Stanton & Company is looking for an Account Coordinator who is energetic, creative, and has great media relationships and writing skills to manage key accounts. In addition, this candidate must have an understanding of a strategic approach, deliver valuable press coverage, show professional client management skills and must be passionate about the brands and with whom clients we work. Our clients are in the healthy, active living category, including health and wellness, beauty, fitness and sports and natural foods. Book PR experience is a plus. This position will work on both brands and individuals, so a combination of personal PR and brand/CPG experience is desired. The Account Coordinator must have a wide range of established media relationships and be a self-starter and a great networker.
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Responsibilities:
- Support Assistant Account Executive/Account Executive/Supervisor/Director in development and execution of communication strategies and plans
- Conduct press outreach to strategically position a range of lifestyle and consumer brands in the marketplace
- Secure top-tier media opportunities, including profile and product placement
- Manage day-to-day aspects of key accounts
- Coordinate mailings/product launch timelines, PR plans, media lists, and status reports
- Organize media-driven events and media tours (desksides)
- Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc.
- Negotiate and manage influencer contracts and relationships
- Develop/manage client budgets (e.g., event, travel)
- Assist in new business outreach, proposals, and plans
- Manage junior team members and interns
Attributes:
- Strong communication skills, both written and spoken
- Creative, out-of-the-box thinker
- Solid media relationships across categories (health and wellness, beauty, business, lifestyle, etc.)
- Social media savvy with an understanding of how PR and digital work hand-in-hand
- Proactive, great multi-tasker and self-starter
- Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines
- Charismatic, high-energy and team-player
- Appreciation for brands and personalities that promote healthy/active living
- Experience working with influencers and an a solid understanding of influencer network and opportunities
- A pulse on the broader marketplace (health and wellness, women’s empowerment, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunities
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Experience:
Public relations internship or in-house experience required.
About us:
Stanton & Company LLC is a full-service sports and lifestyle marketing and PR agency with a focus on healthy, active living. We represent a variety of philosophy-driven brands and individuals, and our services include public relations, influencer engagement, partnership development, marketing representation and event production.
Stanton & Company
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