Marketing Manager

Company Overview: Opening in Spring 2024 Planet Playskool & NERF Action Xperience will deliver dedicated unique and memorable experiences and create meaningful connections between our guests and the iconic Hasbro brands. We pride ourselves on offering engaging activities, immersive environments, and exceptional guest service. We are seeking a talented and creative individual to join our team as our Marketing Manager.

Job Overview: As the Cluster Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to drive attendance, increase revenue, and enhance the overall guest experience. You will work closely with various departments to ensure alignment with business objectives and maintain brand consistency across all channels.

Key Responsibilities:

1. Develop and execute strategic marketing plans to attract visitors, increase foot traffic, and drive ticket sales.
2. Create compelling marketing campaigns, including advertising, promotions, and special events, to generate excitement and interest in the attraction.
3. Collaborate with the creative team to produce high-quality marketing materials, including print ads, digital content, signage, and collateral.
4. Utilize digital marketing channels effectively, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach target audiences and maximize ROI.
5. Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and customer feedback, to identify areas for improvement and optimize campaign effectiveness.
6. Manage relationships with external vendors, agencies, and partners to ensure deliverables are met on time and within budget.
7. Oversee the attraction’s online presence, including website maintenance, content updates, and online reputation management.
8. Coordinate with the sales team to develop promotional packages, group sales initiatives, and partnerships with local businesses and organizations.
9. Stay informed about industry trends, market changes, and competitor activities to stay ahead of the curve and identify new opportunities for growth.
10. Foster a positive and collaborative work environment, providing guidance, support, and mentorship to team members as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s degree preferred).

• Proven experience in marketing management, with a minimum of 3 years in a similar role within the tourism, hospitality, or entertainment industry.

• Strong understanding of marketing principles, techniques, and best practices, with a focus on experiential marketing.

• Excellent analytical skills and proficiency in data analysis tools to measure and track marketing performance.

• Demonstrated ability to lead cross-functional teams, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

• Exceptional communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.

• Creative thinker with a passion for innovation and a keen eye for detail.

• Proficiency in digital marketing platforms, CRM systems, and graphic design software is a plus.

• Flexibility to work evenings, weekends, and holidays as needed.

Benefits:

• Competitive salary commensurate with experience

• Comprehensive benefits package, including health insurance, retirement plans, and paid time off

• Opportunities for professional development and career advancement

• Discounts on merchandise, food, and attractions

• Fun and inclusive work environment with supportive teammates

If you’re passionate about marketing and know how to create unforgettable experiences, we want to hear from you! Join us in shaping the future of our attractions and making lasting memories for guests of all ages. Apply now to embark on an exciting journey with Brite Management. 

Brite Management LLC (Brite) is a leader in delivering location-based entertainment operations and world-class visitor experiences. With a commitment to creating memorable experiences and brand affinity and connections, Brite is the strategic operating partner for numerous global brand entities. 

These include Planet Playskool, NERF Action Xperience, and Crayola Experience. 

Led by a team of industry experts, Brite continues to be a sought-after operating partner for some of the most well-known and innovative brands and experiences globally. 

For further information, please visit www.brite-management.com 

Brite Management