Chicago Casting Calls & Acting Auditions

Join the fastest growing media brand in the life sciences!

The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic B2B Marketing Manager to join its dynamic team. In this new role, you’ll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.

As the B2B Marketing Manager, you will:

• Develop innovative, omnichannel marketing campaigns that drive revenue across the brand’s core products and services
• Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
• Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
• Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brand’s premium subscription service
• Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
• Oversee brand’s highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
• Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
• Demonstrate ROI and provide regular outcomes reporting to company stakeholders

Requirements:

• College degree
• 7-10 years’ experience in B2B marketing
• Exceptional written and verbal communication skills
• Understanding of advertising-driven business model as well as paid content subscription models
• Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
• Ability to rapidly learn and adapt to new technology
• Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
• Passion for science or medicine a plus

We’re Offering:

• An opportunity to grow with an evolving, dynamic, and successful organization
• Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)

Interested candidates are encouraged to reply with a cover letter and resume.

www.genengnews.com

Informing, inspiring, and advancing global innovation to support a healthy, sustainable future

Mary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.

Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes. Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.

GEN (Genetic Engineering & Biotechnology News)

About Redwood

Redwood Software is on a mission to empower our customers with lights-out automation for all their mission-critical business processes. Redwood is the 1st SaaS-based automation platform specifically built for enterprise resource planning (ERP) with the ability to extend to all major enterprise applications. We are trusted by thousands of customers across 150 countries because we embrace every aspect of automation and believe every IT and business process that can be automated and should be automated. We help our customers elevate, innovate and accelerate their business and redefine the future with automation they can trust.

We pride ourselves on having an inclusive, supportive, and fun culture, giving you the opportunity to grow your career and build lasting relationships with team members and senior management.

About The Position

We are looking for a Product Marketing Manager who is knowledgeable and passionate about Enterprise B2B SaaS offerings. You will be the expert focused on how to position our offerings to impact our industry presence. You will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

Responsibilities

• Identify Redwood’s buyer personas and determine value, product and features messages.
• Define and execute the go-to-market strategy
• Research and analyze competitors to provide product, technology and business insight for competitive analysis, sales intelligence, and product positioning.
• Understand marketplace dynamics, including competitors, and produce effective sales tools to favorably position Redwood products.
• Assist in the development of product marketing collateral for downstream marketing and sales enablement including standard pitch presentations, data sheets, white papers, webinar presentations, blogs, e-books, and competitive battle cards
• Work closely with Product Management and other teams to execute best-in-class, timely product launches and initiatives, and help customers, press, and analysts understand why what we’re doing is valuable to the market.
• Collaborate with Demand Gen team on campaign strategy and asset development support
• Contribute to improving the Product Marketing related processes within Redwood

Skills

• 3+ years of product marketing experience in B2B, enterprise software and/or SaaS/cloud environments, and ready to hit the ground running by sharing and implementing best practices on day one
• Industry experience with IT and line of business decision-makers, buyers and influencers
• Strategic and analytical thinker with ability to synthesize technology to create compelling customer value propositions and content by persona
• Proven success in taking multiple products to launch, inclusive of day to day management
• Demonstrated portfolio of delivering impactful content spanning customer and sales facing deliverables
• Ability to produce own messaging and content as well as project manage marketing services resources to design deliverables
• Experience with creating competitive battle cards, sales plays, customer-facing PowerPoint decks, sales training presentations, and presenting at industry/customer events
• Strong written and oral communication skills
• Bachelor’s degree in business or technical field preferred; MBA or advanced degree a plus
• Knowledge of file transfer products a plus

Redwood Software

Social Media Manager

One of Southwest Florida’s most prominent agencies is looking for an experienced social media manager with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. This role will join our team to help support and deliver on actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.

Key Responsibilities:

• Write and develop social media plans
• Manage day-to-day posting and scheduling of relevant content and across social media channels for multiple clients
• Effectively implement client’s respective strategy into successful social media campaigns that achieve specific client goals and business objectives
• Consistently evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue
• Collaborate with other departments, to align and execute content marketing strategies across all relevant social media platforms
• Direct the execution of social graphics, visual content, animated GIF’s, Reels, and video to help promote engagement and brand awareness for clients
• Manage and support social influencer marketing for relevant clients
• Work closely with team to ensure alignment on specific campaigns and key messaging for clients
• Identify new social media trends to leverage with the goal of increasing awareness and revenue for our clients
• Leverage client budget to effectively execute social media and email campaigns that meet client’s financial and business goals
• Develop and report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement
• Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
• Regularly attend client meetings as needed

Professional Experience:

• 2-4 years’ experience in social media, developing organic strategies across multiple social media platforms
• Experience in launching social media campaigns across multiple channels
• Experience in collaborating with marketing teams to meet and execute creative and content needs for campaigns
• Experience in social content creation tools such as Canva or similar
• Knowledge and experience executing strategies for online reputation management and monitoring
• Experience in email marketing, with the ability to write, schedule and launch emails in Constant Contact, Active Campaign or MailChimp is a plus
• Agency experience is a plus, with experience managing campaigns across multiple industries

Knowledge:

• Expert-level knowledge of Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube, including best practices in writing for each platform
• Strong understanding of social media monitoring and management tools, such as Planable, HootSuite, Bit.ly, LinkT.ree Facebook Ads and Business Manager, Creator Studio, etc.
• Basic understanding of email marketing tools, including Constant Contact and MailChimp

Skills:

• Strong written and verbal communication skills with superb attention to detail
• Highly collaborative and invested in improving and growing the social media and email efforts to exceed client expectations
• Ability to multi-task and prioritize projects in a fast-paced environment
• Optimize and enhance client YouTube videos and channels to help support social media strategies and SEO
• A creative mindset
• Effective organization and time management skills

Priority Marketing

GENERAL SUMMARY OF POSITION:

The Brand & Marketing Manager is responsible for creating, planning, and implementing both product and brand recognition and promotional strategies across all brands of the company. These strategies must be both short and long range, targeted toward existing and new markets, and focused on consistent messaging to maintain brand continuity and drive demand for the brand & products through all channels.

DIRECT REPORTS: None

CORE & ESSENTIAL FUNCTIONS:

• Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Develop and implement strategic marketing plans, product launch plans, and brand plans to achieve corporate objectives across all brands.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Develop and manage the annual marketing operating budget for advertising, promotion, and trade shows as well as event planning; take corrective action when necessary to guarantee budget is maintained.
• Work in conjunction with the digital teams and outside agencies to plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail.
• Work directly with the product management and creative services team to develop and recommend product positioning, packaging, and pricing strategies that align with long-term market share goals.
• Lead market channel development activity and provide recommendations to optimize product and promotional performance.
• Serve as a liaison between the marketing team and sales team.
• Develop, manage, and communicate the advertising and promotional calendar with the sales team and customers.
• Work directly with product management, sales, and operations teams to assist in sales forecasting and set performance goals accordingly.
• Develop product training tools for sales force and monitor implementation/completion of training.
• Meet with key customers and assist sales representatives with maintaining relationships and negotiations.
• Review and analyze sales performance against marketing initiatives to determine effectiveness; guide the preparation of marketing activity reports and present to executive management.
• Represent the brands at trade association meetings/shows to actively promote the brands and products.
• Maintain responsibility for initial planning and execution of annual sales conference.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Other duties and projects as assigned.

QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:

Possession of a post-secondary degree or college degree. Minimum five years in brand/marketing management or a related field. Demonstrated aptitude for problem-solving. Capacity to determine solutions for customers. Be able to troubleshoot, display knowledge of product details, capabilities, and application techniques. Must be strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings. Proficiency in using Microsoft Office Suite applications.

Icon Protection

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: Provides Strategic Marketing leadership to communicate the Griffith Foods Brand across North America to enable awareness, positioning, and engagement, with internal and external audiences, about our Purpose, our Aspirations, our Products, and our People. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to support our customers’ success in the marketplace.

Essential Duties & Responsibilities:

• Develops an understanding of Griffith Foods Purpose Driven Strategy, our Long-Range Plan, its goals, and planned initiatives.
• Develops an editorial calendar with strategic content and directs creative execution to provide a consistent, targeted, and impactful messages across the Organization and selected external target audiences.
• Builds and maintains solid partnerships with assigned internal clients (Marketing, HR, Sales, Culinary, R&D, and other) to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
• Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
• Identifies and presents opportunities for consistency in messaging and customer experience across channels (from internal to external channels).
• Works with North America Leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
• Co-Leads and contributes to the roadmap and development of our Digital Transformation
• Active participation in the Crisis Communication process, leading the development and deployment of critical messages, internally and externally.
• Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
• Contributes ideas for new programs, researching and recommending innovative branding techniques.
• Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
• Leads the development of digital resources to enable our internal teams to tell our story and drive engagement with our partners.

Qualifications:

• BS degree in Communications, Journalism or Marketing with 5 years of professional experience in a Communications, Advertising or Strategic Marketing role.
• Demonstrated experience with all types of social media (e.g., LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.).
• Experience at a Food Company, ideally in Communications.
• Experience in Business-to-Business and clear understanding on how to create and deliver clear effective messaging.
• Strong presentation skills and versatile copywriting skills.
• Desire to take full ownership of assigned projects and can work independently.
• Strong and proven organization and communications skills.
• Ability to think creatively to solve complex problems.
• Ability to manage multiple projects simultaneously.
• Ability to collaborate with customers, technical subject matter experts, executive leadership and creative partners.
• Genuine excitement about fueling innovation with a future-forward technical product and highly skilled team of industry experts.
• Demonstrated leadership and influencing skills in a multi-functional business environment.
• Working knowledge of Microsoft Office and web content management systems experience.
• Travel 25%.

Griffith Foods

Company Description

MMIT, a Norstella company, is focused on solving the “what and why” of market access, and has been a trusted, go-to-market partner to more than 1,300 biopharma and payer customers for nearly three decades. MMIT believes that patients who need life-saving treatments should not face delays because accessing drugs can be confusing. MMIT’s expert teams of clinicians, data specialists and market researchers provide clarity and confidence so that our clients can make better decisions. For more information, visit  mmitnetwork.com and follow us on LinkedIn. 

Job Description

MMIT’s Client Success team has the overall responsibility for the retention and growth of MMIT’s Market Access customers. This position will focus primarily on MMIT’s Keystone (small Pharma and Biotech segment) customer base, and partner directly with clients to advance our joint mission to smooth patient access to therapies, by ensuring successful deployment, adoption, and utilization of MMIT’s products and services. The Associate CSM is directly responsible for driving client outcomes and building long-term relationships that result in positive retention and growth of the Keystone client segment.

Key Responsibilities

Retention & Growth

• Maintain positive net revenue retention across named clients in MMIT’s Keystone client segment.
• Partner closely with Commercial partners (Sellers and Business Development) on whitespace strategy and leverage existing relationships to generate leads and nurture opportunities.
• Earn reference status in >80% of MMIT clients.

Optimize Client Use Cases

• Responsible for understanding client priorities, use cases, definition of success, and actions required to accelerate time to value.
• Build and manage day-to-day relationships with all client stakeholders (decision makers, influencers, end users, etc.) across multiple brands and Market Access functions (Insights & Analytics, Payer Marketing, Field Teams, Contracting/Rebating, etc.). Associate CSMs are the face of MMIT and are responsible for ensuring these stakeholders understand who we are, what we do, and how we are evolving as an organization. These relationships are continuously evolving as our clients adopt new use cases across various teams, and as stakeholders transition in and out of roles.
• Meet regularly with clients to build relationships, review use cases and recent Market Access updates, review open projects and training plans, discuss open questions/needs/support.
• Provide client education, training, and strategic guidance on how to leverage MMIT’s data and platforms to achieve priority use cases.

• Perform regular Partnership Reviews to ensure ongoing alignment on customer business/brand strategy and reflect on our partnership. Key objectives include – brand strategy and pipeline updates, key personas and use cases, recent engagement and strategic initiatives, feedback on partnership, upcoming engagement to drive outcomes.

Account Health & Advocacy of Client

• Actively review a variety of leading indicators of account health to determine risk, and are accountable for defining, implementing, and leading risk mitigation plans.
• Serve as an advocate and quarterback, representing the voice of the client, when partnering with internal teams (Client Services, Data Operations, Product Management, etc.).
• Act as the internal and external escalation point of contact for any known or emerging client issues.
• And other duties as assigned

The guiding principles for success at Norstella:

01: Bold, Passionate, Mission-First

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace

We will empathize with everyone’s situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Grit

We will persevere – even in difficult and challenging situations. Our ability to recover from mis-steps and failures in a positive way will help us to be successful in our mission.

05: Humility, Gratitude, Learning

We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Requirements

Qualifications

• Bachelor’s degree in marketing/business or related discipline.
• 3+ years’ experience in account management and/or leading client relationships.
• Strong background in life sciences commercialization, preferably market access or patient access domains.
• General understanding of common brand strategies to optimize patient access to therapies.

• Able to lead multiple strategic engagements at once while representing the voice of the client internally – aligns and leverages internal resources in support of client needs or issues.
• Able to orchestrate, lead and influence stakeholders to drive decisions collaboratively, resolving conflict and ensuring follow through with exceptional verbal and written communications.
• Analytical, quantitative, and conceptual thinking skills and strong interpersonal and communication skills.
• High level of empathy with a strong agility to learn and adapt, growth mindset.
• Demonstrated desire for continuous learning and improvement.

• Enthusiastic and creative thinker with the ability to inspire others.

Additional Information

Travel: Occasional travel to client sites and on site at MMIT headquarters in Yardley, PA. Up to 25%, which will require regular in-person attendance at company and client meetings. Therefore, you will be required to travel (on airplanes, in taxis, hotels, etc.), attend in-person meetings, and make presentations to live audiences.

Location: Position based in Yardley, PA, can be remote for the right candidate.

Benefits

WHAT WE OFFER YOU

• Medical and prescription drug benefits
• Health savings accounts or flexible spending accounts
• Dental plans and vision benefits
• Basic life and AD&D Benefits
• 401k retirement plan
• Short and Long Term Disability
• Education benefits
• Maternity leave
• Paid parental leave
• Paid time off

The expected base salary for this position ranges from $80,000 to $110,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

MMIT is an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. MMIT operates a zero tolerance policy to any form of discrimination, abuse or harassment.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

MMIT (Managed Markets Insight & Technology)

Our client is a fast growing established developer, manufacturer and distributor of fragrances globally. They are looking for a new Supply Planning Manager to join their team.

This role is 4 days a week in office in NYC

Job description:

• Works directly with Brand Director to identify and fuel current and future revenue stream.

• Supports regions in prioritizing and executing initiatives with the global brand teams.

• Analyze business across all dimensions, identify opportunities, gaps, and key trends and ensure executional excellence across regions.

Accountabilities:

The Global Trade Marketing Manager is responsible for all the trade marketing aspects of their own brands on a global scale.

Market analytics/Business reporting:

• Synthesize market and consumer intelligence from regions.

• Collect qualitative and quantitative market data.

• Provide quarterly business update to cross-functional colleagues and licensor.

• Share best business practices with global regions when relevant.

• Analyze franchise performance and make recommendation (highlight key insights, sales strategy, and market).

• Development, etc.).

• Determine and agree upon price positioning of all new launches with Global Marketing and CCO.

Market development:

• Provide research on best practices, retailer trends, competitive actions, category trends, alternative channel opportunities and regional trends.

• Analytical support across global business development dimensions.

• Manage market-specific projects (i.e., new market requests).

• Collaborate with, communicate with and influence all global functional teams to ensure needs of markets are understood.

• Identify opportunities to improve business reporting by market, category, and channel and processes to maximize brand efficiency.

• Oversee and compile regional calendar and brand programs (sampling, events, merchandising).

• Ensure that global brand calendars meet the long-term plan of all regions.

• Work in conjunction with Packaging/Global Marketing/Regions to identify opportunities/challenges within current and future business models.

Distribution:

• Manage global distribution database, including new door and channel opening approval.

Global Marketing Development:

• Take part in the new launches development and ensure timeline is respected to meet INDC and OCD.

• Interface with all cross-functional teams in the NPD process.

Operational Marketing tools:

Ownership of all trade marketing tools:

• Marketing book

• Marketing sheets

• Marketing calendar

• Product technical data

• Visual rights calendar

• Web templates

• Social media assets

• Pricelist

Forecasting:

• Create and monitor forecast reporting.

• Analyze and challenge the regions when needed.

• Gather global needs, compile and report monthly forecast of both saleable and POSM items.

Qualifications

• BA/BS degree (Business degree preferred) and 3+ years of proven relevant experience in Operational/Trade marketing.

• Strong analytical skills and strong MS Office (PowerPoint, Excel skills).

• Business oriented, result driven.

• Strong organizational skills, attention to detail and focus on quality of work.

• Global mind set. Ability to adapt to changes and to different cultures and time zones.

• Team player.

• Excellent communication skills, oral and written.

• International background (as university exchanges or similar) will be an added value.

• Fluent in English. French is a plus.

24 Seven Talent

At Bose, we believe in the power of sound. Our passion begins with the technology and experiences we build in partnership with our Automotive customers and it carries through to the consumer in their experiences in the car. If you love making customers smile, then this job might be for you. If so, read on.

We’re looking for a Program Manager to join our Automotive marketing organization. The role will support our global digital and technical product marketing teams in bringing their B2B and B2C communications work to market.

You’re still reading so that means we agree that this is an exciting opportunity. These are requirements of the right candidate; love the job and deliver an experience the consumer will never forget.

Own the coordination, execution, and creative cohesion of our global marketing programs for Automotive. Ensure strategic and creative marketing vision is translated to the right tactical execution plans, coordinating execution of plans in pursuit of our performance targets and marketing objectives. Accountable for ensuring the results across the channels come together in a cohesive manner aligned to the original strategic brief. Ensures creative is showcased and performance is reviewed and advises on future optimization of plans.

RESPONSIBILITIES

• Ensures Marketing Briefs and tactical plans are aligned across all activation and production teams.
• As part of gaining program alignment, coordinate a process by which execution teams share their translation of the brief into tactical objectives/plans to marketing leadership team and customer marketing to align on resourcing and prioritization of investments.
• Planning & Program Management of all execution requirements for a given launch/product or quarterly marketing program, both internal and external (agency) to Bose, in close collaboration with marketing planning and value chain partners.
• Participate alongside Marketing Planner, Activation, Creative, and operations in quarterly updates to the annual marketing plan.
• Raise creative or execution risks to key team members and facilitate a resolution.
• Serve as the owner for overall program status, providing team members with progress updates on budget, timelines, risks, and strategic alignment.
• Provide transparency into creative, facilitating the showcase of work to team members prior to launch.
• Work with project management lead and marketing operations to coordinate across the value chain on the planning and execution of marketing programs ensuring a robust coordinated plan is crafted and seamlessly completed, handling interdependencies.
• Key participant in coordinating the performance review post-launch and pre-planning, ensuring we optimize our investments and drive action from insights.

SKILLS & COMPETENCIES

• 3-5 years of Program Management experience on large-scale marketing programs or at the enterprise level.
• Experience working in Marketing for a large global brand or in an agency doing similar account management work.
• Ability to provide structure and oversight across multiple swim lanes of activities.
• Extremely organized with proactive mindset
• Strong ability to translate and connect strategic vision to tactical deliverables.
• Adept collaborator across stakeholders managing very different functions, objectives, and outcomes.
• Proven ability (and desire) to influence outcomes without authority and with confidence.
• Proven practitioner of continuous improvement, continually striving for improvements in ways of working.
• Familiarity with working with an agency is a requirement.
• Confident Decision Maker
• Experience in strategy deployment of marketing campaigns preferred.
• Experience working with international teams and cultures.

Bose Corporation

AT A GLANCE

Healthline is seeking a Lifecycle Marketing Manager to lead our journey strategy with a focus on engaging and retaining users within our newsletter suite, including 20+ lists, challenges and series. This role works across all Healthline’s sites (Healthline, Psych Central, Medical News Today, and Greatist) with a focus on building and implementing our newsletter strategy and facilitating a holistic user journey within our product ecosystem.

In this role, you will be responsible for all aspects of Lifecycle Marketing for key audiences, including setting the vision, executing initiatives and establishing engagement tactics to better meet users where they are and to facilitate their journey. You will partner with User Research, Product, Engineering, Audience Development and Product Marketing to unlock customer insights and develop the components needed to realize your vision. As a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of their needs to earn their engagement and retention. You will bring a creative entrepreneurial spirit, strong analytical skillset and excellent execution to support Healthline’s mission to create a stronger, healthier world.

This is a highly visible role with significant impact on millions of Healthline users each month. You will report to the Lifecycle Marketing Director and will serve as a lead member of the Lifecycle Marketing team.

What You’ll Do

• Lead Newsletter programs end-to-end including coordination, inventory management & execution of programs
• Build user journey based engagement and retention strategies which build lasting relationships with our user base and support their needs
• Develop a deep understanding of the Healthline audience segments and their needs using qualitative and quantitative data
• Devise and test new offerings and features to meet user needs; proactively measure and communicate your results
• Build proactive data driven insights to help influence testing and optimization decisions for new and existing programs
• Plan and execute ongoing testing (new products, templates, content, subject line, etc.) to continuously improve performance and unlock growth levers
• Manage sponsorships to ensure seamless delivery and continued growth across several monetization models
• Work closely with product, design, and editorial to project manage lifecycle marketing experiences that increase subscriber lifetime value (LTV)
• Measure, track, and provide detailed reporting on the impact your initiatives and become a leading voice within lifecycle marketing

What We’re Looking For

• At least 5 years direct experience managing digital marketing campaigns at scale
• At least 3 years of hands-on experience working within a customer engagement platform (e.g. Sailthru or Iterable)
• Excellent analytical skills and comfort working with data and reporting
• Excellent project management skills and cross-functional collaboration
• Experience managing entry level/associate marketers
• Ability to define quarterly roadmap with ambitious milestones (including quantified KPI targets), and to execute on that strategy efficiently
• Experience with Excel (we also use SQL and Tableau)
• Experience with A/B testing, experiment design, marketing analysis
• Strong conversion-oriented copywriting skills

We have a hybrid onsite/remote workforce and welcome candidates outside of the Charlotte area to apply.

Healthline Media

Solomon Page, a leading provider of staffing and executive search solutions, is looking to add a Social Media Coordinator to its Corporate Marketing team. Reporting into the Marketing Director, this position will be responsible for collaborating with marketing and sales professionals to develop successful social media campaigns to drive candidate recruitment for the company’s Healthcare Staffing division. Duties include building out social media profiles, including but not limited to TikTok and Instagram, generating content, communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success. Success is represented through audience growth and candidate engagement, creating an online community to attract and retain travel nurses and other roles in healthcare. This role will start as an hourly freelance role with a potential to turn into a full-time position.

Responsibilities:

• Generate content, specific to the Healthcare Staffing industry, for TikTok and Instagram accounts
• Create engaging text, image, video, and reel content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Stay up-to-date with changes on all social platforms, ensuring maximum effectiveness
• Understand KPIs and define them specifically for social media
• Collaborate with designers and copywriters to provide attractive and informative campaigns
• Facilitate online conversations with customers and respond to queries
• Track customer engagement and SEO to optimize campaign content
• Establish relationships/networks of industry professionals or influencers on social media

Qualifications (Required):

• 4+ years of experience as a Social Media Coordinator or similar role
• Experience in the healthcare or healthcare staffing industry
• BS degree in Marketing, New Media, or relevant field
• Understanding of how to build a social media following for B2B business
• Proficient in business posts on social media platforms, including TikTok and Instagram
• Must be able to multitask
• Critical thinker and problem-solver
• Works well with a team
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and building relationships

Qualifications (Preferred):

• Understand SEO and web traffic data
• Experience researching buyer and consumer persona
• Understand social media KPIs

If you meet the qualifications above and are interested in this role, apply today!

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page