Communications Manager

The National Shrine of Saint Elizabeth Ann Seton is seeking a talented and motivated Communications manager with strong writing and editing skills to join our team.

The Communications Manager is responsible for communicating the mission, needs, and impact of the Shrine to key stakeholders across the nation. This person will be responsible for directing the creation of compelling content that will engage visitors, donors, social media audiences, email subscribers, news media, Catholic and community organizations, and other constituents. The position will oversee digital and print communications, including the website, social media, email marketing, outdoor and print advertising, and other channels and tools.

Additional responsibilities include publishing and promoting content for informational, marketing and fundraising support campaigns. The ideal candidate will have exceptional writing and editing skills, a solid understanding of how to engage audiences through the major social media platforms, and a passion for the Catholic Church, American history, and the art and practice of storytelling.

This person must be fully supportive of the mission, vision, and values of the Seton Shrine and the Catholic Church.

Responsibilities:

• Creative direction for the writing of engaging organic content for email marketing campaigns and social media platforms, primarily Facebook, and Instagram.
• Collaborate with Shrine leadership, team members and outside agencies to direct the creation of effective and visually appealing videos and print and digital promotions that support our mission and brand.
• Develop and maintain an ongoing program to capture and tell impact stories from donors and visitors to the Shrine.
• Conduct thorough historical fact-checking of all content regarding the life and legacy of Elizabeth Seton.
• Develop and implement a content calendar for social media and email marketing.
• Collaborate with vendors to monitor and track social media audience analytics to measure the effectiveness of our communication strategies and adjust them as needed.
• Manage the Shrine’s website copy, ensuring all content is compelling and accurate.
• Oversee the public relations contractors and act as primary executor on the shrine’s PR strategy to gain media coverage for the Shrine. This would include reviewing, editing and approving content such as press releases, stories, photographs, video clips used for publicity. This would also include coordinating with PR contractors’ interviews with various members of the staff to promote the Shrine.
• Responsibility for keeping the website up to date.
• Responsibility developing content to assist with the destination marketing efforts of the shrine to include Billboards, print ads, radio ads and direct mail and electronic email which serve as lead generators to group leaders.
• With Shrine leadership manage and implement internal communication to staff, Sisters and partner organizations as necessary.

Qualifications:

• Bachelor’s degree in Communications, Marketing, History, or a related field.
• 5-10 years of experience in journalism or communications
• Strong writing, editing, historical fact-checking and proofreading skills.
• Ability to craft compelling and emotive messaging that will motivate Shrine stakeholders
• Experience creating content for social media and email marketing campaigns.
• Knowledge of social media analytics and how to use it to improve performance
• Excellent interpersonal skills and the ability to work collaboratively with team members, as well as independently.
• Excellent organizational and project management skills and ability to meet deadlines
• Ability to think analytically and strategically
• A strong visual sense and ability to perform photo-editing functions with image editing software.
• Journalistic experience reporting news or feature stories is a major plus.
• Familiarity or experience working with WordPress is a plus

Reports / Reporting – This position will have a communications coordinator as a direct report. The position will also have a contractor resources of writers, designers, video producers and graphic designers.

This position reports to the Executive Director.

If you are a skilled communicator excited by the opportunity to promote the mission of the National Shrine of Saint Elizabeth Ann Seton, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter highlighting your qualifications and interest in this position. We look forward to hearing from you!

National Shrine of Saint Elizabeth Ann Seton / Seton Heritage Ministries