Digital Performance Marketing Manager

WHO WE ARE

EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO’s investment-grade data align advertising investments to business results – with detailed competitive, category, historical, and predictive intelligence. EDO is headquartered in New York City & Los Angeles.

WHO WE ARE LOOKING FOR

EDO is hiring a Digital Performance Marketing Manager to join our marketing team at a leading, growth stage technology company in the advertising and measurement industry. You will be responsible for elevating EDO’s presence – and performance – on owned and earned digital marketing channels. You’ll tap into your digital and demand-gen skills to level up the team’s expertise and understanding on how to best know what’s working – and how to best convert – with our target B2B audience. This is a great opportunity to gain business experience and exposure to world-class marketing, media, data science, and tech professionals. You will be a detail-oriented, driving force behind the flawless delivery of the company’s marketing activities. Ideal candidates will have experience / familiarity with digital marketing, demand gen, social media, content marketing and various marketing technologies with strong communications and project management skills. Agency / startup experience is a plus, but not required.

KEY RESPONSIBILITIES INCLUDE…

• Digital Marketing Ownership (Paid, Owned, Earned): Own digital marketing activities / activations across paid, owned, and earned channels – including media (display, video, social, search), website (Hubspot website CMS), email (Hubspot eCRM – multiple newsletters, nurture campaigns, and automated workflow/), social media / content posting, and more – with the ability to effectively manage internal/external resources, or source/identify new resources (contractors, agencies) as needed.

• Digital Amplification of Content Marketing: Take existing content marketing resources to repurpose, atomize and amplify into digital distribution vehicles. Continuously optimize how content is displayed on branded owned properties like site CRM / SEO and eCRM. Play a lead role in editorial content calendars – to excite our customers to take action in paid, owned, and earned digital vehicles.

• Marketing Automation & Leadgen Optimization: Manage the day-to-day workflow of inbound leads, qualification, routing, reporting to support company Sales efforts. Familiarity with Hubspot / Mailchimp CRM systems is preferred, but not required. You’ll have access to expert resources to provide guidance.

• Analyze and Optimize with Digital Data: Have your finger on the pulse of our digital data – Google Analytics, Hubspot site / CRM metrics, Social Engagement, and ABM Journey Data to understand what’s working, and what can be improved with a fast-moving test-and-learn approach.

• Partnering with cross-functional stakeholders. Collaborate with internal marketing team (comms, content, product, ops/events) and cross-functional stakeholders (Sales, Client Service, Media Analytics, Executive Management) to drive quick turn digital activations – and big picture digital ideas – that move the needle.

SKILLS & EXPERIENCES REQUIRED

• 4-7 years experience in digital / performance marketing roles. B2B marketing experience at an advertising/measurement/technology services company is a plus
• Website Optimization (CMS) – experience working within a Content Management System – e.g. Hubspot (preferred) or WordPress – to make create / optimize great looking website content for conversation
• Website Analytics – experience digging into website performance data to optimize site content and CTAs for conversion
• Account Based Marketing – basic / mid-level experience using an ABM platform like Terminus, 6Sense, Demandbase
• Email Marketing & Automation (CRM) – experience creating and optimizing email campaigns via eCRM solutions (Hubspot, MailChimp, etc) for various outreach programs (newsletters, 1:1 automations, etc). Skills at mastering voice, tone, humor, and great headline writing are a plus.
• Social Media (Paid, Owned, Analytics) – experience digging into website performance data to optimize site content and CTAs for conversion
• Ability to write – you don’t need a Pulitzer, but you must have the ability to quickly create compelling, concise content that clearly communicates a brand message or product offering. Can take existing content marketing assets and turn them into short and punchy value propositions for emails, social ads, and website copy. Skills at mastering voice, tone, humor, and great headline writing are a plus.
• Eye for Design & Detail – ability to brief and provide feedback on digital content that LOOKs great. Experience creating / modifying mockups in cloud design solutions like Canva / Figma is a plus. Where necessary, not afraid to sketch your own designs to hand off to a contract designer.
• You should be experienced / comfortable (with demonstrated expertise) in at least 1-2 platform in each of the following digital marketing solutions
• Account Based Marketing / Paid Media Tools (Terminus, 6Sense, or DemandBase, etc)
• Advanced CRM Solutions (Hubspot, Pardot, Klavio, or MailChimp, etc)
• Social / Digital Media Management (Google / LinkedIn / Facebook)
• Design / Creative Resources (Canva, Figma, Adobe Suite, Powerpoint, Keynote, etc),
• Mastery of every technology is not required – but a demonstrated ability to independently

learn quickly is a must.

• Attention to Detail
• High standards for quality, creating a great user experience, and pride in all of the work we deliver
• Strong communication and relationship-building skills. Open to constructive feedback to continuously optimize.
• Knack for project management and strives for excellence in execution.
• Comfortable working with data and analytics.

• Self Motivated and Results Oriented
• Ability to work autonomously – staying organized and show/track progress regularly to management
• Ability to work remotely – flexible to work hours sometimes spanning time zones to support clients and internal meetings
• Curiosity / interest to understand new industries, methods and processes — ability to ramp up and learn quickly
• BA/BS or College Degree preferred, but not required.

EDO’s CORE VALUES: How ideal candidates enhance our company culture

• We Are Partners: We believe in service. We empower and generate value for our clients, each other, and our community
• We Own Our Excellence: We know excellence is going above and beyond what is required even when no one asks. In all facets of our work, we take pride in the results.
• We Foster An Environment of Trust: We operate with authenticity, transparency, and integrity with our clients and each other to build and validate this trust
• Find a Right Way or Make One: We approach every challenge with an open mind and optimism, embracing each as an opportunity for creativity and growth
• Cultivate Curiosity: We harness inquisitiveness and bring others along in our understanding. We continuously pursue greater knowledge of our crafts, our clients, and each other.

COMPENSATION & BENEFITS

EDO offers a competitive compensation package. Components of compensation include:

• Mid-stage equity and competitive salary
• Medical, dental and vision coverage, deeply discounted by EDO
• 401(k) plan
• Headspace
• Employee meals, snacks, and more
• Supportive, collaborative team and work that has immediate, clear impacts.

The base salary range for this position is $90,000 to $125,000, PLUS equity in a mid-stage company. Compensation will be determined based on the skills, qualifications, experience, and level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

EDO is an Equal Opportunity Employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, ex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.

EDO, Inc.