Marketing Manager (brand strategy & naming)

Sr. Brand Strategist

Contract: Mar – Jun 2024

Pay Rate Range: 45-52hr (Depending on YOE)

REMOTE

RESPONSIBILITIES

• Lead associated campaigns with a strong eye towards creative expression to ensure identity and audience alignment against strategic goals.
• Guide brief writing/development and provide direction to teams.
• Lead campaign strategies to activate the brand and engage cross-company stakeholders.
• Develop and evolve Brand Guidelines in partnership with Creative Studio as the brand visual identity and strategic identity evolves.
• Partner with other teams and key stakeholders to align brands in the consumer marketing organization portfolio.
• Guide teams across the organization in consistent, multi-faceted, brand-aligned decisions and execution.
• Proactively anticipate and provide guidance to support product, customer experience, and/or marketing execution as it relates to building and/or leveraging the consumer brands.
• Lead or contribute to the development of brand narrative and strategy for the consumer marketing organization brands.
• Lead or contribute to workshops and training to educate teams on brand strategy and expression.
• Partner with internal teams to help build brand perception, research, tracking and reporting through various types of studies to support broader organizational strategy and initiatives.
• Monitor brand performance, brand impact and look for emerging opportunities across the company and portfolio.
• In partnership with product teams, lead or support the development of names for products across the Surface portfolio, ensuring that names align to product roadmap, brand strategy and guidelines.
• Drive ideation of naming with cross functional teams and approvals of naming with senior management.

REQUIREMENTS

• 8+ years brand/creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
• 8+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
• Experience in naming, brand guidelines and brand education preferred.
• Exceptional communication, influencing, and collaboration skills.
• A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions.
• Excellent communication and presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
• A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions.
• A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of our target audiences.
• A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Russell Tobin