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Marketing Coordinator III
Overview
- This role is to manage Omnicom Media Group (OMD) which is media planning and buying agency within Mexico.
- This individual will supervise OMD’s construction of the media strategy and coordinate the development of the implementational media plans between both the agency and those media channels which are planned and bought via in house media team. They will also be providing input to Latino media strategy within the US working closely with the inhouse media team.
- This individual needs to be highly organized as they coordinate a multitude of internal requirements to a 3rd party and navigate a matrix organization internally.
- They need to be able to clearly communicate in both English and Spanish condensing brand requirements to the agency and explain potentially complicated media industry terminology and thoughts to non-experts internally.
Responsibilities
- Manage agency relationship including contracts and invoicing
- Manage briefing of media agency
- Supervise agency’s development of Local Market Media Strategy and Detailed Channel Plans ensuring ladders up to Global Strategic Media Approach
- For inhouse media channels coordinate Channel Lead’s inputting tactical recommendations within the Local Market Media Strategy
- For inhouse media channels coordinate Channel Lead’s construction of Detailed Channel Plans ensuring they collaborate with agency outputs
- Manage the provision of specs & deliverables for agency managed media channels
- Be the pint of contact and voice of their respective market strategies and plans along with providing market opportunities/updates
- Attend forums and working groups where their local market expertise are required and include Channel / Buying talent when necessary
- Ensures relevant measurement strategies are incorporated into activities
Technical Skills
- This individual needs to be fluent in both English and Spanish. They are to be based in LA so that they can work closely with the US Media Planning team who have a hub there
- Ideally they would have US Latino planning experience but this is not essential, the main element is Mexico experience, but I would predict that most LA based Mexican media experts will also be working across US Latino.
- This person has an intermediate to expert level of experience managing a media agency through working within the marketing/media department of a D2C brand operating in Mexico
- There is a strong requirement of them having spent some time working at a media agency within Mexico so they understand how to navigate a Mexican agency. Its also essential that they have a deep understanding of the Mexican media landscape & US Latino media landscape so that they can assist the internal US media planning team develop bespoke media strategies and tactics aimed at this target.
The Team
- This role will be part of EG Media which is inhouse media team made up of over 60 media experts. This team plans and buys all of brand and performance paid media whether it is done through direct vendor deals or via the global media agency OMD.
- This specific position is within the Planning function of EG Media where we have a team of 20 media planners and media agency managers. They are responsible for organizing the construction of the EG brand’s media strategies and plans, whether this is done internally or via agencies, whilst coordinating EG Media’s communication across stakeholders.
- EG Media work very closely with the Brand Organization; translating the brand requirements into detailed media briefs and then developing the media strategies, implementational plans and undertaking the execution ensuring a holistic output.
- There is an underlying need of continuous measurement to enable constant improvement and understanding of the media’s impact upon business performance.
Compensation:
· $42.40 – $56.52 /hr (W2/Non-Exempt)
Cypress HCM
SUMMARY
The Pelican E-Commerce team is looking for an experienced Email Marketing Manager to oversee email strategy and initiatives for our online store. This person will be responsible for creating and executing both promotional and automated/behavior-triggered email campaigns to drive ecommerce revenue, conversion, and average order value. (S)he must be able to quickly and effectively analyze user activity/behavior and email performance using the Pelican email platform and will own all email reporting and KPIs.
The right candidate is proactive, organized, and extremely analytical. (S)he must have excellent communication skills and attention to detail, plus demonstrated experience using an external Email Service Provider platform to drive results in an ecommerce environment. The Email Marketing Manager reports to the Director of E-Commerce.
PRIMARY DUTIES
- Identify trends and opportunities to improve email open rates, clicks, and click-through rates through the implementation of email best practices.
- Own and regularly update email reporting metrics and KPIs at a detailed level.
- Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
- Design, execute, and analyze A/B tests for the email channel and implement results.
- Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
- Work with the Director of Ecommerce to create and execute special email promotions in support of strategic objectives or seasonal purchasing behavior.
- Identify and implement strategies to grow the active email list.
- Continue to segment the email audience based on performance data and create segment-specific email marketing tactics.
- Continually optimize existing templates and use the email marketing platform to build templates for new emails.
- Identify ways to personalize email campaigns to different customer segments and user behaviors.
- Ensure email designs are optimized across multiple platforms and devices.
- Monitor and maintain the brand’s overall email reputation.
- Work closely with other members of the ecommerce and marketing teams to generate ideas for new campaigns.
- Maintain all SPAM compliance standards and email list health.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in business, marketing, communications, or related field
- 3+ years of experience in email marketing
- 2+ years working in an ecommerce/direct-to-consumer environment
- Excellent analytical skills
- Excellent communication skills, both written and verbal
- Technical proficiency and the ability to pick up new technologies (experience with the Emarsys email platform is a plus)
- Ability to build and maintain relationships with people throughout the organization
- Project management skills and a commitment to consistently meeting deadlines
- Ability to pivot as needed in a fast-paced, dynamic ecommerce environment
ADDITIONAL INFORMATION:
- Actively supports and complies with objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement
- Must be able to interact effectively and cooperatively with employees at all levels
- Must be local to the Los Angeles Area and be willing to work in a Hybrid work environment that requires at least 3 days a week in office.
- Emphasizes ethical leadership and decision-making to protect the Pelican brand and reputation
PHYSICAL REQUIREMENTS AND WORKING CONDITIONS
- While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
- While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
- Ability to lift and/or move up to 5 pounds and occasionally lift and/or move up to 5 pounds.
- This position requires repetitive hand/wrist activities.
Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Pelican Products, Inc.
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Hybrid Role: Pleasanton, CA office or Boston, MA office
The Digital Marketing Manager will work to support and execute key digital initiatives within the global digital channels to support the full-funnel, ABM go-to-market strategy. Digital efforts will focus on increasing website traffic and conversions, targeted account engagement through personalization and overall pipeline.
What You Will Do
- Support ABM go-to-market strategy through digital campaigns and tactics, including website optimization, chat, personalization and advertising
- Work closely with SEO agency and digital marketing team to execute SEO strategy to increase global website traffic
- Keyword and competitor research for SEO/SEM
- Manage Google Analytics and website traffic reporting
- Develop and execute website personalization and testing strategies for website conversion optimization
- Landing page design and optimization
- Update copy and images within landing pages and web personalization platforms
- Work closely with our advertising agency and digital marketing team to create and execute ad campaigns in 6sense, LinkedIn, Google and Bing
- Work closely with creative team on ad design and execution
- Create and manage online chat campaigns through our online conversational marketing and sales platform to increase leads from website traffic
- Create and manage email signature campaigns
- Organize and tag content for content campaigns within the Content Management Platform
- Work with Marketing Operations to help set up programs within marketing automation platforms (Marketo, 6sense)
- Analyze campaign performance within 6sense and Salesforce
- Generate ideas for marketing campaigns
- Provide recommendations for optimizing campaigns
- Group account lists/segments based on use cases, technology, industry, business size, engagement, etc.
- Recommend personalized messaging (email, ads, landing page, chats) for various segments and strategic accounts
What You Bring to ServiceMax/PTC
- 2-4 years working experience B2B go-to-market and digital programs experience (technology industry preferred)
- Bachelor’s degree in marketing, journalism, advertising, engineering or related field
- Proven track record of creating and implementing digital marketing programs with solid results
- Deep understanding of the customer buying lifecycle and ability to create prospect and customer journeys
- Deep understanding of SEO and overall website optimization
- Proficient in Google Analytics or related tools
- Ability to analyze results, visualize results, and communicate the ROI and insights
- Innovator and out-of-the box thinker
- Strong program management skills with a proven track record of on-time delivery
- Excellent written and presentation skills
Additional Qualifications
- Demonstrates strong problem solving and creative positioning skills
- Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth environment
- Possess outstanding written and oral communications skills and be equally effective in both formal and informal settings with executives, peers, vendors and business partners
- A team player, effectively interacting with the larger marketing team and employees at all levels within the company
- Must be a self-starter with a strong attention to detail and the ability to handle many different projects simultaneously
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
PTC
Upgrade your resume prior to applying with resumeandcareerservices.com.
Our client is a rapidly advancing innovator within the realm of personal health and well-being, with a primary focus on elevating women’s health. In their pursuit of excellence, they seek an exceptional Social Media Coordinator to join their dynamic team.
As the Social Media Coordinator, you will take on a pivotal role in crafting and curating engaging content that resonates with our client’s target audience. You will be the driving force behind their brand narrative and its intersection with women’s health and wellness.
This Role Offers:
- Competitive base salary plus comprehensive benefits package, including medical, dental, and vision insurance, 401k matching, flexible PTO, and more.
- Strong company culture with an emphasis on team building through events such as social hours each month.
- Family-owned company that supports a tight-knit, family-like company culture.
- Ample opportunity for professional growth within a startup experiencing equally rapid growth.
- Hybrid work model with four days in-office, and one work from home day per week.
Focus:
- Conceptualize, create, and curate compelling content that effectively communicates our brand’s message and resonates with our target audience, especially in the realm of women’s health and well-being.
- Collaborate closely with cross-functional teams to manage multiple projects simultaneously, ensuring alignment with brand guidelines and project objectives.
- Develop and maintain an engaging online presence by regularly creating and sharing content on various platforms, taking into consideration the nuances of sensitive women’s health topics.
- Act as a brand ambassador during public-facing appearances, demonstrating a confident and authentic stage presence that captivates and engages audiences.
- Spearhead project management efforts by coordinating tasks, timelines, and communication among various stakeholders, ensuring seamless execution and timely delivery.
- Provide patient and constructive guidance to creative team members as they navigate project briefs, fostering an environment of collaboration and innovation.
- Exhibit strong leadership skills by actively mentoring team members, setting a positive example, and facilitating open communication within the content team.
- Maintain a firm grasp on the evolving social media landscape and advertising technologies, adapting strategies to capitalize on emerging opportunities.
Skill Set:
- Proficiency in presenting in front of the camera, coupled with an in-depth understanding of sensitive women’s health topics.
- Exceptional organizational abilities, enabling successful management of multiple projects with various stakeholders and competing demands.
- Confident and engaging stage presence, with a knack for establishing an emotional connection with diverse audiences.
- Patient and collaborative approach when working with creative individuals, guiding them through project briefs with clarity and understanding.
- Effective multitasking and prioritization skills, ensuring efficient allocation of time and resources across various initiatives.
- Adaptability to emerging social platforms and advertising technologies, staying ahead of trends to optimize content reach and engagement.
- Strong team-player mentality, combined with exceptional work ethic, organization, and goal-driven mindset.
- Previous exposure to startup ventures and/or e-commerce is an advantageous asset.
- Enthusiasm for e-commerce, consumer retail, and digital marketing practices is a valuable bonus, contributing to the enrichment of our brand’s strategies.
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/40J2zsU
Blue Signal Search
Our retail client is seeking a full-time Marketing Manager! This role is onsite in Downtown Los Angeles.
The ideal Marketing Manager candidate has high level senior management experience, minimum 5 years’ experience in Product Marketing, and strong writing skills.
WHAT YOU’LL DO:
– Lead and implement all marketing and promotional efforts including editorial, video, email, social, etc.
– Evaluate marketing campaigns across all channels and make changes according to reports
– Showcase metrics of marketing campaigns (highlight wins, detail areas of improvement, and provide recommendations for additional campaigns)
– Manage and execute on marketing calendar
– Manage and oversee education program which includes brand ambassadors
– Identify, develop, and maintain relationships with brand vendor partners and identify new market segments that will benefit from company products
– Collaborate with senior management team to develop growth plans and assist with PR initiatives (including non-profit initiatives)
– Oversee the marketing team and ensure all work is being executed
WHAT YOU’LL NEED:
– Minimum 5 years of experience in product marketing
– Proficient with Microsoft Office Suite, HubSpot, and Adobe Creative Suite
– Ability to bring on additional software as needed
– Must have people management experience!
If you think you’re a good fit for this role, send us your resume!
Creative Circle
**PLEASE SEE HOW TO APPLY AT THE BOTTOM OF POST**
About AAPI Equity Alliance
AAPI Equity Alliance, formerly Asian Pacific Policy and Planning Council (A3PCON), is a coalition of over 40 community-based organizations, advocating for the rights and needs of the more than 1.5 million AAPI community members in the greater Los Angeles area, through civic engagement, capacity building, and policy advocacy.
Summary
The Communications Manager is responsible for managing and implementing AAPI Equity’s strategic communications activities, including media relations, social media and digital platforms, and content development to oversee the advancement of AAPI Equity’s civic engagement, capacity building, and policy advocacy work. In particular, the Communications Manager will support communications for the Stop the Hate grant program.
The Communications Manager will interface with AAPI Equity’s Leadership Team, Board of Directors, committees, staff, partner organizations and vendors on AAPI Equity’s initiatives, including Stop AAPI Hate; health-related and domestic violence prevention initiatives; and civic engagement programs such as voter engagement and redistricting. While the Communications Manager will manage the organization-wide communications strategy, 80% of the Communications Manager’s time will be spent on the Stop the Hate program. The Communications Manager will report to both the Deputy Director and the Stop the Hate Project Director, and will oversee the Communications Coordinator.
The Stop the Hate grant program is funded through the California Department of Social Services’ (CDSS) Office of Civil Rights, Accessibility and Racial Equity (CARE). AAPI Equity Alliance is the Regional Lead agency for the Stop the Hate Los Angeles County region, supporting 24+ subgrantee organizations carrying out anti-hate initiatives. The Communications Manager will be responsible for cultivating stories from the grantee organizations about their work under the grant and getting those stories into the media.
Essential responsibilities include, but are not limited to, the following:
Stop the Hate Communications
- Develop a relationship with each of the 24+ subgrantees to cultivate stories about their work and communities
- Develop a story bank to pitch to traditional media, ethnic media, and on social media
- Connect subgrantees to media and support subgrantees in sharing stories of their work
- Design creative storytelling methods and vehicles to share Stop the Hate work widely, both for individual organizations and for the grant program as a whole
- Manage the statewide Stop the Hate website, including updating content and links for events, jobs, resources, news, and reporting websites
- Manage social media campaign for Stop the Hate program, including maintaining a public calendar and managing social/digital media strategy across all platforms, including Facebook, Instagram, Twitter, and LinkedIn, blog, newsletters
- Coordinate media tracking and analysis
- Create email content to Stop the Hate grantees and external stakeholders
Communications Strategy, Media Relations, and Content Management
- Implement a comprehensive strategic communications plan designed to increase understanding and awareness of AAPI Equity among target audiences
- Build a culture of storytelling and communications across the organization and members
- Develop and implement media and digital media strategy, including media outreach, digital marketing, social media and website
- Develop strategies to measure impact, influence, and reach of communications activities
- Identify, and maintain knowledge of industry trends and issues and best practices in communications for the nonprofit field and policy organizations
- Working with media relations consultant, develop and implement media strategy
- Develop and leverage media relationships, coordinate media requests, and identify new
- opportunities including placement of news stories, op-eds, digital, broadcast and radio coverage
- Write and edit for external communications
- Manage and develop the production of communication materials
Skills and Abilities
- Strong commitment to the mission and values of AAPI Equity Alliance
- Experience and knowledge of issues impacting AAPI communities, AAPI cultural norms, nuances, and current events
- 5-7+ years of relevant experience in journalism, communications, or public relations in a nonprofit or community-based setting
- Strong verbal and written communication skills, with an emphasis on an ability to effectively communicate with diverse audiences using multiple mediums, and close attention to detail
- Strong critical-thinking and problem-solving skills, with the ability to identify local and long-term impacts simultaneously. Ability to learn quickly and thrive in change
- Creative problem solver, thoughtful, discerning, and able to communicate ideas in a manner that is both constructive and respectful
- The ability to not be overwhelmed by great complexity and large volume; the ability to manage multiple projects simultaneously
- Maturity to interface with grantees and external stakeholders independently and with cultural sensitivity
- Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
- Solid background in MS Office and G- Suite
- True team player with excellent teamwork and collaboration skills; willing to support team members as needed across the organization for high-priority projects or events
- Ability to work flexible hours, including some evenings and weekends, as needed
Compensation and Benefits
This is a full-time, exempt position (40 hours/week). The salary range is $65,000-80,000 annually, commensurate with experience. Benefits include paid vacation and sick leave, reimbursement for health and dental insurance, and a budget for technology. This position will be hybrid (90% remote, 10% in-person) through mid-2023. Position available immediately.
To Apply
Candidates should send an email to Kiran Bhalla, Project Director, at [email protected] and Darin Tokunaga, Director of Finance & Administration, at [email protected] with the subject line “AAPI Equity Alliance Communications Manager STH – [Your Name]”. The email should attach, in one PDF (do not send separate PDFs), the following items:
- Cover letter (1-2 pages)
- Resume (1-2 pages)
- Writing sample (3-5 pages)
- References (2-3)
In your cover letter, please describe an example of one of the following: 1) how you’ve developed relationships to provide communications support for a large number of organizations or people, 2) when you conducted a series of interviews with the goal of creating a story bank; or 3) when you’ve pitched stories of community-based organization work to media outlets.
Candidates are encouraged to apply ASAP as applications will be reviewed and decisions will be made on a rolling basis.
AAPI Equity Alliance is an Equal Opportunity Employer, which does not discriminate on the basis of race, creed, color, gender, age, ethnicity, national origin, sexual orientation, religion, HIV status, disability, or marital status.
AAPI Equity Alliance
WHAT WE NEED
The Media Coordinator will play an integral part in our Integrated Media Buying department by supporting our Media Planners and Buyers with data entry, coordination, and scheduling of campaigns for our Performance Marketing clients across the agency.
WHAT YOU’LL DO
- Support the Media Planners and Buyers in regulating the volume and flow of incoming media logs
- Responsible for entering or facilitating automated entry of media logs into our media system in a timely manager for media buys
- Monitor and analyze various reports daily to ensure there are no discrepancies or other media related issues
- Work effectively and communicate regularly with Media Planners and Media Buyers
- Help maintain and improve workflow efficiency for the greater media team
- Troubleshoot workflow problems and/or delays; adapt and proactively repair
- Assist with other media related projects and provide coverage and support to other Media Coordinators & Planners when needed
- Evaluate and properly prioritize a dynamic workload between work demands
- Manage regular tasks with minimal oversight
WHO YOU ARE
MINIMUM REQUIREMENTS:
- You are a multitasker and possess strong prioritization skills when managing multiple projects at once
- You are detailed oriented, well organized and able to thrive in a deadline-driven environment
- You are self-motivated; inquisitive, proactive & display strong initiative (learns/ask questions, applies, grows)
- You perform well under pressure, while maintaining accuracy and professional demeanor
- You enjoy working in a collaborative environment as well as individually
- You have strong written and verbal communication skills; effective communicator using client appropriate language
PREFERRED EDUCATION, EXPEIRENCE & SKILLS:
- Bachelor’s Degree in Advertising, Marketing, Communications, Business or other applicable experience preferred
- You are proficient in Microsoft Excel and Microsoft PowerPoint
- You’re interested in developing skills around media planning, media buying and performance marketing
- You are familiar with various reporting systems and software
WHO WE ARE
Build the Business. Build the Brand.
At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands.
We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We’re an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands – in that order.
Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities.
We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.
Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.
We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?
Havas Edge
National advertising agency located in downtown Santa Barbara seeks an Assistant Media Planner/Negotiator. Be part of a team of media planners and buyers in a fun and exciting environment with a great culture working on various tasks and communicating with media vendors, including TV, Digital, Social, Audio, Magazines and more. Learn the basics of media planning and buying working on campaigns for well-known, national brands; assist in compiling competitive spending data, syndicated research reports and digital campaign results; work with various departments within the organization. Bachelor’s degree required, preferably in Communications. Some advertising or marketing experience preferred (can include internships). Social media interest, knowledge and experience a plus. Must be comfortable working with MS Excel, PowerPoint and Keynote. Must be detail-oriented, a quick learner and able to multitask. This job is in person working in our downtown office. Hours: M-F 8:30-5, possibly some overtime. Great benefits including healthy snacks, onsite yoga classes and monthly all-agency get togethers. Please note, employee relocation is not available for this position.
The range of pay for this position is $35,000-$45,000. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Send resume and cover letter. No phone calls please.
EvansHardy+Young
Job Overview
Responsible for leading the development and execution of innovative marketing, communications, and public relations initiatives for the agency and its clients. The Director of Communications and Outreach initiates and drives the planning, strategy development, recommendations, and execution of communications, earned media, and outreach activities for clients.
Who You Are
You are an inspiring and seasoned integrated marketing communications and public relations leader, a savvy strategist, a beautiful writer, and a brilliant thinker. You know how to build rapport with a broad array of key stakeholders and you are adept at crafting strong, strategic messages that are the bedrock of successful campaigns. You have a demonstrated track record of developing effective and innovative approaches to shaping public opinion and changing behavior. You know how to effectively lead a team, including developing talent, mentoring, providing backup support, and managing staffing and workloads.
Who We Are: Marketers For Good
Civilian is a different kind of marketing communications agency. We are a Certified B Corporation, which means we are part of a global network of companies using business as a force for good. We take on clients and projects that align with our mission to improve lives, strengthen communities, and better the world. Our work includes supporting mental health and wellness, preventing youth suicide, and reducing the impact of adverse childhood experiences. It also includes advancing environmental sustainability, promoting the value of education, and driving economic development. We call it “marketing for good” and we are dedicated to tackling challenging issues and creating positive change in the world.
We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference. We support our employees’ professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it. The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return. We offer a truly unique balance of professionalism and heart.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Client Services (60%)
1. Working across departments, oversee the development and implementation of high-quality integrated strategic communications, earned media, and outreach plans with effective short- and long-term strategies to meet client objectives, increase the visibility of client programs, and strengthen Civilian’s reputation.
2. Working across departments and with the client, develop strategic and compelling messaging frameworks that educate, engage, and inspire the intended audiences to take the desired action. Ensure messaging is consistently applied across all communications activities. Facilitate stakeholder engagement and outreach to align on client messaging and other campaign inputs.
3. Lead the strategy and execution of earned media for clients, including conducting media outreach and generating earned media; providing talking points and other materials as needed; and identifying opportunities for innovative partnerships and approaches to advance client goals.
4. Lead the strategy and execution for highly-effective influencer marketing campaigns, including identification, engagement, activation, and measurement.
5. Direct the research, identification, and ongoing cultivation of innovative partnerships, co-marketing opportunities, and key community organization relationships to advance client and agency objectives.
6. Be a champion for working collaboratively to deliver integrated campaigns where the combined impact adds up to something greater than the sum of its parts.
7. Measure, analyze, and report on communications performance and impact, including earned media advertising value, sentiment analysis, and influencer campaigns.
8. Cultivate productive and trusting relationships with client communications leadership.
9. Provide executive thought leadership and spokesperson support including creation of executive thought leadership platforms (key topics for speeches, blogs, etc.) media training, interview, and presentation coaching.
10. Supervise high-level subcontractor scopes of work, as needed.
Agency Marketing and Communications (20%)
1. Lead the agency’s external marketing initiatives to create opportunities for keeping the agency, its services, and its success stories in front of the public; Support the CEO and agency with internal communications as needed; develop ideas and opportunities for feature articles, interviews, presentations, awards opportunities, and other activities that promote awareness of the company; serve as the point of contact for agency media outreach; manage all media contacts, and respond to media inquiries quickly and efficiently.
2. Lead and/or supervise the creation of, and contribute to, agency promotional materials, including updating, refining, and evolving the narrative for the organization’s website regularly to maintain fresh content.
Department Development, Management, and Support (15%)
1. Recruit, manage, develop, and retain an effective communications and outreach team. Lead by example. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
2. Conduct performance appraisals and administer salary adjustments. Effectively assign, delegate, and monitor Communications and Outreach work; outline expectations of and communicate effectively with Communications and Outreach staff.
3. Ensure that all dept members are being utilized at approximately 85%; raise the flag (i.e., report to operations and propose solutions) when utilization is exceeding or falling short
4. Serve as the ambassador of Communications and Outreach morale. Create a positive, productive, respectful, and supportive working environment to serve staff members, clients, and the agency.
Business Development (5%)
- Oversee the development of Civilian’s communications and outreach approach for business development proposals, including conducting research, determining campaign strategy, designing evaluation methods and approaches, contributing content to proposals and work plans, and providing parameters and estimates for budgets.
- Help prepare for and participate in business development pitches.
QUALIFICATIONS
· Minimum 15 years of experience in strategic communications, public relations, marketing, branding, and social media within a marketing, advertising, and/or PR agency.
· Bachelor’s degree required; MBA or equivalent business experience preferred.
· Experience with public sector, government or CA local, regional, and state politics preferred.
· Exceptional written, verbal, and presentation skills.
· Exceptional interpersonal, leadership, supervisory, and organizational skills.
· Proven ability to develop and implement communications plans that achieve specific, measurable results.
· Able to develop and tailor communications to effectively connect with diverse audiences; capable of adapting strategies and tactics to respond to client or audience feedback.
· Sound judgment, self-confidence, and professionalism that equate with a position reporting to the CEO.
· Self-motivated, proactive, and entrepreneurial; demonstrated ability to work independently.
· Strong working knowledge of technology, digital, and social media imperative.
· Agile problem-solver, ability to navigate complex situations and manage ambiguity; excellent attention to detail.
· Able to manage people and multiple projects with competing priorities.
· Good listener who includes and engages others and inspires colleagues to their best performance.
Location
This position is a hybrid role based in San Diego, California. Remote working options with in-office Wednesdays and biweekly half-day Fridays for collaboration and team building.
Compensation & Benefits
This is a full-time salaried position with a comprehensive benefits package.
Salary Range: $130,000 – $145,000, depending on experience.
- Tiered medical coverage, with 100% employer-paid after Year 5
- 100% employer-paid Medical Option (coming soon)
- Company-paid Long Term Disability
- Company-paid Life Insurance
- Company-paid Accidental Death & Dismemberment (AD&D)
- Company-paid Identify Theft Prevention and Legal Support
- Dental & Vision
- Additional Voluntary Benefit:
- Short Term Disability
- Additional Life Insurance
- Hospital
- Critical Illness
- Accidental Death & Disability
- Cancer insurance
- Pet Insurance
- Great Work-Life Balance
- Generous Paid Time Off
- Work-Anywhere-In-The-World for a month
- Flexible Working Arrangements
- Paid Parental Leave (coming soon)
- Paid Volunteer Time Off
- Annual Cost of Living Adjustment
- 401(k) Retirement with Employer Match
- Company-paid EAP
- Professional Development
- On-site company-paid parking or stipend for San Diego office
- On-site Fitness Center
- Dog-friendly San Diego office space
- Monthly Cell Phone Reimbursements
Civilian’s Core Values
- Seek First to Understand
- Practice We Over Me
- Operate With Integrity
- Rise to the Challenge
- Make Things Better
Let’s Get to Know Each Other
Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out https://civilian.com/careers/ and our Glassdoor reviews for more information on how talented, smart, and delightful we are.
Civilian
Company Overview:
Meet is partnering with global biopharmaceutical company focusing in Primary Care as well as Biotechnology and Rare Disease. This European company has been in business for over 100 years and is currently looking to expand their US footprint. They are currently hiring an Associate Director/Director of Corporate Communications.
Role Overview:
The Associate Director/Director, US Corporate Communications will sit on the Corporate Communication Team located in the San Francisco area. The individual will coordinate with the US team and external publications and agencies to deploy the Company’s communication plan by helping to create great content to be shared through the Company’s internal channels, websites and social networks, industry and mainstream media.
- Play a role in shaping the US communication strategy, ensuring its coherence with the company’s broader communication plan.
- Implementation of the US Communication plan within the designated area of responsibility, in alignment with the organization’s mission, vision, and corporate goals..
- Collaborate closely with colleagues in the Corporate Communications department to create and refine messaging, press releases, contributed articles, event strategies, and media relations strategies for announcements and/or corporate marketing initiatives.
- Explore innovative approaches and inventive tactics to enhance both internal and external visibility of important events and other engaging subjects..
- Tracking of KPI and awareness of Communication initiatives.
- Coordinate with External Agencies and Suppliers.
Requirements:
- Minimum 8-10 years experience working closely with pre commercial/commercialized life sciences corporate communication departments.
- Bachelor’s degree in Communications or related field
- PR and media relations experience with mainstream, trade and scientific media.
- Exhibit a meticulous focus on detail and visual appeal when evaluating video and graphic designs.
- The aptitude to serve as an individual contributor who is excited to have daily collaboration with media outlets, executive leadership team, as well as the global corporate communication lead out of headquarters.
- Content creation for websites and social networks (LinkedIn, Facebook); Social media analytics; Digital Campaign management; Webinar organization; media relations; Copy writing and editing.
- Experience building and maintaining a social media presence
If you are interested in learning more, please apply below or send a copy of your resume to [email protected].
Meet