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Job Summary

As a Marketing Manager, you’ll play a pivotal role in promoting our organization, Downtown Frederick, and its assets to drive economic revitalization. Under the guidance of the Executive Director, you’ll coordinate Partnership marketing, messaging, branding, and engaging marketing-related events. The Partnership values diversity and encourages candidates from diverse backgrounds to apply.

How To Apply

Qualified applicants must submit a resume, a cover letter including your salary requirements and a writing sample to [email protected]. Please include “Downtown Frederick Partnership Marketing Manager” in your email subject line. Responses are requested by the close of business on Friday, November 3. Frederick County Workforce Services is assisting the Partnership in processing job applications. No phone calls to the Partnership please.

Key Responsibilities

Main Street Approach: Familiarize yourself with the Four-Point Main Street approach to economic revitalization.

Serve as the primary staff person to implement the Partnership’s marketing program:

• Advertising: Manage our advertising program, including advertising grant funding, cooperative ad opportunities, and collaboration with graphic designers.
• Ambassador Training: Train team on downtown businesses, amenities and events.
• Branding: Ensure brand consistency across all communications.
• General Communications: Create blog content, e-newsletters, organize speaking engagements and hire photographers.
• Press Relations: Write, edit, and issue press releases, pitch stories to media outlets and facilitate interviews.
• Print Materials: Coordinate the creation of various print materials, rack cards, maps and more.
• Social Media: Manage social media platforms, create and share graphics, monitor web and social statistics and engage with businesses and partners.
• Website: Oversee and update downtownfrederick.org, including event calendars and content, and parkfrederick.org.

Committee Coordination: Serve as the primary liaison with Promotion Committee Co-Chairs and organize committee meetings.

Event Management: Plan and execute events like Restaurant Week and the Craft Beverage Passport and organize seasonal merchant installations.

Event Support: Occasional assistance with Alive @ Five events and First Saturdays.

Collaborative Work: Collaborate with all Partnership staff to ensure high-quality results.

Stakeholder Engagement: Work closely with business owners, city officials, and nonprofit partners to achieve the Partnership’s Action and Strategic Plans.

Performance Metrics: Define success metrics with the Executive Director and report progress as needed/requested.

Other Duties: Perform any other duties necessary to maintain a strong promotional, marketing, and social media presence in the community.

Desired Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2-5 years of relevant experience.
• Strong attention to detail, multitasking abilities, excellent communication and writing skills.
• Budget management skills.
• Main Street experience is a plus.
• Proficiency in Word, Excel, and PowerPoint.
• Graphic design and Mailchimp experience are a plus.
• Proficiency in WordPress or a similar platform.
• Proficiency in various social media platforms.
• Team player with a willingness to work evenings and weekends.

What Makes Us Awesome

We LOVE Downtown Frederick. Be a part of a small nonprofit that works to make Downtown Frederick a better place. We are community driven, collaborative and hands on. Our work is dynamic and focused on getting things done. Don’t miss this opportunity to make a significant impact on Downtown Frederick and be a part of our organization. Apply today!

Benefits

Employees are covered for 100% of health, dental and vision insurance and long-term and short-term disability; 3% match towards retirement; flexible work schedule/ability to work from home as needed; vacation, sick and federal holidays

Downtown Frederick Partnership

Latitude Beverage — the fast-growing company behind top-selling wine and spirits brands including 90+ Cellars, Iron Side, Wheel Horse Whiskey and Tequila Zarpado — is looking for a creative, entrepreneurial-minded marketer with a background in events and sponsorships. This role is focused on building engagement with consumers in person, in-store and online.

As we look to continue expanding our national footprint for our growing portfolio, we are seeking a go-getter who can build on the success we have already had, and take our marketing efforts to the next level. This role reports to the Vice President of Marketing, and works collaboratively with our digital marketing manager, social media/content manager, designers and sales reps. This individual also manages a field marketing manager. The ideal candidate will be someone with a passion for wine and spirits, can think creatively, enjoys engaging with the world and people around them, and isn’t afraid to put their face and ideas out there.

Our Events & Community Engagement Manager is responsible for:

• Developing, building-out and managing a robust events calendar, including wine truck events, our annual rosé cruise, and sponsorships.
• Hiring and managing a field marketing manager and ambassador team
• Managing event orders, deliveries, invoices, alcohol permits and payments
• Networking, researching, building community and finding new opportunities to expand our event reach and presence
• Coming up with buzz-worthy ideas
• Managing seasonal in-store promotional campaign efforts, and coordinating with sales reps to create impactful displays
• Working with our social media and content manager to create real-time content, capture content at events and come up with ideas to engage our online community
• Developing and pursuing partnerships to extend our brand reach and connect with new audiences

This position is primarily an in-office role, in our Newton-based office (with parking), but you will also be expected to be in the field when needed to oversee event activations and capture content. These events might include wine festivals, wine truck/food truck events, large event sponsorships, etc.

Qualifications

• A minimum of 2-3 years demonstrated ability in event marketing, with direct experience finding, planning and executing events
• Excellent communications skills
• Skillful negotiation skills
• Strong understanding of social media, current social/content trends
• Experience creating engaging content
• Strong project management and organization skills
• Experience managing budgets
• Experience with wine and spirits or beverage industry is a plus. A passion for wine and/or spirits is a must.
• Bachelor’s degree

Benefits:

We offer a generous Benefits and Compensation Plan that includes the following:

• Medical and dental coverage
• Paid holidays, sick days, and vacation time
• 401K program with company match up to 6%
• Free garage parking

Learn more about Latitude Beverage here: https://www.latitudebeverage.com/

Latitude Beverage Company

Looking to build your career at a fast-growing food brand?

Looking for massive career growth opportunities?

Have experience and passion for field marketing?

If so, read on….

About Frutero Ice Cream:

Frutero is a tropical fruit ice cream company on a mission to find, protect, and share the world’s best fruits. We exist to deliver the real fruit experience: Picked-at-Perfection from farms around the world. We are committed to delivering fruit-based foods that ignite the latent passion and potential in each of us to LIVE LIKE FRUIT: 

to be REAL

to be BOLD

and to LIVE IN THE MOMENT

We started with Frutero Ice Cream, which re-wrote the playbook on ice cream pints and bars. We put legacy Fruit FLAVORED ice cream in the compost bin, to make room for Frutero’s fruit AND ice cream. It’s the unrelenting pursuit of delicious fruit you’d expect from Frutero, meticulously blended in super-creamy ice cream.

Try our pints. Enjoy our bars. Tell a friend, and join the Frutero Fruit Revolution!

Find Frutero at over 5000 stores across the US including Publix, Whole Foods, BJ’s, the Fresh Market, and more!

Purpose

The Regional Field Marketing Manager (RFMM) is the local expert and curator of the Frutero Ice Cream brand activation strategy and execution within their assigned southeast region. The RFMM will drive Frutero’s brand awareness and sales growth by leveraging innovative brand activations, social media engagement, and strategic partnership initiatives. 

Essential Functions and Responsibilities

• Recruit, manage and motivate a small team of Brand Ambassadors
• Research, coordinate, and host marketing events relevant to the brand and to the region, partnering with likeminded companies and/or organizations
• Seed and develop relationships with market influencers to increased brand visibility
• Generate social media content from market activations to expand the awareness and engagement of field activity
• Strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play, and shop
• Manage and operate Frutero’s mobile marketing vehicle, leveraging this asset to deliver the Frutero experience to consumers
• Development of strategic programming, resulting in increased brand trial and visibility
• Collaboration with leadership to determine market-level goals, utilizing strategic marketing initiatives to achieve sales goals
• Assess and negotiate local influencer opportunities
• Collaborate with sales leadership to identify strategic sales opportunities
• Communication of success stories, key learning, and other activities to leadership
• Timely planning and reporting
• Budget tracking and compliance

Special Requirements (if any)

• The position requires a licensed driver and the ability to drive and operate a mobile marketing vehicle (transit van)
• Ability to work nights and weekends
• Ability to travel extensively within the assigned region, including overnight travel.
• Must be able (with or without accommodation) to bend and lift to set up displays, adjust shelves during resets, move products, etc.

Knowledge and Skills Required

• Bilingual in Spanish and English
• Social media savvy, experience in content creation for various social media platforms
• Strong business acumen with an entrepreneurial spirit
• Track record of success in field marketing and project management
• Understanding of both marketing and sales fundamentals
• Deep-rooted understanding of the assigned territory and the surrounding area
• Creative and strategic thinker
• Experience negotiating
• Strong team player
• Problem solver
• Self-starter
• Results-oriented
• Strong organizational skill set
• Ability to multi-task and prioritize workload
• PowerPoint and Excel proficient

Education and Experience 

• Bachelor’s degree (preferred) or equivalent work experience
• Minimum 5 years relevant experience in events, promotions, media, consumer products marketing
• Prior recruiting experience is preferred
• Existing network of relevant contacts
• Prior supervisory experience is preferred

The above information has been designed to indicate employees’ general nature and level of work performance within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Frutero Ice Cream

Marketing Manager

If you’ve been working in a marketing team for a few years and want a role that will leverage what you’ve learned and give you a ton of room to grow…this job is for you. Work hand-in-hand with an experienced CMO of a growing company to envision, plan, execute, and evaluate a wide range of marketing programs. Lots of responsibility, lots of support.

Essential Duties and Responsibilities

The Marketing Manager will work with the CMO to lead key marketing functions, programs, and plans for the firm.

Support/collaborate with the CMO to:

·      Set brand and marketing strategy

·      Develop the annual marketing plan and budget

·      Craft the firm’s messaging and brand-storytelling so that it is clear, concise, and impactful

·      Determine plans for marketing to support the firm’s overall goals and objectives

·      Determine plans for marketing to support the firm’s business development team/efforts

·      Assess results and performance, and adjust strategies and plans accordingly

·      Evolve and develop product and service offerings

·      Evolve and develop the marketing team

·      Build the plans for specific marketing programs:

*Content generation/calendar

*SEO

*Events

*Email marketing

*Advertising

*Sales enablement tools/materials/collateral

*Media relations and public relations

*Social media

*Website enhancement

*Account-based marketing

Be self-starting, self-directed and self-accountable in:

·      Develop and carry out tactical plans to implement the annual marketing plan and its marketing programs and campaigns

·      Project-manage the work of the marketing function, including leading and managing working groups and people responsible for getting the work done that you’re not doing yourself, including agencies and suppliers

·      Report on progress

·      Create marketing content including blog posts, landing pages, downloadable content (informational sheets, white papers, eBooks, etc.)

·      Carry out plans for/manage the effort of specific marketing programs:

Content generation/calendar

*SEO

*Events

*Email marketing

*Advertising

*Sales enablement tools/materials/collateral

*Media relations and public relations

*Social media

*Website improvement

*Account-based marketing

Look for tactical opportunities to improve or expand marketing’s impact by evaluating process, outcomes, and results

Work with other parts of the firm to:

·      Generate marketing content using expertise in the firm’s consultants and subject matter experts

·      Support the business development team according to the annual marketing plan

Qualification Preferences

If you think you’re qualified for this position, we want to hear from you. That said, there are some things we think will improve your success in the role:

• Bachelor’s degree in Marketing, Business, English, or related field
• 5+ years of marketing experience, B2B marketing a plus
• Marketing and business development skills
• Writing and editing skills
• Design skills using PowerPoint and the Adobe Creative Suite
• Experience with LinkedIn, and to a lesser extent other social media platforms
• Experience with research approaches and methodologies
• Experience with Salesforce, Pardot and Constant Contact
• Project management and organizational skills
• Leadership skills including collaboration, self-starting, and curiosity
• Business savvy
• Digital literacy

The Martec Group

Ready to join a fun e-commerce brand with consistent growth and innovation? VelvetCaviar.com is looking for a rockstar marketer who will be responsible for leading and growing the brand’s influencer marketing program across Instagram, TikTok, and YouTube. Work with some of the biggest influencers today, recruiting new partners, negotiating deals, coordinating campaigns, and managing a team of marketing associates. This role is for someone who loves influencer marketing and closing deals!

You’ll play a critical role in the brand’s continued growth through customer acquisition and brand development on social media. The ideal candidate is driven, thinks creatively, plans strategically, and leads others well. This is a great opportunity to join a successful brand where you can make an impact and experience great growth opportunities.

ABOUT US:

VelvetCaviar.com is a leading fashion accessories brand with over 1+ million social media followers; established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide! With under 40 team members, Velvet Caviar is a great environment for innovation, collaboration, and friendships.

Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com to gain a clearer understanding of the brand and its product line.

RESPONSIBILITIES: 

• Lead the influencer marketing strategy, campaigns, and monthly budgets
• Direct a team of marketing associates and build new systems & and processes
• Find brand-relevant influencers from Instagram, Tiktok, and Youtube
• Contact, Price, Negotiate, and Manage big influencer promotions
• Review creators’ content and  optimize their traffic’s sales funnels
• Build systems to maintain strong relationships with existing influencers 
• Manage and grow the influencer gifting program’s list and performance
• Provide monthly reports on all influencer marketing initiatives
• Collaborate with the creative director on unique creator needs
• Assist the product team with licensing & and collab opportunities

REQUIREMENTS:

• 3+ Years of Influencer Marketing Experience (brand or agency side)
• Located in New York or New Jersey
• Track record of deploying paid promotions across IG, TT, YT
• Interested in building large-scale marketing operations & teams
• Bachelor’s Degree in Marketing or a relevant major
• Persistent work ethic with a strong motivation to grow 
• Excellent knowledge of direct response marketing & and social media
• Innovative marketer with new & and creative concepts
• Strong multi-tasker and performs under tight deadlines
• Experience reviewing and editing partner contracts
• Strong communication and negotiating skills
• Effective team leader and project manager
• Strong organizational and analytical skills

PERKS:

• Be a key player at a growing DTC brand
• Salary + Commission + Bonuses
• Fun office at the Brooklyn Navy Yard
• PTO Days + Specified Holidays Off
• Health Insurance contribution offered
• Free drinks, snacks, and dog petting!

Velvet Caviar is an equal opportunity employer committed to a diverse workplace environment.

Velvet Caviar

Jackson Healthcare is seeking a dynamic, values-driven, analytical digital marketing manager to develop and execute digital plans, programs and content in support of the organization’s overall marketing strategy.

The digital marketing manager will oversee day-to-day activities across various external-facing websites, leverage data analytics to inform web and email marketing strategies, enhance social media programming, and heighten the organization’s overall digital presence. Successful candidates for this position will have experience with web content management systems, SEO/SEM, marketing automation platforms, data analytics, popular social media channels, and multimedia content development, as well as a passion for evaluating and optimizing the overall effectiveness of digital engagement across platforms and channels.

This position is hybrid and located at Jackson Healthcare’s headquarters in Alpharetta, Georgia and will report into the corporate marketing department.

ROLES & RESPONSIBILITIES:

• Oversee day-to-day digital activities, including managing external websites and publishing/maintaining content on each site
• Create and execute SEO/SEM strategy and tactics to drive tangible results
• Create and execute strategy and tactics for email marketing campaigns, leveraging marketing automation platforms
• Develop and execute effective paid advertising campaigns across platforms, including social media channels and Google Ads
• Partner with internal team on e-newsletter strategy; lead programming to grow subscribers and increase engagement; maintain tools in marketing automation platform
• Support social strategy and tactics, leveraging social listening and reputation management tools to obtain insights
• Produce compelling multimedia content from longer form copy and video, including micro-video and basic graphics, to be published across various digital platforms
• Collaborate with team to develop strategy and execute tactics for podcast series
• Define and report on key performance metrics for digital engagement campaigns and communications activities
• Manage partnerships with external vendors, including digital marketing firms
• Collaborate with cyber security team to meet security and infrastructure protocols

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:

• A BS/BA in Marketing, Business, or a related field required
• 5-7 years of experience in digital marketing required
• Expertise leveraging analytics tools to inform decisions
• Proficiency with SEO tools and marketing automation platforms
• A/B campaign testing experience
• Experience working with external firms
• Strong attention to process and detail
• Effective verbal and written communications skills
• A natural curiosity around performance and metrics, and a passion and drive to test, measure, analyze, adjust and optimize digital channels and content to ensure optimal performance and experiences
• A curiosity and interest in keeping abreast of emerging technologies andcreative strategies to stay on the forefront of the role and digital marketing space
• Experience in video content creation and editing strongly preferred
• Proficiency in CMS platforms preferred
• Agency + corporate work experience preferred
• A deep commitment to Jackson Healthcare’s mission and core values
• A team-oriented approach and curiosity and commitment to serving others

KNOWLEDGE, SKILLS, AND ABILITIES:

This Role Requires:

• Exceptional analytical and technical skills. Must be able monitor and report on key performance metrics across various digital platforms; and develop and execute successful digital strategies informed by analytics.
• Outstanding planning and organizational skills. Must be proactive and anticipate needs; develop plans, create timelines and meet deadlines; and seamlessly manage multiple marketing program initiatives.
• Team player. Must have a customer-centric approach to work and the ability to collaborate effectively across teams, functions and businesses that are part of the Jackson Healthcare family of companies.

Jackson Healthcare

FashionPass is an online, subscription-based clothing and accessory rental service for women. We are revolutionizing the retail industry as we know it and we are on a mission to empower women to look and feel like the best version of themselves one outfit at a time.

We are looking for a Paid Digital Media Manager to develop, execute and optimize paid social and search campaigns across various platforms such as Facebook, Instagram, Pinterest, Google, TikTok and more. In addition to managing and owning the performance of social media paid acquisition channels, you will collaborate with multiple stakeholders, be responsible for staying on top of industry trends and making data-informed decisions to deliver against overall company goals. This position will report to our Chief Executive Officer. 

What You’ll Do:

• Responsible for day-to-day management of paid search, paid social and display campaigns including keyword generation, ad copy writing, ad optimization, bid management, landing page optimization, budget management etc.
• Manage both urgent and non-urgent creative requests in collaboration with our Graphic Design and Marketing team based on ad creative performance.
• Create, manage, and optimize cross-channel media campaigns on platforms such as: Facebook, Instagram, Pinterest, Google and TikTok.
• Develop and manage substantial media budgets, budget tracking, as well as the budget reconciliation process each month to ensure maximum return on investment.
• Manage cross-functional briefing process for paid media, inclusive of consolidating all channel requests into a cohesive paid media story, mapping objectives, audiences, creatives to prevent redundant resourcing and spend. 
• Prepare recap reports on our marketing campaign’s overall performance.
• Continuously test and optimize throughout the customer journey from impression to purchase (ad creative, ad placement, landing page experience, A/B and multivariate testing, etc) in collaboration with our Data Analytics team.
• Collaborate with the greater marketing and buying teams to brainstorm new and innovative growth strategies.
• Identify the latest paid social media trends, technologies, and best practices to drive innovation and performance.

 Qualifications:

• Bachelor’s Degree preferred, specifically in marketing, advertising or a related field. 
• 4+ years of hands-on experience working in a performance marketing role, managing paid media campaigns across various platforms (ex. Facebook, Google, TikTok, etc.). 
• Deep understanding of the social media landscape, including platforms, advertising products, and targeting options.
• Proven track record of delivering successful and scalable paid social campaigns with experience managing daily budgets of at least five to six figures. 
• Adaptable to new social platforms and advertising technologies.
• Ability to work in a fast paced environment. 
• Start-up and/or high-growth experience is preferred.

Pay Range:

• $80,000 – $100,000

Benefits & Perks:

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????Fun hybrid office environment: 

In-Office: Monday – Wednesday  

Remote: Thursday – Friday

FashionPass

Job Title: Senior Brand Manager

Job Location: Culver City, California 90230, USA

Position Type: contract( 6 months) with possible extension

Type: Remote

Requirements:

• 7+ years product marketing or global marketing experience in the beauty industry.
• Demonstrated innovation and product launch experience.
• Able to provide diverse thought leadership in a multi-cultural environment.
• Ability to develop, communicate and hold the team to reasonable timelines and operating rhythms.
• Demonstrated ability to manage multiple complex or fast-moving projects.
• Global thinker who uses insights, analysis and trends to inform decision making.
• Able to clearly analyze and articulate successes and failures to team to maintain momentum.
• Proven track record of managing diverse teams in multiple locations.
• Clear, concise communication skills with the ability to consistently make compelling presentations.
• Strong financial acumen and business analytics capabilities.

Job Description:

• In partnership with Sr. Director, Marketing, manage Social Media accounts:
• Develop and implement social media strategy.
• Community management: engage and interact with audience.
• Compile creative briefs for social posts.
• Copy Writing responsibilities:
• Social posts, email, dotcom needs, and brand copy.
• Review and approve final assets for all channels.
• Brief creative on brand and education asset needs.
• Develop and sustain strong working relationships with all cross functional partners and Core Marketing team and support with 360 activation.
• Liaise with PR & Social Team on communication priorities and alignment with brand strategy.
• Assist in preparation for team/brand meetings.
• Conduct competitive analysis and research in mass, prestige, and specialty segments regularly, while keeping constant pulse on the Hair Care market, key competitors, and hair/ beauty trends as it pertains to new launches, breakthrough campaigns, communication and initiatives; present to Marketing Team as needed.
• Gather insights from online, social media, events, etc. to propose ideas to strengthen brand equity.
• Manage vendor setup and payment processes.
• Develop effective marketing materials that align with the overall brand strategy. Managing creative processes, including the execution of clear, strategic and comprehensive briefs, while driving timelines to completion of creative assets.
• Translating overall brand strategies into clear innovation and activation plans with new/better/different positioning and effective go-to-market campaigns.
• Provide education support:
• Assist in education planning and execution for key distributor partners.
• Field Education requests from Sales; schedule and plan details accordingly.
• Communicate with DevaCurl Educators, as needed.

Responsibilities:

• Known for your ability to come up with solutions to any problem and are sought after for your ability to resolve almost any issue.
• Work and fun are synonymous to you and your attention to detail ensures everything moves seamlessly.
• Eager to jump in as back up support your fellow teammates.
• Ability to juggle multiple priorities and prioritize competing tasks.
• Exceptional time management skills and ability to meet project deadlines head on.

Zobility

Job Description: Influencer Marketing Manager

Company: Cogent World

www.cogentworld.com

https://www.instagram.com/cogentworld

Location: Los Angeles, CA 

The role of the Influencer Marketing Manager involves actively contributing to our team’s efforts in 

developing, supervising, and executing influencer and celebrity-driven digital marketing initiatives 

for our wide-ranging client base at Cogent World. We’re seeking a candidate who not only thrives in 

orchestrating multiple campaigns featuring diverse talents but also showcases remarkable 

organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone who 

embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, and 

current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencer 

marketing are indispensable qualities we’re looking for in the perfect candidate.

Responsibilities:

• Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.

• Identify, research, and establish relationships with relevant influencers in various niches. 

• Build a strong network of influencers to amplify our client’s messaging effectively.

• Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.

• Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.

• Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.

• Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.

• Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.

• Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.

• Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field. 
• 2-3 years of proven experience in influencer marketing.
• A strong portfolio showcasing successful influencer collaborations and campaigns.
• In-depth knowledge of various social media platforms and influencer marketing trends.
• Exceptional communication and interpersonal skills for building strong relationships.
• Creative thinker with the ability to ideate and execute innovative influencer campaigns.
• Strong negotiation skills and the ability to manage contracts and partnerships.
• Analytical mindset with the ability to interpret data and metrics to drive campaign optimization.
• Proficiency in influencer marketing tools, social media analytics, and project management software.
• Familiarity with legal and ethical considerations related to influencer marketing.

Cogent World

UniversalPegasus International is a leading provider of engineering, project management, survey, inspection, and construction management solutions to the energy industry worldwide. Built on a 50-year heritage, UniversalPegasus provides quality, safety, innovation and client service, and delivers unmatched expertise and value to oil, gas and power clients around the globe. Headquartered in Houston, Texas, UniversalPegasus has offices in major energy centers worldwide.

Marketing Manager

Key Roles & Responsibilities:

• Collaborate with other internal teams (such as operations or business development) to develop and monitor strategic marketing initiatives
• Develop and create marketing materials across different mediums and ensure brand guidelines are met
• Develop, implement, and track marketing programs such as e-mail, social media, or digital campaigns or events
• Conduct market research and analysis
• Maintain corporate website, LinkedIn page, and other social media accounts
• Write creative and technical content across different mediums
• Participate/attend promotional activities and trade shows
• Assist with inside sales as needed

Complexity, Decision-Making, Problem-Solving & Nature of Impact (i.e., Scope):

• Performs tasks with limited guidance and makes independent decisions aligned with corporate protocols and decisions
• Ability to take ownership of assigned tasks in order to achieve desired outcomes
• Ability to prioritize multiple tasks with competing deadlines
• Knowledge, Skills & Abilities:
• Expertise in various areas including advertising, direct marketing, and event planning
• Strong written and verbal communication skills
• Excellent knowledge of LinkedIn and other social media platforms
• Highly organized and detail oriented

Management Responsibilities:

• None

Qualifications (Education, Experience and Certifications):

• Bachelors degree in business administration, marketing, communications or related field required
• 3+ years marketing experience in a corporate environment
• Oil and gas industry experience preferred
• Graphic software including MS Office Suite, Adobe Creative, Adobe Premier, Adobe Illustrator, Photo Shop, and InDesign

Environment/Working Conditions:

• This is largely a sedentary role. This position may require the ability to lift files, open filing cabinets and bend or stand as necessary. Routine use of standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Other Considerations/Requirements:

• Some travel may be required

Reporting Relationship:

• This position reports directly to Client Engagement

UniversalPegasus offers unprecedented opportunity for career advancement to those who seek reward for excellent performance, sound judgement and strong work ethic. Central to UPI’s corporate culture are our core values of integrity, safety, transparency, excellence, accountability, and team engagement. Our commitment to inclusion and diversity, and dedication to high ethical standards echoes throughout our workforce and is evidenced by our outstanding work product.

If you aspire to challenge yourself, work with the best in the industry and join a successful team, apply online today.

UniversalPegasus International