Role Overview:
We are seeking a forward-thinking Creative Director to lead our creative initiatives across all platforms. This role will be critical in shaping our brand’s identity, driving social media and influencer marketing strategies, and balancing the creative vision with established best practices to align with the company’s objectives. The Creative Director will serve as a bridge between the company’s leadership’s creative aspirations and practical execution, ensuring coherence and impact across all touchpoints. Fluency in both English and Spanish is essential, as the role involves engaging with a diverse, bilingual audience and developing multicultural marketing campaigns.
Key Responsibilities:
● Spearhead the development of creative strategies that elevate the brand, ensuring a consistent and compelling narrative across digital platforms, traditional media, and emerging channels.
● Oversee social media and influencer marketing strategies, directing the social media team and influencer marketing team to increase engagement and strengthen our brand presence across new audiences.
● Maintain the brand’s integrity across all marketing initiatives, channels, and communications, mediating between the creative visions of the leadership team and the established best practices within the industry.
● Lead and inspire the creative team, fostering an environment that encourages innovation and collaboration.
● Manage the creative process from ideation to execution, ensuring projects are delivered on time, within budget, and exceed quality standards.
● Collaborate closely with marketing, sales, and product teams to ensure a unified brand experience for the customer.
● Stay abreast of trends in design, technology, and marketing to continually push the boundaries of what’s possible for the brand.
Qualifications:
● Bachelor’s degree in Advertising, Graphic Design, Marketing, or a related field or equivalent experience.
● Fluency in both English and Spanish is required.
● Minimum 5 years of experience in creative leadership roles, with a portfolio showcasing a wide range of projects across both digital and traditional media.
● Expertise in social media strategy, influencer marketing, and a deep understanding of how to engage audiences effectively across platforms.
● Demonstrated ability to balance creative innovation with practical, results-driven approaches.
● Strong leadership skills, with experience guiding creative teams in a dynamic, fast-paced environment.
● Excellent communication and negotiation skills, capable of effectively articulating creative concepts to a variety of stakeholders.
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