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Social Media Manager

Role is based in Los Angeles, CA

Black Love, Inc. is a media company devoted to providing diverse representation of love in the Black community through film/tv and digital content, live events, and social media. Known for creating the Black Love docuseries which launched as the most viewed unscripted series in the history of the Oprah Winfrey Network in 2017 and currently wrapping its sixth & final season on the network, we are committed to offering content and experiences that affirm, educate, and entertain Black people of all ages. In addition to the docuseries, Black Love, Inc. properties include the Black Love+ OTT app, Black Love Podcast Network, digital original series, robust social platforms from Black Love’s YouTube to an audience of almost 2 million on Instagram & Facebook, the annual Black Love Summit, and BlackLove.com. Our digital original series include Couch Conversations: Season 3 hosted by Tabitha & Chance Brown, the official Black Love after show entitled After Love and many other shows centering around intimacy, manhood, friendship, and fatherhood. We have partnered with brands including Frito-Lay, Lexus, Neutrogena, Shea Moisture, Amazon Studios, JP Morgan Chase, and Target.   

JOB BRIEF

We are looking for a talented Social Media Manager to join the Black Love team. This is an exciting opportunity for someone looking for a role with a Black-owned digital media company with an opportunity to cultivate a strong social media presence for a rapidly growing Black love-focused brand. This role reports to the Social Media Director.

We want a self-starter who is both a creative and critical thinker capable of increasing web traffic and customer engagement aligned with our broader marketing strategies and goals. You should be familiar with the language of the digital world and have a major interest in the relationship space/industry.  You should be caught up on the latest trends in social media innovation from cutting edge creative content and tech advancements, to exploring new platforms. The ideal candidate has three-plus years of experience working in digital media with an emphasis on driving television/film tune in, event promotion and thought-provoking lifestyle content.  You’ll focus on audience growth and social media community management, while contributing to the brand’s editorial voice and presence. You will be integral to the day-to-day operations for all organic social channels including Instagram and Twitter. (Note: the Digital Media Manager manages Facebook & Instagram stories, and implements Facebook strategy.)

RESPONSIBILITIES

• Create short and long term strategy for reaching Black Love, Inc. digital marketing goals including but not limited to: promoting the Black Love series and BlackLove.com digital content, event announcements and sales, and further establishing Black Love as the premiere destination for all things healthy relationships in the Black community. 
• Ideates content (visual, video, text) that is optimized for social platforms, specifically Instagram, Facebook, TikTok and Twitter.
• Manage all aspects of social content distribution and community management for Instagram and Twitter and other platforms as necessary.
• Engage with followers across BLACK LOVE social channels; actively communicating with our audience in a tone that’s consistent with our brand voice.
• Monitor performance to develop a social strategy that supports audience growth.
• Analyze performance data and communicate highlights, recommendations, strengths and weaknesses in accordance with a defined action plan.
• Develop an optimal posting schedule, factoring in web traffic and customer engagement. 
• Research audience behavior and discover social innovations and trends.
• Attend weekly editorial meetings and contribute data driven insights.
• Develop a formal UGC program.
• Develop promotional giveaway strategy.
• Maintains commanding knowledge of the latest social media trends and best practices.
• Responsible for social posting on some weekends

SKILLS REQUIRED

• Degree in Marketing or relevant field
• Proven work experience
• Hands on experience in content management
• Excellent copywriting skills
• Genuine interest in communicating about all forms of love and about issues relating to the Black community 
• Ability to deliver strong creative content (copy, image and video)
• Knowledge of online marketing channels
• Familiarity with web design
• Proficiency with Canva and/or Photoshop, Later (or similar scheduling software)
• Excellent communication skills
• Analytical and multitasking skills
• Strong ownership mentality and are able to figure out things independently

BONUS SKILLS

• Graphic designer
• Photographer/Videographer
• Video editor
• Motion graphics

Black Love, Inc.

The Company

Stones Throw Records is an independent record label founded in 1996 by DJ Peanut Butter Wolf with offices in Los Angeles and London. Known for a richly diverse roster, past touchstone releases include albums by Madvillain, J Dilla, Madlib, Mayer Hawthorne, Dam-Funk and Aloe Blacc . The current roster includes artists such as Sudan Archives, Mild High Club, Knxwledge, Mndsgn, Benny Sings, NxWorries (Anderson. Paak & Knxwledge), Automatic, Jerry Paper, John Carroll Kirby, Kiefer and Los Retros.

Position Summary

Stones Throw Records is seeking a full-time Social Media Manager, based in our Los Angeles office. The position works closely with label’s Art Director, A&R and Project Managers to strengthen and expand Stones Throw’s brand identity and influence across social platforms as well as oversee and contribute to label’s artists’ social media strategies across all social platforms. The ideal candidate is a creative, self-motivated individual with 3+ years professional social media experience in music with a deep knowledge of the music industry landscape. Familiarity with the label, our fan base and our artists’ music as well as a general passion for music is essential. Candidate should also have deep engagement with all relevant and emerging social media networks, digital platforms and music culture.

Responsibilities

• Develop a deep understanding of Stones Throw’s history, branding and voice.
• Collaborate with art director and wider team to develop label’s overarching social media strategy including improving Stones Throw’s brand profile, supporting current roster and highlighting label’s online store.
• Manage label’s social media channels day-to-day, including copywriting as well as content creation and sourcing.
• Maintain consistency in label’s voice and tone in copy across platforms.
• Collaborate with artists, artist management and label to develop social media strategies to integrate into artist marketing campaigns including sourcing engaging content and developing creative ways to present the artist and their releases.
• Conduct social media audits of artists’ accounts and develop and deliver tailored best practice guidelines for artists.
• Plan and maintain label social media calendars.
• Plan and implement paid social media marketing campaigns for artists along with digital marketing team.
• Develop relationships with account managers at social media platforms, finding new practices, new features and partnership opportunities to integrate into campaigns.
• Commission and run influencer campaigns where appropriate.
• Evaluate analytics around engagement and report to wider team to shape social media strategies.
• Stay on top of latest developments and trends in social media and share with the wider team and artists.
• Attend Stones Throw artist events and document on social media where appropriate.
• Continue to highlight label’s history in addition to current roster and events.

Requirements

• Genuine passion for and knowledge of Stones Throw’s music and history.
• Demonstrable understanding of the Stones Throw social media voice and aesthetic.
• Minimum 3 years professional social media experience working in the entertainment industry, ideally in the space.
• Extremely strong knowledge of all social media platforms and their B2B platforms.
• Passion for the latest developments in the social media and digital marketing landscape.
• Excellent copywriting skills.
• Strong eye for compelling creative digital content.
• Demonstrable skill at increasing social media engagement and following.
• Ability to work effectively within a team and communicate large amounts of data and information clearly and concisely.
• Experience working with budgets, and resourceful when budgets are limited.
• Meticulous attention to detail.
• Positive and collaborative attitude.
• Graphic design and video editing skills a plus.
• College degree in relevant field of study or equivalent experience strongly preferred.
• High level of integrity, work ethic, and collaboration skills.
• Familiarity and enthusiasm about Stones Throw’s history and roster.

Compensation

Competitive salary plus health benefits, 401K matching, PTO, paid holidays (including December 24 to January 1), and other benefits.

Equal Opportunity and Diversity, Equity & Inclusion

Stone Throw is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law. Further, the company strives to create a diverse, welcoming, equitable and inclusive environment for all applicants, employees and partners.

Stones Throw Records

PR and Influencer Senior Manager

ABOUT SQULPT

Squlpt Body Shaping is an innovative, cutting-edge plastic surgery practice that

has completely changed the paradigm of body contouring procedures. With our

SoftSqulpt™ method, we have removed the hurdles and downsides of traditional

procedures that require general anesthesia and a long and painful recovery.

We focus purely on awake liposuction and fat transfer procedures with a special

emphasis on breast augmentation, and our Petite BBL™ and XL BBL® . SoftSqulpt™

allows our patients to do their procedures comfortably, easily, with limited

downtime, a rapid recovery, and truly transformative results. Squlpt is also a

Silicone Free Zone™ – we no longer use implants in our practice because we

believe that techniques including fat transfer are a much safer long-term solution

with a natural and highly aesthetic result.

THE ROLE:

Currently based in Calabasas, Los Angeles, Squlpt is rapidly expanding, not only in

its digital presence but also geographically, with plans to open additional offices

in Houston, Miami, and New York. Our online and Social Media growth has been

fueled by the creation of compelling photo and video content. With a focus on an

elevated and highly aesthetic digital content style, we aim to educate our

audience on the uniqueness of our SoftSqulpt™ technology, the benefits of our

procedures, and of course, the “Wow” factor of our results. The next step is to

increase our publicity efforts ensuring SQULPT’s story is featured on National and

Regional media outlets (Print, Digital and Broadcast) and that a strong networks

of Influencers continued to be built and nurtured.

Squlpt is searching for an experienced PR and Influencer Senior Manager to join

our in-house marketing department, to tell our Brand Story, technology

innovation and impressive Patient Results to all media channels. We are seeking

candidates who have a joy for what they do and who will continually push

themselves creatively to represent our brand in unique and novel ways.

CANDIDATE PROFILE:

This position will help drive the publicity efforts by managing day-to-day press

and Influencer relations, while also supporting the overall communications

strategy.

Under direction of our CMO the PR and Influencer Senior Manager will

coordinate PR Agency, responses to media requests, craft story angles and

proactive pitches, develop media materials including press releases, talking points

and other collateral. This person will support Press and Influencer events such as

launches and VIP Q&A’s

The selected candidate will clearly understand SQULPT’s brand and target

audience. They will focus on the patient’s physical transformation, and just as

important, they will capture the story behind each patient and bring their journey

to light to tell a unique, inspiring and fun story. We want the SQULPT Team but

most importantly our patients to shine.

The selected candidate understands all the magical elements that go into creating

compelling and exciting stories. Working alongside the marketing department,

the selected candidate will ensure that the brand voice is clearly articulated

across all press material, in a manner that builds interest and awareness from the

Media, Influencer Community, Public and industry. The ideal candidate will be

accustomed to working in a fast-paced agency environment, and be willing to

switch work streams, and take on multiple projects simultaneously.

The selected candidate will be a team player with excellent time management

and communication skills and will be ready to take direction and receive

constructive feedback from colleagues and leadership. And most importantly, will

demonstrate a joy for what they do!

The responsibilities and duties described below are representative and not a

comprehensive list.

RESPONSIBILITIES:

• Pitch SQULPT stories to consumer and trade press, field incoming media

requests, and develop close working relationships with members of the media.

• Help with organization and hosting of press events, launches and Q&A sessions

(both virtual and IRL)

• Implementing PR plans and strategies
• Manage external PR agencies as necessary
• Write press materials and messaging; pitch and secure top media, including

print, broadcast and online outlets

• Alongside CMO, manage influencer day-to-day relationships
• Coordinate PR Agency to ensure KPI’s for placements in National, Regional and

Digital outlets are met

• Establish and maintain relationships with key media
• Support development and execution of events and media engagements, often

working cross-functionally to execute PR campaigns for key brand moments

• Responsible for monthly and quarterly editorial reports, as well as assisting

CMO on necessary reports

• Assist on organization and execution of all PR events and projects, including

coordinating press attendance

• Work with CMO on day-to-day press office functions, ensuring all calls, e-mails

and press requests are dealt with appropriately

• Knowledge of and an interest in emerging editorial trends online including

social media, blogging communities, and the generation of branded content

for online audiences

• Effectively represent SQULPT as spokesperson
• Act as guardian of all brand copy ensuring its on brand and ready
• Any other duties assigned by management.

QUALIFICATION & SKILLS:

• At least 4+ years of hands-on press relations experience in the

beauty/wellness/lifestyle industry is required.

• Four-year college degree or pertinent experience required.
• At least 2+ years of PR agency experience is preferred.

• Proven ability to manage and navigate competing priorities, deadlines and

projects.

• Proven ability to manage Influencer relationships Including day-today

relationship building, eventing and content briefing.

• Established entertainment press relationships across digital, broadcast, print

and awards.

• Passionate about pitching, building press relationships, and generating new

story angles!

• Highly organized, meticulous, and adaptable to evolving strategies and

directives.

• Motivated self-starter who is able to work independently as well as in a team

environment.

• Works well under pressure and is a supportive and positive teammate.
• A strategic problem solver who is a dedicated and responsive teammate.
• Strong writing skills, computer proficiency and social-media savvy required.

APPLICATION REQUIREMENTS:

The PR and Influencer Senior Manager selected for this position will work at the

flagship office of Squlpt Body Shaping in Agoura Hills, within its marketing

department. Squlpt Body Shaping is an equal opportunity employer and does not

discriminate on the basis of age, disability, sex, gender identification, sexual

orientation, genetic information, national origin, race, religion or any other

protected class. We encourage diversity and all qualified applicants to apply.

If you are a star at building relationships with Press and Influencers, have a passion

for story -telling and brand building and are ready for your next move, we would love

to hear from you. Come join out growing team!

SQULPT

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