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Product Marketing Manager: Entertainment & Promotional Partnerships
Job Description:
· Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Product Marketing Manager to join our team and lead our efforts in promoting our game’s entertainment content and forging strategic promotional partnerships. If you have a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations, we want to hear from you!
Responsibilities:
- Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
- Responsible for the development and execution of marketing strategies to promote entertainment content, such as the movie, driving awareness and engagement.
- Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
- Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
- Advice on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, & optimize customer lifecycle management.
- Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
- Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
- Lead cross-functional projects including management of tasks, timelines, & deliverables.
- Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
- Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.
Requirements:
- Bachelor’s degree in Marketing, Business, or related experience.
- 5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
- Strong understanding of entertainment studios, including theatrical marketing & promotions.
- Proven ability to develop and execute successful omni-channel marketing campaigns.
- Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaborations.
- Creative thinker with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
- Ability to work collaboratively and lead large cross-functional teams.
- Strong organizational and project management skills.
- Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.
- Minimum 5+ years experience with Marketing Strategy Development.
- Minimum 5+ years experience with Creative Campaign Development.
- Minimum 5+ years experience with Project Management.
Compensation:
· $64 – $74/hr (W2/Non-Exempt)
Cypress HCM
About Tencent
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.
We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients’ digital transformation and business growth.
About IEG
Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company’s interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.
Job Summary:
- Based on the overall publishing and brand marketing strategy, responsible for developing and planning overseas influencer content and campaigns, collaborating with internal teams to ensure the execution, and effect review.
- Maintain relationships with key overseas influencers, build an influencer/content creator ecosystem, and provide publishing and user communication support for different product stages.
- Closely cooperate with mainstream content community platforms overseas, leverage platform resources, and promote product content ecology.
- Establish an evaluation system for influencer and content creator cooperation, and actively use content data tools to achieve efficient effect review.
Job Requirements:
- Bachelor’s degree or above, with at least 5 years of experience in overseas influencer and creator cooperation.
- Experience with large-scale influencer integrated campaigns, familiar with mainstream game influencers and content creators in NA & EU.
- Need to have clear logic and excellent communication skills, can use English as a working language.
- Possess good communication skills, responsibility, team collaboration ability, and stress resistance.
- Love games, familiar with mainstream game categories, senior gamers are preferred.
Tencent
Zavaz Media Group is a media digital group focused on innovation, with 3 main agencies, an influencer marketing central, programmatic agency that works specialized for each company and esports and sports entertainment and gaming company, with operations at different countries such as Mexico, USA, Madrid, CAM, Colombia.
We are searching for your talent as Influencer Marketing Sales Manger
for New York (NOT TRADITIONAL MARKETING PROFILES) with the following functions:
Important:
5-6 years experience selling influencer marketing campaigns.
· Should live at Los Angeles, California
*Must have important contacts with big six agencies*
The perfect candidate should be used to work with sales goals.
· Will grow our business by developing and executing an aggressive client acquisition sales strategy focused on influencer marketing services
· Will identify client´s needs and close new businesses in new markets
· Will develop proposals and pitches from clients.
· Should be able to maintain strong relationships with existing clients
· Should be able to expand our services with other agencies
· Should be able to understand our competitors
· Should be able to adapt and work efficiently in a dynamic environment within a team.
Please send your cv to: [email protected]
ZAVAZ Media Group
Cycle is a full-service creator marketing agency. We’re a longstanding leader in the influencer and content space, having executed award-winning, global programs with some of the biggest brands in the world. We serve as problem solvers for our clients, helping them grow their business through content and campaigns consumers love.
Cycle is a Wasserman company – learn more at www.cycle.media. Wasserman powers the business of sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, music artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Cycle seeks a Manager with creator experience that understands the social landscape and has a passion for creators and culture. The right candidate will execute creator campaigns, manage project leads, and build meaningful client relationships. They will work closely with internal teams and clients to ensure a streamlined and effective execution of projects. They will use their experience and understanding of the digital space to deliver impactful creator campaigns, in line with schedule and budget. This role will be located in Los Angeles, CA.
This is a fantastic opportunity for someone who is extremely organized, process oriented, and self-starting. Successful candidates will be able to lead campaigns successfully from beginning to end. They should be passionate about the evolution of the brand-customer relationship and enthusiastic about all things digital and social. Most importantly, they should be curious to learn and willing to put themselves in uncomfortable positions, constantly striving to push the boundaries of what is possible.
Responsibilities:
- Execute successful creator and talent campaigns across various clients and verticals
- Serve as client and internal primary point of contact, leading kick-off calls and weekly status calls
- Source, vet, recommend, negotiate, and contract talent based on client KPIs and budgets
- Demonstrate ability to negotiate with talent and agents, including at the celebrity level
- Partner with internal teams to understand client objectives, strategies, and goals; provide guidance on creative and talent recommendations, pricing, and internal requirements
- Facilitate communication and action between all departments (Account, Creative, Strategy, Production, and Executive Leadership)
- Efficiently manage deliverables, timelines, and budgets
- Prepare and present project reporting and recap decks, analyzing performance relative to the campaign objectives and providing actionable recommendations based on performance data
- Competently price out deliverables for RFPs, including exclusivity and usage, that are customized for client priorities
- Provide clients with real-time organic and paid optimization recommendations
- Maintain in-depth knowledge of the changing social landscape and industry trends and technologies
- Proactively provide recommendations and solutions to client asks, questions or issues
- Establish strong and trusting client and talent relationships
Requirements
- 3-4+ years of account or project management experience, with experience in executing creator and talent campaigns
- Strong organizational and execution skills with the ability to work across multiple projects
- Strong communication skills with cross functional teams and senior clients
- Ability to fully own projects through strong attention to detail and creative problem-solving abilities
- In-depth knowledge of creator marketing space with focus on all social platforms (Instagram, Facebook, Twitter, TikTok, YouTube, and Snapchat)
- Must be self-motivated, driven and able to work independently as well as part of a team
- Excellent interpersonal skills and comfortable with client facing role
- Proven ability to proactively present strategic counsel to client team
- Unparalleled commitment to excellence — working non-standard hours when necessary, travel as required, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
- Must be open to traveling
- Passion for social media and creator marketing
- Tech experience a bonus
Base salary range: $70,000 – $95,000 plus bonus potential if applicable for role
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.
Cycle
Our Client, a multinational mass media and entertainment company, is looking for someone to join their team as a Marketing Manager!
***This is a hybrid 6-month contract position that takes place in LA***
What You Will Be Doing
- Work closely with the team to prepare all presentations and campaign documents for internal and external meetings.
- Reviews/ provide feedback on cable schedules ensuring they reflect the approved strategy including the approved media mix and timing.
- Ensures timely launch of campaigns (Trailer, Main Campaign, etc.) and flags any delays or concerns.
- Monitors deadlines document for linear and digital creative and flags any delays or concerns.
- Ensures Airtable is properly populated with necessary assets and due dates and that all needs are being addressed/ clearly communicated.
- Reviews digital plan details including audience targeting inputs and confirms all executions deliver on the media plan’s overall strategy.
- Tracks and evaluates performance media metrics with the agency and reviews with the team.
Required Skills & Experience
- Minimum 5 years of related experience, including on-set production experience
- Proven ability to create digital/multi-platform solutions and impactful brand narratives
- Ability to balance production needs with Client expectations; acting as primary liaison between the two
- Keen eye for detail, strong organizational skills, and the ability to communicate effectively across teams to ensure the successful execution of their media campaign
- Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
- Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
Motion Recruitment
About the Role
Leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.
What You Will Do
The Manager, Content Planning will be responsible for supervising title intake and governance for all content coming to Content Platform. This role kicks off the process for bringing titles into scope for the service and partners closely with operational teams in China to shepherd titles through the content planning lifecycle.
• Day-to-day contact for communication with verticals across Content Planning needs, inclusive of coordinating and preparing data driven reports and summaries to aid end-to-end title planning, and high-level presentations for executives and internal partners.
• Maintain clean data through the lifecycle of a title.
• Analyze all content for gap analysis, scope cleanup, and reporting.
• Partner closely with collaborators as needed to remediate title details and help drive data integrity and process optimization conversations.
• Represent Content Platform Content Planning & Scheduling in meetings with a professional and hardworking demeanor.
• Handle any challenges with a solution-oriented mentality, and act as project manager for ad hoc requests and deliverables as they arise.
Required Qualifications & Skills
• 5+ years of experience in a field related to slate planning, content strategy, content curation, localization, lifecycle planning, and project management, ideally in digital media and entertainment.
• Excellent leadership, communication, interpersonal, and problem-solving skills.
• Strong diplomatic mentality and proven record working well in a team environment and across a matrixed organization.
• Meticulous attention to detail and a dedication to accuracy.
• Ability to identify and complete opportunities to improve title planning and recommend solutions that drive impact to the business.
• Strong emotional intelligence and collaborative spirit.
• Ability to adapt quickly to new technology and constantly evolving organizations, and to thrive in very fast-paced working environment.
Preferred Qualifications
• AVOD or Linear TV experience is a plus.
• Familiarity with localization processes is a plus.
– Experience in cross-border team collaboration is a plus.
PERSOLKELLY
Our client is a provider of Global Media and Entertainment content. They are expanding globally and has operations in America, Asia and Europe.
The ideal candidate is critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen.
You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.
Key Responsibilities:
- Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
- Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
- Create and define the segmentation strategy that enables personalization at scale
- Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
- Produce, share and present strategy, results and insights to senior leadership and across the organization
- Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
- Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals
Key Requirements:
- 6+ years CRM experience
- In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
- Strong analytical prowess with proven ability to derive insights that create actionable initiatives
- Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
- Ability to effectively prioritize and execute tasks in a fast-paced environment
- Strong storyteller with experience building compelling and creative campaigns
- Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)
- Strong understanding of media landscape, specifically in streaming and subscription
based services
- Prior experience working with international audiences and/or online communities
Crownn Company Pte Ltd
Sr. Manager of TV Marketing Strategy & Analytics (Strong in SQL)
Contract: ASAP – Oct 11, 2024
Pay Range: $85-95 / hour DOE
Location: Burbank, CA (Onsite Mon-Thurs, Remote Friday)
Looking for candidates with strong data management experience and SQL, plus an understanding of metrics/KPIs, and a media/streaming background.
The Senior Manager of TV Marketing Strategy and Analytics will play a critical role in shaping the long-term strategic vision for how TV Marketing Group measures and reports performance metrics. He/(she) will drive new processes to create consistency across TV brands.
The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.
Responsibilities:
- Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across multiple brands.
- Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
- Refine and enhance the reporting process in coordination with Marketing Planning & Analysis.
- Provide insightful interpretations of data to make it consumable for executives.
- Conduct in-depth analyses of title-level performance and address brand-specific reporting needs.
- Establish databases and resources to facilitate more thorough analyses.
- Contribute to the creation of performance narratives post-title launch.
- Examine historical performance trends to inform future expectations.
- Develop and iterate regular reporting for Marketing, including weekly awareness and content reports.
- Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations.
- Provide regular updates to leadership and supporting teams regarding marketing performance.
Requirements:
- 7+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting
- Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment
- Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities – often with minimal direction
- Ability to interface and build relationships with diverse stakeholders at all levels of the organization
- Willingness to be flexible and adaptable as the business need changes
- Strong knowledge of the media landscape, especially in LatAm and EMEA
Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
Russell Tobin
Position: Senior Digital Marketing Manager
Location: San Diego, CA
Job Type: Full Time
Looking for a groove enthusiast. We’re not just offering a job, we’re inviting you to become part of BPM Music’s Digital Marketing Symphony! If you’re a maestro in the digital marketing realm with a passion for turning campaigns into chart-topping hits, read on!
What you’ll do
- Digital Maestro: Spin your magic on comprehensive digital marketing strategies to make BPM Music a global sensation.
- Beat Explorer: Dive into the music community, crafting creative strategies for new customer acquisition that resonate like your favorite chorus.
- Ad Mixologist: Mix it up across Google, Facebook, Instagram, TikTok, and YouTube, creating unforgettable digital ad campaigns.
- Social Soundtrack Curator: Shape the vibe on social media with content that hits the right notes and connects with our audience.
- Lead Generation Virtuoso: Play the lead in SMS and other campaigns, composing tunes that generate a buzz.
- Email Composer: Take the stage in email marketing, orchestrating campaigns that captivate and convert.
- Website Virtuoso: Collaborate with the web development team to ensure our online presence hits all the right notes.
- Analytics Virtuoso: Analyze campaign metrics like a pro, transforming data into actionable insights.
- Symphony Reporter: Keep stakeholders in tune with regular reports on our digital marketing melody.
- Trend Tracker: Stay ahead of the curve on industry trends, tech breakthroughs, and digital marketing best practices.
Who you are:
- Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field (Master’s degree preferred).
- 5+ years of experience orchestrating digital marketing masterpieces, preferably in the music or entertainment industry.
- Proven track record of transforming digital dreams into reality.
- Deep understanding of the digital advertising, social media, and email marketing
- jam.
- Skills in analytics tools like Google Analytics, Facebook Analytics, and the magic
- of Klaviyo.
- Stellar communication and collaboration skills – you’ll be the conductor of our
- marketing orchestra.
- Creative thinking, problem-solving skills, and a genuine love for music!
Ready to drop the beat with BPM Music? Hit play on your career and send your resume with a cover letter. Let the music journey begin! #BPMRockstar #DigitalMarketingMaestro
The Perks of Being in Our BPM Crew:
- We’ve got you covered with comprehensive health coverage to keep you in top-notch shape.
- 401(k): Plan for the future while you rock the present. We’re all about building your financial harmony.
- Paid Time Off: Take the time you need to recharge and come back ready to hit those high notes.
- Free Onsite Parking: Your commute just got a whole lot smoother – enjoy hassle-free parking right at the office.
BPM Supreme
ABOUT:
For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity, and imagination.
Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™, and more, as well as licensed properties from premier partners like Cat®, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.
JOB DESCRIPTION:
Funrise is seeking a Brand Manager to join the Marketing team. This position will lead the creation, implementation and execution of brand strategies designed to drive sales, consumer engagement, market share growth, revenue growth, and profitability management. The ideal candidate is an experienced brand marketing strategist with excellent presentation skills and executive presence.
RESPONSIBILITIES:
- Drive portfolio growth, brand experiences, and marketing strategies
- Develop and execute projects for existing brands and new platforms
- Lead internal support centers and agency partners for brand management
- Build strong cross-functional relationships
- Focus on productivity, efficiency, and solution-oriented approach
- Lead and execute seasonal brand planning process
- Craft compelling presentations for internal and external stakeholders
- Own International Marketing inquiries and on-brand execution
- Drive 360-marketing strategies to boost consumer demand
- Support upfront planning and budgeting with Director oversight
- Maintain awareness of brand financials and implications for marketing investment
- Act as a problem solver for cross-functional partners
- Showcase executive presence and strategic leadership ability
- Other duties as assigned per business needs
REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of brand management within the toy industry required
- Campaigns experience across TV, digital, social, PR, and retail
- New product innovations and launch experience
- Brand lifecycle experience and retail industry knowledge
- Mass market experience, especially in Kids/Family marketing, Toy, or quick-turn fashion
- Diversified experience with proven success in big and small companies, start-ups, and entrepreneurial ventures
- Strong analytical skills and ability to resolve complex problems
- Ability to work independently in a fast-paced environment
- Excellent presentation skills and executive presence
- Ability to synthesize data into compelling stories
- Proven ability to represent a brand internally and externally
Location: Sherman Oaks
Hybrid, Full-time, Exempt
Compensation: $80k-$160k
Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Funrise