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Searching for a Digital Content Manager to join a leading creative advertising agency! Responsible for publishing creative assets, experiences and digital content across client websites and platforms.
Hybrid role, 3 days per week onsite in Sunnyvale, CA.
Responsibilities:
- Build, edit and publish content for all of the client’s web properties.
- Work collaboratively with business partners to ensure content structure, content, easy accessibility meets with our style guidelines to be published to a wide audience, as well as keeping it meaningful to a specific target audience.
- Ensure accuracy and timeliness of content, self and peer quality assurance, validating appropriateness of content and of content presentation. Problem solve and communicate effectively when standards of web content is not in line with standards.
- Work in staging environment and a set workflow to get business approval before publishing and aligning with specific publish dates. Ensure consistent usage of key vernacular, correct formatting and other communication standards.
- Assist with the design and construction of web pages on updates, new pages and sites, including graphical design, navigational design and page layout.
- Participate in interdepartmental workgroups and activities as appropriate.
Qualifications:
- Bachelor’s degree or equivalent experience.
- 4+ years experience in a web publishing environment.
- Working knowledge of content management systems, Drupal a plus.
- Working knowledge of internet and web technology, including HTML, CSS and JavaScript Understanding of client-side code quality as it relates to semantic web, accessibility and SEO Familiarity with user-centered design, mobile/responsive design and use of videos on the web Experience in agile development is a plus.
- Proven track record on successfully leading projects.
- Strong innovation, creativity, and problem-solving skills.
- Excellent communication skills, both written and verbal.
- Attention to detail and strong client service skills are a must.
- Quality assurance of one’s own work as well as peers.
- Strong decision making skills with the ability to prioritize work and negotiate compromises with business and technology partners as needed.
- Ability to communicate issues, root cause and resolutions to both technical and non-technical levels of the organization.
- Ability to work in a fast-paced, product-focused, team environment involving technical and non-technical individuals.
Synergy Interactive
SET ACTIVE is looking for a Social Media Manager to join our team. This role will be responsible for developing and maintaining strategies across all of SET’s social platforms. The right candidate will be able to multitask across all platforms while hitting our target market and work cross-functionally with all creative teams. This is an incredible opportunity for someone looking to work within a creative, fast paced environment.
RESPONSIBILITIES:
- Develop and maintain strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, Facebook, and Twitter
- Work closely with Brand Marketing team to align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition, and engagement/conversions
- Develop and maintain a monthly social media + posting calendar based on marketing objectives, notable dates, upcoming initiatives
- Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content 7 days per week, maintaining a relevant highlights section, and updating bios.
- Conceptualize compelling IG grid posts (1-2 per day), IG stories (5+ slides per day), and TikToks (1-3 per day) that accomplish our marketing objectives, encourage engagement, expand our reach, connect with our audience, convey our brand story/campaign narratives and drive sales
- Arrange grid for IG; pay impeccable attention to detail, adjust according to feedback, and evolve
- Change the bio on IG with relevant information leading up to drops, on drop days, and after drops
- Update IG highlights daily/weekly with relevant slides, and conduct monthly IG highlights audits to ensure highlights stay relevant and compelling
- Source and manage community UGC
- Oversee the production, editing, and posting of all TikTok content
- Maintain a pulse on TikTok trends, pivoting and adjusting strategy in real-time to keep up with the latest happenings
- Maintain a focus on engagement and KPIs while never straying from delivering an on-brand experience
- Work cross-functionally with all Creative teams (including Art Director, Graphic Designer, and Copywriter) to oversee the execution of social media content and campaigns; included but not limited to
-IG story content and creation
-Sourcing positive comments or tagged photos from community to use
-Coordinating with members of SET team to answer questions or create content for stories
-Working with Operations team to identify which products should be featured
- Work with Art Department to coordinate supplementary Social Media photoshoots as needed:
-Oversee logistics
-Ensure the correct models and locations are booked
-Ensure we have all samples needed, if not in office, pull from the warehouse
-Work with the creative team to create highly detailed shot lists for photoshoots
-Support Art Director, models, and photographers on site at photoshoots by assisting with styling and capturing a wide variety of creative behind the scenes photos and videos
- Monitor social media conversations and trends related to our brand, industry, and competitors. Gather insights, analyze data, and provide actionable recommendations to improve our social media strategies and enhance customer engagement.
- Work with the Brand Marketing team to Assist with the content creation and execution of paid social media advertising campaigns as needed.
- Set performance metrics specific to each platform; regularly measure, analyze, performance, and evolve social media strategy; report on statistics monthly
- Work with Marketing and Operations teams to analyze social insights in relationship to marketing KPIs and sales
QUALIFICATIONS:
- 3-5 years of experience working in a social media role; DTC e-commerce brand preferred
- Exceptional understanding of the intersection of social media and marketing with the ability to view social media through both a social and marketing lens
- Mastery of all major social media platforms, including emerging ones
- Proven history of conceptualizing and executing effective social campaigns from both a strategic and creative standpoint that meet marketing goals and deadlines
- Understanding of SET’s aesthetic with high aesthetic standards
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
- Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy
- Excellent verbal, presentation, and interpersonal communication skills
- Ability to excel in a fast-paced collaborative environment, multi-task and prioritize under tight deadlines
Salary Range: $100k
SET ACTIVE
Description:
This position is responsible for ideating, coordinating & assisting with digital marketing promotions for a well known content creator/ personality and his umbrella of brands. The candidate will be focused on content creation & execution, social media growth, audience development, and driving growth and revenue across the creator’s properties and e-commerce. The candidate will work closely with the team on the ground in Los Angeles as well as travel to attend activations & events to capture and distribute content on relevant social media properties. Turn around time for mobile content capture is expected to be within 24 hours.
Candidates must have expertise in all relevant social media platforms; including but not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, Triller, Tik Tok, etc. Candidates must also have expertise in content creation & editing. Daily duties will range from social media management, campaign set up, strategy, content creation, and distribution.
Roles & Responsibilities:
- Work with the management team to create content at events / activations with creative direction from the content creator / personality
- Record vertical content for creator’s IG stories and other social properties
- Provide content in timely manner to team for approval process
- Manage, optimize, & grow +6 social properties including Tik Tok, Instagram, FB, Snapchat,Yo and Twitch
- Conceptualize and successfully execute social media campaigns to increase fan engagement & reach (giveaways, follow to win, etc)
- Work with team on influencer marketing tactics, proposal generation, & execution
- Work with team on growing and developing Twitch brand, including daily stream schedule for the guys
- Create social media assets to support campaigns
Job Requirements:
- Expert level working knowledge of social media platforms referenced above
- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
- Creativity and willingness to think outside the box
- Proactiveness
- Strong teamwork skills and communication abilities with the ability to think quickly in real time
- Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and
- the ability to establish quick rapport
- Proficiency in creative programs, including: Premiere, FinalCutPro, Photoshop
- Degree qualified or equivalent
Measures of success:
- Consistent growth of above mentioned social properties
- Strong execution of campaigns referenced above
- Maintaining a self starter mindset with tasks / responsibilities
- Creating healthy & consistent flow of content within content creator’s eco-system
- Communicating well with content creator and other team members
- Proactive with bringing new opportunities and ideas to the table
- Meet deadlines for internal initiative
Cinematic Music Group
JOB SUMMARY
This part-time role requires a friendly self-starter to jump in and manage the already established brand content for Síol. This person will coordinate with the team on various tasks relating to press requests for information, new marketing materials, company efforts in new market development, coordination with our graphic designer, photoshoot coordination and assistance, social media management and tracking, and newsletter creation. They should have undeniable attention to detail, an orientation toward design, and an ability to develop a deep understanding of the Síol aesthetic and brand. The ideal candidate will thrive in a collaborative environment; our office culture is based on trust, transparency, communication, and humility. We thrive when we all act collectively, pitching in to help each other with whatever’s needed.
PRIMARY DUTIES / RESPONSIBILITIES
- Assist in press requests for photography, interviews, and project data
- Maintenance of tracking documents and preparation of quarterly marketing reports
- Assist with in-person photo shoots in the San Francisco / Bay Area as needed for tasks including but not limited to styling/staging assistance and extra hands
- Develop Instagram posts as directed by the creative team, as well as suggest new
- Coordinate with graphic designer for company marketing materials
- Work with the creative team in developing content, copy, and design for company newsletter
- Coordinate with printing vendors for established brand materials
- Liaise with the website team for existing website updates
- Assist with team events providing coordination and extra hands
- Assistance with the seasonal gift and holiday card coordination and distribution
- Managing contacts for newsletters, holiday cards, events, etc
KNOWLEDGE / SKILLS / ABILITIES
- 1-3 years related job experience
- Excellent written and verbal communication skills
- Organizational and time-management skills
- Familiarity with Miro, GSuite, and Instagram
- Photoshop and Adobe Suite are a plus
- A keen eye for detail and aesthetics; graphic design and photography skills a plus
- Local to Bay Area required, and San Francisco preferred
- Driver’s license and personal transportation to manage tasks as needed are a plus
- No sponsorship is available for this position
Position Status: Part-Time (6-12 hours/week)
Classification: Non-Exempt
Rate: $20 – 40 / hour – based on experience
Síol
Director of Brand Marketing
Richmond and Fairfield, CA
Company Background:
Rubicon Bakers and Just Desserts are two well-loved San Francisco Bay Area brands that recently joined forces. Together we strive to “Bake a Better World” by employing, training, and supporting people who need a second chance. We are a professionally run, rapidly growing, data-driven company, passionate about our products, our customers, and our team.
Our products are sold at thousands of stores across the country. For additional company details see rubiconbakers.com and justdesserts.com.
Position Overview:
As the champion of the brand, the Director of Brand Marketing is responsible for defining and managing the company’s overall brand strategy, brand positioning, brand voice, and brand personality to create buzz and drive growth. This is a critical role for an experienced brand strategist who thrives on execution and delivers results, including collaborating on brand creative, content publishing, PR, social media, and brand presence at events.
The successful candidate will be responsible for creating brand campaigns and experiences that build awareness and inspire advocacy. The Director of Brand Marketing works collaboratively with the sales leaders, including publishing, creative, demand generation, and product marketing, and partners with the team to ensure the brand story is reflected in all programs.
This individual is creative yet data-driven and can synthesize the qualitative aspects of brand marketing with the quantitative analysis necessary to track and report the impact of brand spending on revenue growth, awareness, consideration, and customer sentiment. This position reports to the Vice President of Sales and Marketing.
Responsibilities of the Role:
● Develop, communicate, and maintain a unified brand (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
● Develop and spearhead brand strategy and execution to increase awareness across all audiences, including customers, prospects, partners, media, analysts, and investors.
Responsibilities of the Role:
● Collaborate with the team on content strategies that delight customers, prospects, and partners as a core part of the Rubicon Bakers brand strategy
● Lead the execution of all brand marketing campaigns, including media planning, media mix, channel allocations, and measurement tools
● Participate in public relations strategy and communications
● Lead social media and brand reputation management
● Lead and direct external agencies responsible for the development of creative campaigns and execution of brand initiatives
● Inspire and collaborate to break through the clutter, reinforce the brand promise, and capture the market’s imagination
● Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty
● In partnership with the sales team, develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, and brand reach
● Lead new product development ideation, development, and cross-functional process in collaboration with R&D
● Manage Marketing Budget
● Stay abreast of the latest technological advancements, evaluate applications to company assets, and make recommendations on adoption based on understanding both business and consumer needs
● Provide continuous analysis and reporting around the competitive environment and consumer trends, including market intelligence and product pricing audits
What We Are Looking For:
● BS degree in business, marketing, or 10+ years in a related field
● 5+ years leading brand marketing with experience in B2B Sales required
● Excellent strategic vision, leadership skills
● Highly analytical and data-driven
● Demonstrated experience building a brand and managing creative expression
● Extraordinary storyteller with a passion for creativity, brand, and design
● Proven experience growing brand awareness with key identifiable metrics and reporting
● Excellent verbal and written communication
● Flexibility and nimbleness—no job being too small or too large
● Experience driving brand awareness and fostering brand loyalty and customer advocacy
Behaviors & Qualities We Value:
● Initiative
● Ownership
● Curiosity
● Collaboration
● Optimism
● Respect
● Humility
● Innovation
What We Provide:
● Opportunity to work on exciting, strategic projects in partnership with key leaders: showcase your technical skills to make a big impact on the profitable growth of Rubicon Bakers and Just Desserts
● A culture focused on ensuring the health, safety, well-being, and professional growth of its employees
● Support and mentorship from team members who are authentic, good-natured, and highly skilled
● Opportunity for career growth with a rapidly growing company
● Competitive compensation package
Rubicon Bakers, LLC
Event Marketing Assistant
We’re growing our events team and looking for 3-4 additional Event Marketing Assistants for our upcoming summer events. You’ll be promoting brands across Orange County at pop-up events, in-store promotions, trade shows, shopping malls, product launches, themed events and more.
This is a great position for graduates, career changers or anyone with an interest in marketing and the ability to relate to different people. We can offer short-term seasonal work for people wanting to learn new skills and earn good money and we can offer long-term work with continuous learning, growth potential and travel opportunities for people looking for something more permanent!
Responsibilities:
An Event Marketing Assistant’s primary purpose is to help a brand increase its market share. You’ll be capturing customers’ attention, qualifying them, and engaging with them in meaningful conversations. These positive interactions will help the brand improve brand awareness, enhance its reputation, and acquire new customers.
Requirements:
No specific education or work experience is required, but having studied or worked in the following fields can be helpful:
- Business, Administration
- Marketing, Communications
- Retail Sales, Product Demos
- Club Promotions, Hosting Events
- Travel, Reception, Guest Services
- Customer Service, Telemarketing
- Hospitality, Catering, Food Service
You’ll need to be 18+ years of age for this particular role because of the outbound nature and digital transactions. You’ll also need to be eligible to work in the US (we cannot provide sponsorship). Local applicants able to start within 2 weeks’ time are ideal, but we will consider various circumstances and notice periods. A solid work ethic and desire to exceed are important because your earnings are based on performance.
For Consideration:
Please send your resume through the online application process. We’re looking to grow our team ASAP, so you might hear back from us the same day you apply!
Job Type: Entry-Level, On-Site
Hours: Full-Time, Somewhat Flexible
Job Duration: Permanent or Temporary
Average Weekly Pay: $750-$900 (OTE)
Office Location: Santa Ana, CA
Event Locations: Across Orange County
Method Branding
Marketing Assistant | Entry Level
We’re growing our marketing team and looking for 3-4 additional Marketing Assistants for our upcoming summer events. You’ll be promoting brands across Orange County at pop-up events, in-store promotions, trade shows, shopping malls, product launches, themed events and more.
This is a great position for graduates, career changers or anyone with an interest in marketing and the ability to relate to different people. We can offer short-term seasonal work for people wanting to learn new skills and earn good money and we can offer long-term work with continuous learning, growth potential and travel opportunities for people looking for something more permanent!
Responsibilities:
A Marketing Assistant’s primary purpose is to help a brand increase its market share. You’ll be capturing customers’ attention, qualifying them, and engaging with them in meaningful conversations. These positive interactions will help the brand improve brand awareness, enhance its reputation, and acquire new customers.
Requirements:
No specific education or work experience is required, but having studied or worked in the following fields can be helpful:
- Business, Administration
- Marketing, Communications
- Retail Sales, Product Demos
- Club Promotions, Hosting Events
- Travel, Reception, Guest Services
- Customer Service, Telemarketing
- Hospitality, Catering, Food Service
You’ll need to be 18+ years of age for this particular role because of the outbound nature and digital transactions. You’ll also need to be eligible to work in the US (we cannot provide sponsorship). Local applicants able to start within 2 weeks’ time are ideal, but we will consider various circumstances and notice periods. A solid work ethic and desire to exceed are important because your earnings are based on performance.
For Consideration:
Please send your resume through the online application process. We’re looking to grow our team ASAP, so you might hear back from us the same day you apply!
Job Type: Entry-Level, On-Site
Hours: Full-Time, Somewhat Flexible
Job Duration: Permanent or Temporary
Average Weekly Pay: $750-$900 (OTE)
Office Location: Santa Ana, CA
Event Locations: Across Orange County
Method Branding
Firm Overview:
Scharf Investments is a focused investment management firm with around $4.5 billion in assets under management and a top-tier long-term performance record. For over 40 years, the firm has provided disciplined portfolio management for individuals, retirement accounts, trusts, family offices, corporations, endowments and foundations across separately managed accounts and mutual funds. Portfolios are managed with a strict focus on valuation, margin of safety, portfolio concentration, investment flexibility and long‐term perspective. Investment solutions include mutual funds and separate accounts, offering exposure to equity, multi-asset, and fixed income investment strategies.
Job Description:
The Director of Marketing & Communications is a critical role responsible for management of marketing, communications and community engagement, as well as the development of strategies to support revenue generation, brand awareness and consideration, reputation management and other enterprise goals. We are seeking a proactive, creative team member who is self-starter, values collaboration, has a passion for smart marketing, and can think both strategically and tactically.
This position is responsible for developing and implementing the Companies’ overall marketing strategy and efforts to enhance Scharf’s Private Wealth, Institutional, and Mutual Fund channels. The Director of Marketing & Communications focuses on three key areas: content, digital, and data. This individual will work across the organization to support marketing plans that drive brand and product awareness, website traffic, client engagement and lead generation. Marketing touchpoints include email marketing, presentations, marketing collateral, videos, RFPs/DDQs and databases, websites and social media, paid and earned media, and virtual and in-person events. The role reports directly to the Executive Team.
Job Responsibilities:
• Leads digital marketing initiatives from planning through execution
• Creates marketing assets/materials and manages all facets of execution needed for marketing plans, including the development and editing of marketing content, and dissemination across digital channels
• Works with subject matter experts to develop content and thought leadership
• Manages end-to-end marketing collateral maintenance for investment strategies and funds (collateral includes presentations, fund overviews, commentaries, event materials, etc.)
• Tracks results of marketing programs, including digital, social media, and campaigns, and provides meaningful and regular reporting on marketing, communications and community engagement KPI’s for leadership, with goal of sharing progress and further optimizing efforts
• Enhances and evolve Company’s owned digital channels (websites, social media, platform marketing) and oversees paid digital advertising and content marketing strategies to drive leads and meaningful traffic
• Ability to measure, analyze and demonstrate impact on brand, lead- and revenue-generation
• Supports and executes email marketing campaigns, including template design, list segmentation, and A/B testing
• Coordinates and manages conferences, events and webinars, including developing and preparing agendas, securing speakers, giveaways, presentations, and other collateral as needed
• Provides strategic communications and PR guidance to Executive Team and oversees timely, accurate and impactful communications planning for both internal and customer-facing events
• Oversees community engagement including philanthropic contributions, refinement of philanthropic goals and desired areas of impact, events participation and volunteerism metrics in support of Company culture.
• Leads the compliance review process of various marketing materials
• Stays abreast of marketing and industry trends, and makes recommendations to most effectively market and drive business
• Partners on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide initiatives
Qualifications
• 5+ years of relevant marketing experience; financial services experience preferred
• Bachelor’s degree required
• Digital marketing experience is strongly preferred
• Exceptional project management and organizational skills with the ability to work in a fast-paced environment
• Results-driven, high-performing individual with excellent attention to detail
• Strong written/oral communication and interpersonal relationship skills
• Proficient with Adobe Creative Suite (InDesign, Acrobat) and Microsoft Office Suite (PowerPoint, Excel, Word)
• Experience with marketing automation and email marketing tools a plus (Salesforce, Pardot, WordPress, Google Analytics)
Scharf Investments, LLC
Are you a trailblazing Social Media Director with a passion for building brands that leave a lasting impression? Are you someone who thrives in a collaborative and vibrant work environment, where your creativity is celebrated? Well, your dream role is just a click away!
Director of Social Media, CPG
Location: Los Angeles (Burbank, CA) area
Job Type: Full-time, Hybrid, 3/2, (3 in-office/2 WFH)
Salary Range: $150K – $190K + DOE
Company Culture: Hardworking, Fun, Collaborative, Innovative and Progressive
As the Director of Social Media,CPG you’ll lead the charge in shaping their global presence for their online brands. Get ready to dive into an exhilarating journey, spearheading the launch and growth of a new premium brand, supported by a very successful global consumer products company.
In this role, you will:
– Take the reins in managing and expanding the brand reach on social media platforms across the globe
– Craft innovative and impactful social media strategies, perfectly aligned with our company’s vision and initiatives
– Cultivate a positive and engaging consumer sentiment that resonates with our audience
• Supervise the creation, distribution, and community management of content across prominent social media platforms such as Instagram, Twitter, Facebook, TikTok, and Pinterest.
– Collaborate seamlessly with agency, Brand, and Marketing teams to support powerful campaigns
– Unleash your creative genius by implementing captivating ideas and promotions that boost relevance, engagement, and community growth
– Stay one step ahead of social media trends, utilizing cutting-edge practices to enhance customer experience and drive sales
– Set and track performance goals, dive into data analysis, and present actionable insights for continuous improvement
– Lead and inspire an in-house Social Media team, taking home awards for your team’s brilliance
As a successful Director of Social Media, you’ll bring the following:
– A solid track record of 10-12 years successfully managing and launching social media programs for new and legacy brands, preferably in the Consumer Product Industry
– Global experience that adds a unique perspective to your approach
– Proven expertise in building and leading high-performing teams, with exceptional EQ and people management skills
– A strategic mindset that has driven successful organic growth campaigns, resulting in impressive sales outcomes
– Sharp business acumen and an innate ability to analyze social data and measure KPIs that impact business performance
– Mastery in presenting ROI to senior leadership, with the proficiency to leverage digital tools for game-changing insights
– Collaborative finesse in building strong cross-functional relationships that foster innovation and creativity
Our client offers a comprehensive benefits package, wellness benefits, a generous employer-matched 401(k) plan, life insurance, Paid Childcare Leave, and other benefits.
Ready to take on this impactful role? Apply now and be a part of a vibrant, forward-thinking team!
This is a full-time, hybrid (3/2) position in Los Angeles (Burbank, CA area). REMOTE work is not available. This is a highly urgent and top-priority role, so don’t wait to apply! We can’t wait to meet you! To apply, please submit your resume and portfolio link/case studies for immediate consideration.
Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.
icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.
icreatives
Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Marketing Manager
Job Description
As Marketing Manager your primary objective is to manage the marketing function for Westfield to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media. Leading conversations with our retailers, including luxury brands, this individual will help to drive sales and traffic to the shopping center through strategic digital campaigns and in-center events. We are looking for an individual who can be both strategic and hands on.
You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.
Day-to-day responsibilities will include strategic partnerships with the General Manager, Operating Management, Tenant Coordination, Facilities and Corporate Marketing Teams.
CONSUMER MARKETING & COMMUNICATION
- Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard.
- Work in partnership with the national Marketing team to curate and publish content to URW owned digital and social media channels, including monitoring, and reporting on content results.
- Partner with retailers to support openings, drive sales and promote offers and events.
- Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content.
- Work collaboratively and autonomously on multiple projects simultaneously with local and corporate partners.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- A sense of aesthetics and a love for great copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement.
- Develop and manage community relationships, outreach, partnerships, and sponsorships for the center.
- Implement the planning, development, production and execution of marketing programs, retailer relationships, branded elements, and communication.
- Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.
- Ensure all communication meets URW brand guidelines, standards, and tone.
STRATEGIC & FINANCIAL
- Work with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.
- Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
- Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan.
- Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.
OPERATIONAL
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
- Collaborate with the General Manager and Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
- Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.
- Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.
What We Are Looking For
- B.A. or B.S. degree preferred or equivalent experience.
- 3 to 5 years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operation experience.
- Retail or Shopping Center industry knowledge, experience or expertise preferred.
- Strength in leadership, strategy, marketing, and financial management.
- Familiar with digital and social media platforms and curating content.
- Knowledge of real estate and / or retail development, leasing, and operations.
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
- Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- While performing duties of this job, the employee is frequently required to sit and talk or hear.
- The employee is regularly required to stand and walk up to 8 hours a day.
- The employee must be able to communicate verbally in person and on the telephone.
- The duties of the job include bending and stooping, up to 4 hours a day.
- The employee is regularly required to use a computer and must possess the ability to multi-task.
- Lifting and carrying up to 35lbs for at least 15 minutes at a time.
Compensation
Exempt
$75,000 – $90,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully. We are pleased to announce our new hybrid schedule working 3 days per week in our Los Angeles and New York corporate offices and up to 2 days per week remotely.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us to Reinvent Being Together.
Unibail-Rodamco-Westfield