Continually uncover marketplace and consumer/client needs to communicate Client’s value proposition.
Segmentation & Targeting: Build effective segmentation, targeting, and consumer acquisition strategies.
Digital Enrollment Acquisition/Retention/Loyalty/CRM: Design and drive the digital acquisition funnel.
Social & Mobile Strategy: Optimize and oversee comprehensive social and partnership strategies to drive brand awareness and conversion.
Annual Go-to-Market Plans: Lead annual business review and marketing planning process.
Functional Development & Agency Management: Build and strengthen the Client’s Marketing team functional capabilities and performance.
Evolve and enhance the retention/loyalty impact of targeted email, site, SMS, and Outbound Telemarketing customer communications. Tactics will include the full range of standard, Interactive Marketing tools—Display, Retargeting, Email, SEO/SEM, Web Video (Webinars), Social Media, and Mobile.

Required Knowledge, Skills, and Abilities:

10+ years in a managerial role with experience in strategic planning, resource allocation, and personnel supervision
Former experience in CPG Strategic Marketing, Brand Management, Retail Marketing, Integrated Marketing
Experience managing a team of 10+ direct/indirect employees and media budget of $5MM+
Demonstrated ability to advance Client’s core values of diversity, equity, and inclusion through collaboration and effective teamwork
Bachelor’s degree in marketing or communications; MBA preferred
High-level functioning in leadership and functional competencies
Proven effective leadership and management of teams including 10+ direct/indirect employees
Experience effectively collaborating with senior leaders and cross-functional organizational departments
Demonstrated experience regarding prioritization/planning of project initiatives and workflow activities
Ability to manage several tasks simultaneously and execute effective delegation and follow-up skills to meet deadlines in a timely manner
Experience working within ERP systems preferably Workday
Strong problem solving and critical thinking skills
Excellent verbal and written skills
Attention to detail leveraging effective organizational skills
Strong technical and computer skills
Ability to work in a fast-paced environment with continuous process improvement
Valid driver’s license required for off-site travel
Will be subject to a criminal background check

BridgeWork Partners

UWorld

September 15, 2023

$$$

Product Marketing Manager

Irving Texas

Job Type:

Skills:

Description

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

QUALIFICATIONS

Minimum Education Required

Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
7 years of experience in a similar role leading digital, marketing strategy
Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Minimum Required Experience

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

Produce compelling and effective email and digital marketing campaigns
Oversee SEO and SEM strategy for assigned verticals
Manage the strategy of social media content creation
Manage the forum marketing strategy
Create and regularly measure and report on marketing metrics
Own assigned pieces of the UWorld marketing plan
Recommend and edit necessary collateral to support product offerings
Enforce UWorld brand standards
Perform comprehensive, detailed market research on target market(s) including competitive analyses
Define buyer personas, target markets, and how buyers consume their media and make decisions
Outline buy cycles
Recommend product pricing
Report on industry trends and recommend actions to position UWorld ahead of competition

Marketing Strategy (20%)

Define an annual B2C product marketing strategy
Serve as the embedded product marketing specialist for assigned the Nursing vertical
Define and refine product differentiators and market positioning

Market Research (10%)

Required Knowledge, Skills, and Abilities

Demonstrable digital marketing experience, especially email, SEO, and SEM
Exceptional market research and reporting skills
Ability to define and report metrics of success
Superior organizational and self-motivation skills
Familiarity with marketing automation tools and platforms
Excellent written, verbal, and interpersonal skills
Ability to work well within a team environment with competing priorities
Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

Competitive compensation based on education and experience
Comprehensive benefits package (medical, vision, dental, life, disability)
Onsite work environment with flexibility to work 1 day remotely each week.
Paid time off and 401(k) plan for retirement
On-site group fitness classes

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

UWorld

Emporium TPO

September 15, 2023

$$$

Marketing Manager

Frisco Texas

Job Type:

Skills:

Emporium is a new wholesale origination platform that is dedicated to servicing professional mortgage brokers and non-delegated correspondent lenders. Our aspirations at Emporium are simple: build a team of talented individuals with shared values who think and behave like owners, create a culture that is focused on exceptional customer service and deliver quality products and returns to stakeholders. Come join us!

Role Summary

The ideal Marketing Manager will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities:

Strategize with sales and recruiting teams to determine immediate and long-term marketing needs.
Experience in creating product specific print collateral, use of marketing via email campaigns & social media postings (to include video content), and graphic design.
Discover effective marketing and promotional channels, including media platforms to be used to increase brand awareness and relay product messages to brokers.
Create, track, and assess effectiveness of marketing campaigns and strategies, identifying key performance metrics and provide suggestions for improvements.
Perform Marketing Onboarding calls with new sales team members.
Lead and conduct training to brokers on marketing platform(s).
Through collaboration with Sales and Underwriting, interpret and simplify product guidelines for marketing use.
Assist in managing relationships with third-party agencies.
Manage promotional items and logistics of company store.
Oversee planning and execution of industry events, including managing budget and logistical day-of efforts.

Requirements and skills

Proven experience as marketing specialist or similar role within the financial industry.
Hands on experience with traditional and digital marketing tools and practices.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
Demonstrable experience in marketing data analytics and tools.
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
Well-organized and detail oriented.
Creative mind.
Exceptional communication and writing skills.
BS/BA in marketing, communications or equivalent.

Emporium is an equal opportunity employer. At Emporium we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

***No outside recruiters or agencies. ***

Emporium TPO

Performance Beauty Group

September 15, 2023

$$$

Director of Marketing

Frisco Texas

Job Type:

Skills:

Company Overview:

Lash OpCo, LLC DBA Performance Beauty Group (PBG), is a Private Equity owned holding company that invest in cosmetic brands with a focus on eye and colour cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary:

Reporting to the Chief Marketing Officer, the Director of Marketing will play a key leadership role in the Company, and will coach, develop, and motivate cross-functional team members to drive results. This position will align key internal partners to support product launches and foster a culture that creates synergy and continuous growth.

The Director of Marketing will develop and own the 360-degree brand marketing strategy while leading the team to deliver on their day-to-day business management responsibilities, including developing brand stories, expanding brand awareness, 360 activations to support product launches, eCommerce and Social Media strategy and tactics, and leveraging analytics to deliver and exceed financial goals.

Primary Responsibilities:

· Own and lead the Marketing function; achieve all of its business and financial goals, including the return on investment from the Company’s Marketing dollars

· Lead a digital/social-first minded team to develop and manage brand and product assortment, marketing, social media plans, planning forecasts, and revenue drivers

· Craft brand and product messaging and positioning to elevate the brand, conduct competitive and market analysis to identify and highlight key differentiators to expand the consumer footprint

· Collaborate with the Sales team to support trade marketing in key retail channels

· Partner with the creative team to translate the brand story into concepts with compelling designs, imagery, and typography to continue to elevate the brand

· Lead team to craft powerful product storytelling and positioning in partnership with E-Commerce, Social Media, and Product Development

· Partner with E-Commerce and Social teams to strategize on premium content and campaigns to expand the consumer demographic, increase customer acquisition, and continue to build brand equity

· Identify strategic partnerships with brands that share similar values to collaborate and expand brand awareness for product launches, events, and campaigns

· Work with cross-functional team members across Creative, Digital, and E-Commerce, and Operations to ensure brand image and brand messaging are integrated across all consumer touchpoints

· Lead brands’ product strategies with a focus on trend analysis, revenue growth, new product development, product, and category innovation

· Establish key metrics to analyze campaign performance to allocate funds and determine ROI

· Lead the creation and management of the Marketing budget and calendar

· Build, lead and manage a Marketing team of Social Media, Influencer Marketing, Public Relations, Brand Management, and Creative talent

· Lead the allocation of projects, approvals, and re-directs to ensure projects are delivered within specified timelines and budget

· Manage and lead team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention

· Provide continuous coaching and direction to help team members understand their strengths and weaknesses in order to provide professional growth

Experience / Abilities:

8+ years of Marketing experience with proven results driving growth within a digitally native brand.
Strong preference for experience within an omnichannel sales environment. Expertise driving demand through retail partners is strongly preferred (Ulta, Sephora, Target, Walmart, etc.)
Strong understanding of digital marketing with exposure to sales, new product development and eCommerce initiatives
Strongly prefer experience in Beauty/Cosmetics industry. A background in driving brand marketing strategies within the Luxury/Prestige products industry is highly valued
Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing, and customer service-oriented
Proven record developing teams, coaching individuals, and recruiting high performers
Self-starter with strong initiative, ownership, and accountability for business goals/financial targets
Deep passion for the Beauty industry with a sound understanding of Social Media and Influencers
Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind
Team player and strong leader who is able to build relationships with cross-functional team members
Strong problem solving and analytical skills

Competencies:

· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges

· PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions

· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise

· DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process

· INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

· Employees are regularly required to talk or hear

· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials

· Employees are occasionally required to lift office products and supplies, up to 20 pounds.

Hours:

· This position is a full-time position

· 25% Travel

· Hybrid work schedule

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.

Performance Beauty Group

BVRG

September 15, 2023

$$$

Jr. Brand Activation Manager

Texas United States

Job Type:

Skills:

Are you outgoing, love connecting with people, going to events and know how to get things done

in the Food & Beverage industry?

BVRG is looking for a Brand Ambassador who loves on-premise channels, has existing

connections or otherwise knows how to get their foot in the door. The right candidate has

experience in the beverage/spirit industry and/or hospitality space with relevant marketing/PR/

Digital backgrounds.

What is this role like?

The Brand Ambassador (BA) serves as a dedicated Sales & Marketing resource within the

Dallas territory for their Premium Brand Waters, S.Pellegrino, Perrier and Acqua Panna. In this

role you are accountable for the development of the brand portfolio in on premise channels and

responsible for growing distribution, driving volume, and establishing effective guest marketing

programming. Additionally, the ideal candidate will have credibility in the Alcohol-Beverage

industry and develop account relationships to drive velocity through engagement, brand

advocacy, and brand education with consumers, trade, and the bottler(s).

How about a look into your day-today?

Key Account Management (35%):

● Build trusting relationships with key on-premise customers to collaboratively build their

proﬁtability through the implementation of BVRG Marketing Programs

● Serve as the primary contact for brand expertise/training to consumers and trade at on-

premise top trending and inﬂuential accounts

● Assist BAM in the development and modiﬁcation of marketing programs

● Drive brand image using multiple channels

● Assist in executing the appropriate drink strategy

● Drive food menu & drink menu branded placements

Field Marketing Activation (30%):

● Work creatively to identify “non-traditional” events for potential brand support. Event

selection must be in line with the brand pillars: Gastronomy, Lifestyle, Food as Culture,

etc.,

● Provide relevant social media content to Field Marketing; mentions, hashtags, etc..

Content needs to be in line with brand guidelines

● Develop relationships with inﬂuencers and social media channels to cross promote

brand with brick and mortar restaurants, events, etc., to drive engagement

● Manage a list of inﬂuential image accounts while continuously identifying new potential

image accounts

● Support Marketing Manager in implementing trade materials, use of POS materials and

any other operative implementation of tailor-made (and fun) activities (menus, mixology,

etc.)

Route to Market Alignment (15%):

● Support sales teams. Establish strong working relationships with the bottler sales teams

by cultivating relationships, delivering business back to the bottler in addition to being the

go-to person for product & brand information

● Coordinate with bottler sales teams to ensure growing distribution of brand portfolio.

● Secure and conduct alignment meetings with key bottler stakeholders to launch new

programming, brand and product training and incentive activities

Communication & Reporting (20%):

● Reply to emails on a daily basis

● Weekly team meetings and Quarterly Review(s)

● Calling on accounts; proactive follow up

● Managing logistics and critical path for events and activation

● Track KPI activity in “real-time”

● Submit expense reports (with hard copy receipts)

Minimum Requirements:

● 1-2 years of beverage sales experience; On-Premise, Alcohol-Beverage experience

preferred

● Experience in the hospitality industry

● Adept at networking, selling, and interacting with diverse groups of people

● Excellent communication and presentation/public speaking skills

● Ability to develop and maintain effective working relationships with all members of

extended sales and brand teams

● Has strong business acumen, and experience using including Microsoft Ofﬁce, and Slack

● Ability to work with relevant social media channels and understand the brand’s social

media strategy

● Understands how to get things done by leveraging opportunities against multiple

resources

● Willingness to work unconventional hours when necessary (nights and weekends)

● Must be willing to live in the focus market (Dallas)

● Must have a valid Driver’s License and be able to drive/travel through the designated

market area

Some great beneﬁts of working with us:

● Competitive salary

● Medical insurance

● Transportation allowance

● Digital/ tech allowance

● Expense account

● EAP Services

● Telehealth and tele-veterinary services

● Whole-life insurance policy

● Bonus potential

● Experience the trendiest events and restaurants in your city

● 100% remote (must live in Dallas area)

● Possibility to travel to other major metros

● Growth potential

BVRG

Babe Original

September 15, 2023

$$$

Marketing Director

Frisco Texas

Job Type:

Skills: