Chicago Casting Calls & Acting Auditions

Overview:

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead our digital marketing efforts. The successful candidate will be responsible for developing and executing digital marketing campaigns that drive business growth and brand awareness. As the Senior Digital Marketing Specialist, you will work closely with our marketing team, sales team, and external partners to develop and implement a comprehensive digital marketing strategy.

If you are a highly motivated, results-driven digital marketer with a proven track record of driving growth and revenue, we encourage you to apply for this exciting opportunity. As the Senior Digital Marketing Manager, you will play a critical role in shaping our company’s digital marketing strategy and driving our success in a rapidly evolving digital landscape.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy across various channels, including email, social media, search engine marketing, and display advertising
• Create and execute targeted digital campaigns that drive lead generation and revenue growth
• Analyze and report on campaign performance, making data-driven recommendations for continuous improvement
• Work closely with the content team to create and distribute high-quality content that drives engagement and conversions
• Collaborate with internal and external teams to develop effective landing pages and marketing materials
• Stay up-to-date with industry trends and best practices, and provide recommendations to improve the company’s digital marketing efforts
• Develop and execute social media marketing campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Collaborate with internal and external teams providing trade shows, conferences, product design, and workshop support
• Manage digital advertising budgets across various platforms, ensuring cost-effective use of resources to achieve maximum ROI

Requirements:

• 5+ years of experience in digital marketing, with a proven track record of driving growth and revenue
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and digital advertising
• Experience with Google Analytics and other digital marketing analytics tools
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Excellent communication skills, with the ability to effectively communicate digital marketing strategies and initiatives to other teams and stakeholders
• Creative thinking skills, with the ability to develop and implement innovative digital marketing campaigns and initiatives
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Experience in B2B marketing is preferred
• Highly desire experience with Apollo, Outreach.IO, and Microsoft Dynamics

What you will get with ELEKS:

• Above average compensation
• Close cooperation with a customer
• Challenging tasks
• Competence development
• Ability to influence project technologies
• Projects from scratch
• Team of professionals
• Dynamic environment with a low level of bureaucracy

About ELEKS:

ELEKS is a custom software development company. We deliver value to our clients, thanks to our expertise and experience gained from working as a software innovation partner since 1991.

Our 2000+ professionals located in the Delivery Centers across Eastern Europe and sales offices in Europe and North America, provide our clients with a full range of software engineering services. These include product development, QA, R&D, design, technology consulting and dedicated teams.

ELEKS

Team Town is Canada’s newest and leading destination for Team Sports. Our commitment is to bring top-quality team sports equipment to Canadians across the country. We cater to the needs of athletes of all skill levels and ages by providing them with the best possible gear and equipment to enhance their performance on the field, court, or rink.

Whether you’re a seasoned athlete or a novice trying to get started in a new sport, Team Town has something for everyone. From beginner-level equipment to professional-grade gear, the company has it all. Our customers will be able to take advantage of expert advice from the knowledgeable authentic and friendly staff who are always on hand to help customers find the right products to suit their needs.

YOU are a coach, athlete, and player. You have in depth knowledge of the products we carry because you play in the arenas, courts, and fields of these sports. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best coaches, captains, teammates, and vendors in the business.

THE ROLE:

Reporting to the Director of eCommerce, the Manager is responsible for developing a team and leading all the tactical operations of specific eCommerce websites. The Manager will be comfortable operating at a strategic level and at a tactical level. The ideal candidate will have prior experience building websites, understanding user-experience, conversion rate optimization experience and the ability to analyze data to improve site merchandising. The role requires a candidate who is a natural leader, great communicator and able to influence cross-functional teams.

WHAT YOU’LL DO:

• Lead and develop an eCommerce team and agency to drive online sales and KPIs; focus on training and personal development plans
• Deliver on the development and execution of the e-merchandising annual operating plan; achieve objectives with a focus on core customer segments, retention and competitive landscapes.
• Responsible for the management of eCommerce operations including product onboarding process, inventory management, weekly promotions, online storytelling and U/X enhancements.
• Partner with cross-functional members to create marketing storytelling tiers, promotional analysis and site improvement initiatives in order to optimize the conversion rate (experience leading A/B tests an asset).
• Work collaboratively with key stakeholders to create necessary procedures and processes, while maintaining a customer-first mindset.
• Ability to analyze data/analytics and research to generate insights and new opportunities for growth. Opportunity to present recommendations to key stakeholders and lead approved opportunity from ideation to execution.
• Digital Product Tools; focus on improving tool capabilities, reporting on performance and tracking ROI.
• Partner with the eCommerce Director to create the annual operating plan and supporting budget recommendation. Accountable for owning the operating budget throughout the year.
• As required, participate in eCommerce special projects and new initiatives.

WHO YOU ARE:

• Bachelor’s degree in marketing, business, operations, and/or relevant field of study
• 3-5 years experience in leadership management roles with 3+ years experience working in an eCommerce related role (preferred experience building a website or strong site-merchandising background)
• 3+ years’ leading and maintaining a collaborative team environment
• Conversion rate optimization & A/B testing experience
• Experience working with content management systems and eCommerce backend systems
• Experience with analytic platforms. Able to analyze large amounts of data and create insights that improve the business.
• Strong understanding and expertise of SEO/SEM.
• Understanding of eCommerce P&L and forecasting considered an asset.

Team Town Sports

The Sustainability Specialist will implement and support Aviva’s Net-Zero programs to drive our insurance businesses and corporate functions to improve performance through better environmental and social outcomes. We are seeking a business sustainability professional with demonstrated experience and expertise in multi-functional teamwork, relationship-building, strategic planning, and project management experience who will support sustainability practices across the organization to meet Aviva’s dedication to be net-zero by 2040.

What you will do

• Develop Analytics and Technology solutions that will provide Monitoring, Forecasting and Predictions to meet Aviva environmental sustainability commitments.
• Collaborates with a wide variety of (internal and external) business partners to define and drive business intelligence/management information requirements, leading to insights which will implement and track our sustainability targets.
• Create executive presentation materials, metrics and performance reports, and ad hoc requests including crafting analysis, conclusions, and facilitating associated actions
• Ensure clear governance, detailed execution, and communicate results, this includes:
• Measuring and reporting on progress on agreed KPI(s) against the strategy goals
• Develop action plans to supervise progress
• Reporting, Reporting Distribution and Publications
• A clear understanding of business needs and strategy with ability to communicate and complete requirements.
• Lead data sourcing, mapping, program management, and development.
• Maintains breadth and depth of knowledge applying enterprise and industry / market trends and regular benchmarking exercises.
• Stay update-to-date with Environmental and Government regulations relating to Sustainability initiatives and targets.
• Develop, lead, and handle various key projects and assignments as the need arises, including project plan development, business case development, strategic oversight, and management.

What we are looking for :

• University degree in Business Administration, Actuarial Science, Data Science, Statistics or Math, or related field
• 5+ years BI Analytical Experience preferably in the insurance or financial sector
• Strong Technical Skills – SAS.
• Proficient in Programming & Querying languages (SQL, Python, or others)
• Proficient in Excel, Word, PowerPoint
• Strong business knowledge and technical skills to advise and recommend optimal, relevant, and accurate information to the business for decision making purposes.
• Self-starter and proactive attitude with capability to effectively implement end to end deliverables.
• Well-Organized, resourceful, efficient and ability to manage various partner and projects timelines concurrently.
• Strong written and verbal communication skills with experience presenting at all levels.
• Strong customer focus and relationship management skills.
• Both a strong leader and team player
• Ability to acquire new technical abilities to keep pace with evolving data landscape.
• Strong analytical skills and detail oriented.
• Proven track record to embrace and lead change, be highly adaptable and flexible, decisive and display excellent judgment.
• Strong consulting skills, ability to influence partners.
• Effectively works within a matrix & complex environment.
• Team leadership skills.
• Insurance or Financial Background.
• Previous experience in Visualization Systems – Qlik, Business Objects, Tableau, etc.
• A solid understanding of Aviva’s in-house systems (General; RTM; RTG, MINDS; SAS; Guidewire)
• Understanding of data flows and data relationships between systems

What You’ll Get:

• Competitive rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.
• Start with 4 weeks of annual vacation
• Exceptional Career Development opportunities.
• Hybrid work model
• We’ll support your professional development education

Aviva Canada

Walmart Connect is seeking an experienced Data Stewardship and Governance leader who will focus on the development of systems, processes, programs, and policies that guide the protection and curation of valuable Walmart omnichannel and user data. You will lead the strategic effort around use of data as well as inform the organization’s data and privacy strategy. We are looking for demonstrated performance in a constantly changing, ambiguous environment, and problem-solving leadership with limited oversight.

Responsibilities

• Develop, promote, and manage policies and processes regarding data to and use of data at non-Walmart entities, including assessment strategy, internal communications and training, and on-going program management.
• Develop an in-depth understanding of online tracking vendors and Walmart internal privacy, infosec and compliance policies to determine most appropriate partnerships
• Manage the vetting and onboarding of an online tracking vendor at Walmart Connect
• Design and iterate on privacy-related guidelines and procedures. Strategically evaluate legislative and platform-level privacy implementations and their impact to the business to drive solutioning.
• Contribute to business strategy and policy/legal initiatives to mitigate data leakage and privacy risk
• Work cross-functionally with Walmart compliance, governance, and legal teams to ensure adherence to Walmart’s corporate data governance and privacy policies and standards.
• Define, develop, and document procedures for increasing data availability and quality while promoting responsible data usage and access controls.
• Manage stakeholder expectations and communicate with internal teams and external parties to provide technical and business feedback
• Represent the company’s perspective while serving as the liaison between legal, engineering, privacy compliance, infosec and sales
• Design an end-to-end diagram of purposed solution including entire ecosystem from when data is transferred from Walmart to it being processed and stored by vendor
• Process security and privacy assessments for tracking initiatives
• Document potential business risk and escalate it to leadership for consideration
• Serve as the subject matter expert relating to online tracking initiatives

Preferred Qualifications

• 4+ years experience within a technical program/media partnership support role
• Basic understanding of Advertising or eCommerce space
• Understanding of what “tracking technologies” are and why an advertising/ecommerce business utilizes them
• Proven track record of taking ownership and driving results
• Experience interfacing and communicating with both business and technical stakeholders
• Fluent written and spoken English

Additional Preferred Qualifications

• Start-up environment and technical management experience a big plus
• Experience with ServiceNow, Jira, Salesforce (sales, service, knowledge base or communities)

About Walmart Connect

At Walmart, we’ve led retail for over 60 years by keeping our customers’ needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.

Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.

Walmart isn’t simply the world’s most successful retailer — we’re the world’s largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us.

#wmc

Walmart Connect

ABOUT TRUE BOTANICALS

True Botanicals is a sensual eco-luxury DTC beauty brand on a mission to prove that we do not—and should not—have to choose between safe and natural products or luxurious and effective ones.

True Botanicals’ innovative formulas are raising the bar on clean beauty and sustainability. Our skincare line is made with the highest-quality ingredients, backed by clinical trials, and certified MADE SAFE – formulated without over 6,500+ known toxins. And word has gotten out: True Botanicals has been featured in influential publications from Vogue to The Wall Street Journal. We’ve also won the support of influencers and celebrities, including Olivia Wilde, Laura Dern, and Brooke Shields.

Based in Mill Valley, California, our small but big-hearted team is made of passionate individuals with diverse resumes, including former Fenty Beauty, Google, Condé Nast, and BareMinerals employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.

ABOUT THE ROLE

True Botanicals is looking for an all-star Digital Creative Coordinator to join our marketing team and support the brand’s e-commerce and creative efforts. We are looking for a candidate who is willing to come to the Mill Valley office on an a regular basis, passionate about skincare, eager to learn and ready for some hands-on beauty marketing experience. 

The Digital Creative Coordinator will work closely with the Senior Marketing Manager and cross functional team members to carry-out processes and ensure the successful execution of marketing campaigns and initiatives. While this is a hybrid role, this position requires coming into our Mill Valley office on a regular basis. The ideal candidate has a love for digital organization, strong project management and communication skills and a desire to collaborate across departments. 

What you’ll do:

• Oversee site content including homepage creative, category and product page content, and seasonal pages for new product launches, marketing campaigns, and sales.
• Manage all components of new product set up including: copy, imagery and video assets..
• Assist with marketing reporting, asset briefing, management and organization.
• Partner closely with cross functional team members to ensure all creative and e-commerce needs are being fulfilled in a timely manner.
• Assist with photoshoot production and content development: attend content shoots (for product, model and celebrity), work closely with our creative team to develop. content for digital, social and broadcast platforms.
• Ensure our store merchandising is up-to-date, relevant, and elevated with accurate imagery, pricing, ingredients, videos, and more. 
• Help with executing our sampling program for our DTC Store & Subscriptions.

Who you are:

• 1-2+ years of marketing experience (beauty industry is a plus!)
• Exceptional written, verbal and interpersonal communication skills
• Ability to work in a fast-paced environment, manage multiple projects simultaneously and takes direction and feedback well
• A quick-learner and self starter who is able to prioritize tasks effectively
• Highly organized, detail and solution oriented
• Proficient in Microsoft Office, familiar with Shopify

BENEFITS

• 60% on-site, 40% work remotely (Plan to be in our Mill Valley office one day a week)
• Flexible time-off policy (Unlimited PTO Plan)
• Competitive medical, dental, and vision benefits, 401K + participation
• Access to amazing, natural-biocompatible skincare products that work!

At True Botanicals, we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

True Botanicals

At Bullard, we don’t create just products. We create life-saving solutions and experiences that turn customers into raving fans. Be part of a team that dreams up what’s next and does everything necessary to make it happen. Bring your passion, dedication and focus to help shape the future of Personal Protective Equipment!

We question the norm. Collaborate and learn from each other. Innovate based on end user customer insights and are not afraid to do differently. We deliver value to our end user and distributor customers. Our vision is to advance human safety to enable long, healthy, productive lives through innovative solutions.

Job Summary

The Marketing Manager – [Vertical] will have a growth mindset and solve market problems using the right products and the right messaging that reaches the right people. You’ll thrive in developing, implementing and overseeing strategies that communicate a product’s value to your markets. You’ll lead but collaborate with a talented team of sales professional, Product Portfolio Managers, and the Brand Activation Manager to create user personas, define the brand tone and voice, optimize our brand positioning with our channel partners and be an advocate for the customer journey and overall experience. The Marketing Manager – [Vertical] will drive sales enablement and own the overall promotion and channel for the Company.

• You own the marketing budget and P&L for your market and will be responsible for working with the Brand Activation Manager to prioritize the Brand Activation Teams resources to maximize opportunities.
• Understand and articulate the market positioning of products, and their competitive advantages.
• Design and help deliver customer training while identifying and developing sales enablement tools and programs.
• Lead and drive the strategic development and execution of your industry marketing plan and provide leadership for all deliverables.
• Work with the sales organization to turn customer segmentation, persona development insights, and channel performance data into campaign messaging strategies that drive customer acquisition.
• Lead and provide creative solutions across multiple categories including, product launch support, digital advertising/social campaigns, seasonal campaigns, roadmap planning, and platform development.
• Partner with Product Portfolio Managers and the Brand Activation Manager to ensure a consistent brand voice and cohesive customer journey across marketing efforts.
• Share key findings with the brand activation team as well as broader organization to inform opportunities in other areas.
• Responsible for creating powerful and unique product positioning that clearly defines competitive value, including successfully executing program and launch initiatives.
• Work with the sales organization to develop strategic channel targets and growth plans. Capitalize on channel marketing partnerships to promote Bullard from both within the customer’s organization and to their end user customers.
• You are responsible for developing and managing the end-to-end operations of the Company’s influencer marketing, key opinion lead and distributor council programs to drive brand awareness, success stories, content, and market insights.   

·        Use Salesforce as a tool for segmentation and classification of all prospects, customers, and distributor partners.

• Conduct market research and analysis to utilize metrics and data to  drive decisions and support market growth.

Qualifications

• BA/BS in marketing, business or relatedtechnical or business discipline. Master of Business Administration strongly preferred.
• 4 years’ experience in marketing, product management, brand management or related field.
• Ability and willingness to travel up to 25% when needed is also required.
• Experience with Salesforce a plus
• Growth marketing experience and can balance both an analytical and creative approach.
• You are a results-oriented professional with proven experience in storytelling.
• Self-motivated, self-managed. Gets stuff done – on time, on budget.
• You have a high degree of intellectual curiosity.
• Ability to translate technical concepts into clear, business narratives.
• Ability to think differently and challenge the status quo.
• The possessor of a great sense of humor.

Bullard

The Director of B2B Marketing will be responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. This role will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.

To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.

• Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clients
• Support the sales and client service teams in meeting their respective goals and in executing the campaigns
• Provide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client
• Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
• Ideate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking points
• Support the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experience
• Lead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.
• Maintain efficient and effective processes to execute custom marketing for marquee clients.
• Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.
• Develop marketing briefs and project plans to provide vision and direction for campaigns and initiatives
• Lead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.

Qualifications

• 7+ years marketing experience – B2B (B2B2C or B2C)
• Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue)
• Proven results in increasing brand/product awareness
• Salesforce experience or similar tool required
• Hands-on email marketing automation and execution experience is a must – preferably Marketo
• Adobe Analytics or Google Analytics experience is required
• Prior work experience with selling to corporate HR teams inthe benefits, health, or recruiting space is ideal
• Experience supporting a sales and service team

Pay: $90-$130,000/yr plus bonus

Additional Information

EBG offers outstanding employee benefits including:

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Centers (location dependent)
• Annual Day of Giving
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cardsto full-time employees to experience and enjoy the savings marketplace!
• Most benefits begin the first of the month after your start date

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

EBG

Reporting to the Director of Communications, the Senior Manager of Communications will be responsible for managing and executing a range of public relations and communications activities to support the Firm’s global strategy and business development goals. These activities include the full suite of media relations, internal communications, awards and rankings, byline articles, and other related projects to support the firm’s many leading practices and individuals, as well as the firm’s overall position in the market. This is a highly visible position requiring the ability to: manage and develop team members; successfully advise partners on potential press opportunities and prepare them for press interviews; successfully develop relationships with and work across various administrative departments throughout the firm, such as Recruiting, Diversity & Inclusion and Social Responsibility; efficiently manage a high volume of daily work with constantly shifting priorities; and bring a creative flair for developing ideas for public relations and successfully implementing them.

Primary Responsibilities and/or Essential functions:

• Identify opportunities for the firm to further support and elevate its profile through multiple channels, including media coverage, thought leadership initiatives, and other firm communication vehicles
• Assess and advise on risks associated with media engagement and other communications activities and propose best way forward
• Act as a spokesperson for firm announcements and in responding to inquiries from the media
• Develop effective relationships with partners and other key stakeholders, earning their trust and respect as a trusted resource on best practices related to public relations and media engagement
• Prepare partners and other stakeholders for media interviews, including developing materials, such as key messages and talking points
• Collaborate with Business Development and other colleagues in developing integrated external communications plans to support strategic initiatives, and in developing content for various uses
• Supervise and oversee members of Business Development Communications team, ensuring timely dissemination of Firm press releases and news items/deal announcements; submissions to many awards and ranking organizations; and placement of byline articles highlighting the broad strength of the firm, individuals and practices.
• Create original content for award nominations, website announcements, internal communications, and other potential marketing and business development uses, as needed.
• Proactively measure and report on impact of activities and ROI of communications efforts
• Special projects as they occur or are needed.
• Any additional responsibilities as required by manager.

Knowledge, Skills & Ability:

• 7+ years of PR, communications, or marketing experience, preferably in the professional services realm.
• Experience leading teams and supervising team members.
• Must have significant media relations experience.
• Experience developing and implementing public relations plans and activities
• Leader who can command a room and interface with individuals at all levels at the firm.
• Articulate with strong influencing and persuasion skills and superior ability to collaborate cross functionally and across offices.
• Team player who can effectively collaborate across all levels and departments within the firm
• Demonstrated track record of exhibiting good judgement
• Demonstrated ability to know how to package and pitch ideas to the media and other audiences
• Excellent organizational and multi-tasking skills and the ability to handle multiple projects on a regular basis.
• Ability to successfully prioritize multiple demands and meet deadlines under pressure.
• Impeccable attention to detail and creative flair.
• Familiarity/comfort with business and legal jargon.
• Aptitude for understanding new technologies quickly.
• Must be proficient in Microsoft Office, Adobe and other publishing software.
• Superior team player; positive attitude; high energy, drive, determination and collaborative nature.
• Previous experience working in a legal or professional services environment highly preferred

Education/Certifications:

• Bachelors Degree required.

Estimated salary range is $185,000 – $210,000. Compensation decisions within the range are dependent on the facts and circumstances of each case including but not limited to the individual’s skills, experience, and qualifications.

Weil, Gotshal & Manges LLP

About ByHeart

ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want all parents to feel amazing about feeding.

We build each product from the ground up: a team of pediatricians, breast milk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health inform our next-to-nature approach. We hand-pick the most wholesome ingredients from partners and farms that we consider family. We take pride in what we put in and in what we keep out of each recipe. ByHeart is only the 5th FDA-registered infant formula manufacturer in the US, and the only new infant formula brand to complete its own clinical trial in over 15 years. Our formula is blended in proprietary small batch process in our owned facility in Reading, PA with rigorous quality and safety controls. Parents deserve farm-to-formula accountability. Innovation isn’t easy, but we believe in a better feeding future.

With over $190M in pre-market funding, we take our investors and board members as seriously as we take our formula: they come from a vast landscape of expertise, ranging from life sciences development to consumer media and direct to consumer disruption, and more. We launched our Whole Nutrition Infant Formula in March 2022, and are advancing a pipeline of mom and baby nutrition products & markets to follow.

About Our Culture

A committed team is (and always has been) the fuel that propels ByHeart forward. ByHeart is comprised of world-class doctors, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in no-compromise nutrition, farm to formula accountability, parent partnership and net positive impact for babies (and their parents!), meaning all families (including those of our own ByHeart team) have the very best health choices – whenever and wherever they need them.

At ByHeart, we say people are our number one priority, but we want our actions to speak louder than our words: we offer a fully comprehensive benefits package to every employee on the team, plus flexibility to achieve personal work-life balance. Join us to empower parents with the very best nutrition choices for baby – from (even before) day one.

Role Description

Reports To: Victor Castro, General Manager – E-Commerce

Location: New York City, HQ

Start Date: ASAP

As we aspire to build a best-in-class customer lifecycle marketing program, ByHeart is looking for an experienced, strategic and operational leader who will be responsible for leading the vision, ownership, and implementation of our customer lifecycle marketing, customer retention, and loyalty and community strategy.

As a key partner to the Sr. Director of Customer Acquisition, VP of Brand, and Director of Parent Experience, this person will oversee all our multi-channel retention marketing programs across email, push, SMS, direct mail, and inserts with the goal of maximizing customer lifetime value and driving loyalty and brand affinity while increasing NPS and CES scores. The key metrics this role will be responsible for tracking and improving include: building and improving the health of our prospect lists, increasing conversion rate from prospects to customers, improving product refill rates, reducing customer churn, and increasing engagement with our brand and communities while building a fanatical customer base.

The right candidate must have a track record of successfully defining and executing short-and long-term customer retention and lifecycle marketing roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Finally, as with any start-up, we need a leader and a do-er; someone who can develop a strategy and delegate appropriately but also get in the weeds and execute programs, no matter how tactical.

This leader should be passionate about leading, mentoring, inspiring and collaborating with a team. ByHeart is building a culture where agility, humility, courage, energy, passion, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team is without compromise.

Role Responsibilities

• Oversee, refine and manage the end-to-end engagement and promotional strategy for retained customer cohorts
• Lead all current owned marketing programs and initiatives to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior
• Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current customer base, in line with new customer segmentation output, and implement productive tactics to grow revenue and AOV through retention, cross-sell and win-back initiatives
• Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
• Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Parent Experience teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging technologies to improve customer lifetime value
• Direct and monitor promo, email, sms, and campaign calendars; and implement plan modifications to optimize performance and quickly address shortfalls when they occur
• Partner and provide strong guidance to Product Management and Content teams to define targeted content and campaigns that increase customer engagement and purchase frequency
• Manage all retention marketing vendors, and as needed, onboard new third-party partnerships to enhance the end-to-end CRM marketing process across triggered, transactional, and ad-hoc campaigns
• Own, manage and enhance the ByHeart’s loyalty program strategy, and collaborate with growth marketing team to support referral program, to reward and retain our highest-value and most loyal customers, focused on participation and upward migration
• Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA and similar, and help team manage resolution of issues as they arise
• Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor & meet targets on monthly, quarterly and annual basis.
• Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of Retention and CRM strategies
• Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
• Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution

Skills & Qualifications

• 5+ years of retention marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions in a B2C environment
• Experience working in, and understanding the dynamics of consumer E-Commerce technologies a plus
• Expert knowledge of email / SMS / CRM marketing and reporting tools
• Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
• Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
• Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with digital product, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
• Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
• Bachelor’s Degree required in Business Administration, Marketing, or related field. MBA preferred.

The minimum annual salary for this position is $150,000 and the maximum is $165,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits

ByHeart

Senior Product Manager, Buying

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit. 

Job Summary: 

The Merchandise team is looking for Senior Product Manager, Buying/Merchandising, to be responsible for leadership and product line management for all facets of the merchandising process. You will work in cross-functional teams to successfully develop, design, and manage merchandise to drive a product line that meets business plans and long-term vision.

You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor. 

Responsibilities:

• Drive current/future growth of the department through the development of merchandise assortments;
• Develop a track record of success by consistently delivering on or above target results to plan;
• Develop creative and innovative strategies to drive a business plan;
• Understand and analyze competition and marketplace to enhance customer focus and develop innovative ideas;
• Manage OTB in order to drive and build business strategies;
• Work in conjunction with Planning to manage the OTB in terms of receipts, sales, margin, markdowns and weeks of stock;
• Lead and manage the line planning, pricing, and product creation process including style/color plan and sizing strategy;
• Analyze performance and plans to help identify sales and margin opportunities that can exceed the plan;
• Constant pursuit of providing on-trend product to the customer and driving department growth through assortment planning;
• Quickly adapt to changes/trends occurring in the business and marketplace;
• Effectively and efficiently lead business meetings; communicate, influence and negotiate with cross-functional teams to execute vision;
• Collaborate with the Visual team and ongoing management in the development and execution of floor sets;
• Lead, coach and develop junior buyers and Merchandise Assistant team to continually improve capabilities and performance needed to deliver business plan;
• Shift ownership and responsibility to direct reports and provide opportunity to demonstrate skills.

Qualifications:

• Bachelor’s or master’s degree;
• At least 7 years of experience in fashion buying and/or fashion product management;
• Excellent sense of style and knowledge of fashion trends;
• Strong product knowledge and a balance of analytical and creative abilities to positively affect the bottom line;
• Strong financial acumen and analytical skills;
• Language of work: French or English, excellent communication skills in English (written and spoken) are required in order to deal with international suppliers;
• Solid planning skills with experience managing an Open-to-Buy;
• Strong ability to work in teams and leadership skills;
• Good computer skills (Excel and/or equivalent software systems);
• In-depth understanding of our brand and its target market.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. 

Candidates that are retained will be called for an interview.

Groupe Dynamite