Consumer & Brand Insights Manager

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Consumer & Brand Insights Manager to contribute to our next level of growth and expansion for our client in the CPG industry.

This role aims to be a key advisor, providing crucial insights to our client’s Innovation, Brand, and Category teams. Responsibilities include identifying market opportunities, understanding consumer behaviors and trends, and connecting them to the industry. The role is vital for evolving the understanding of consumer segments, defining the branded portfolio, and enhancing their market positioning through improved consumer insights processes.

Responsibilities:

Stakeholder Management

• Work closely with leaders and other stakeholders to diagnose main opportunities, identify strategic initiatives and set priorities

Deliverables

• Generate regular insights reports on a weekly and monthly basis.
• Stay updated on market trends, assessing their impact and collaborating for strategic planning.
• Conduct comprehensive consumer research through surveys, focus groups, and various methods.
• Analyze consumer data, create personas, and inform product development and marketing strategies.
• Monitor market trends, competitor activities, and emerging needs to identify growth opportunities.

Market Intelligence Process

• Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program.
• Prepare primary and secondary market research with internal/external key partners.
• Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner.

Skills:

• Experience with various data sources (IRI, Nielsen, Syndicated, USDA, etc.)
• Proficient in Microsoft Excel, PowerPoint, marketing tools and methodologies

Qualifications:

• Bachelor’s degree in Psychology, Marketing, Economics, Business, Statistics, or related field
• 6+ years of work experience in consumer and marketing insights or similar insights roles
• Has worked in a corporate environment, working in a cross functional environment, with proven insights experience to sales teams
• Experience with analytics and insights
• Travel: Mostly domestic, up to 30%

The starting pay range for this role is $101,000 – $137,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. Our client also offers a competitive benefits program to meet the health and financial well-being their team and their families. You can look forward to a range of benefits including medical, vision, dental, paid time off, and paid holidays.

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